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Ski & Snowboard Shops – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5941  |  NAICS 451110

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Ski & Snowboard Shops  (view report)
Ski & Snowboard Rental  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

National Sporting Goods Association
Research publications available from this trade association include:

Single Sports Participation Report: Alpine Skiing / Snowboarding
Annual single sports report provides an in-depth look at participation in sports/recreational activities, with data provided in the report including participation by age, gender, head of household education, household income, market size, region, ethnicity/race, and lifecycle segment (e.g., affluent/low/mid income singles, families, empty nesters; single/working parents; dual income with no kids; over 65).

The Sporting Goods Market
Comprehensive research study of consumer purchases of sports equipment provides historical and forecast sales data for products in over 20 categories, with snow sports products covered including alpine/downhill skis, boots, bindings, and poles; snowboards, boots, and bindings; and snow skiing and snowboarding helmets. Complete list of products covered by this report is available free online.

SnowSports Industries America (SIA)
Resources available from this trade association include:

SIA Participation Study
Comprehensive annual SIA study examines nationwide participation in snowsports activities such as alpine/downhill skiing, freestyle/freeskiing, snowboarding, Nordic, cross country, and telemark skiing, sledding, snow tube/saucer riding, and snowshoeing, with information provided in the study including participant characteristics, frequency of participation, participation by region, and crossover activities.

Research Infographics
Research infographics section provides snapshots of winter sports participants' interests, behaviors, and spending habits, with information provided including spending focus (e.g., self, others), types of items purchased (e.g., skis, poles, bindings, boots, outerwear, baselayers, socks, helmets, goggles, gloves), and retail format (e.g., specialty retailer, internet big-box/specialty, chain store, resort store).

Snow Sports Industry Insights Report
Annual compilation of industry studies provides information on snow sports participation, participant demographics, general market trends, and equipment sales by sales channel (e.g., specialty stores, online retailers, and chain stores) and activity category (e.g., alpine skis, boots, and bindings; cross country skis, boots, and bindings; snowboards, boots, and bindings). Report is available free online.

Ski Equipment Market

Market research report provides a detailed analysis of the global ski equipment market, with market segments analyzed by product line (e.g., skis, poles, boots, bindings, protectors, and accessories), retail format (e.g., specialty retailers, sporting equipment stores, online merchants, and department and discount stores), and global geographic region (e.g., North America, Europe, and Asia-Pacific).

TMR Research
Snow Sports Apparel Market

Comprehensive report analyzes the snow sports apparel market in the U.S. and other countries by product (e.g., suits; shell, insulated, and fleece tops; sweaters; shell, insulated, fleece, and stretch bottoms; and other apparel), retail sales channel (e.g., specialty retailers, sports equipment stores, franchised stores, and online merchants), price range, and snow sports participant demographics.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Skiing Equipment & Snowboard Stores  Search for "451110"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

National Ski & Snowboard Retailers Association
Cost of Doing Business Survey

Biennial cost of doing business report provides income statements, balance sheets, and productivity and financial ratio measures for nine retailer categories including specialty ski shop (area/non-area), specialty snowboard shop (area/non-area), rental/repair services only (area/non-area), and sporting goods retailers with a skiing/snowboard department. Contact trade association for more information.

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Sporting Goods Stores

Annual wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by sporting goods retailers that sell skiing equipment (e.g., skis, poles, boots, and bindings), snowboard equipment (e.g., boards, boots/shoes, and bindings), protective equipment (e.g., helmets, goggles), and snowsports outwear, tops, bottoms, hats, gloves, and other accessories.

National Ski & Snowboard Retailers Association
Retailer Compensation and Benefits Report

Biennial compensation survey provides average hourly wage and healthcare benefits information for snow sports retail employees in nine retailer categories including specialty ski shop (area/non-area), specialty snowboard shop (area/non-area), rental/repair services only (area/non-area), and sporting goods retailers with a skiing/snowboard department. Contact trade association for more information.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Retail Stores
Ski Resorts and Areas
Sporting Goods Distributors
Sporting Goods Stores


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