Motorcycle Dealers – Industry Analysis, Statistics, Trends, and Forecasts

See the following sections listed below to view available resources by category:

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Babcox Media, Inc.
Motorcycle & Powersports News
https://www.motorcyclepowersportsnews.com/

Monthly trade publication provides news and information for powersports dealers and other industry professionals who sell and service powersports equipment, with special reports including the annual "MPN Industry Profile" report that covers topics ranging from shop operations, staffing, and supply to online presence and marketing strategies. Digital editions of the magazine can be viewed free online.

DN 2.0 LLC
Dealernews
https://www.dealernews.com/

Monthly dealer trade magazine features news and information for powersports dealers, retailers, and service shops, with a primary editorial focus on the core areas of a powersports dealership including management, sales, service, merchandising, and marketing. Archived digital issues of the magazine are available free online, with free subscriptions available for qualified powersports dealer personnel.

Motorcycle Industry Council
Resources available from this trade association include:

MIC Statistical Annual
https://mic.org/
Annual reference guide provides a wide range of statistical data for the U.S. motorcycle market, with topics addressed in this publication including vehicle registrations, owner profiles and demographics, U.S. manufacturers and distributors, number of retail outlets by state, retail sales in units by segment (e.g., motorcycles, scooters, ATVs), and aftermarket purchases of motorcycle parts and accessories.

MIC Retail Sales Report
https://mic.org/
Quarterly sales report provides information regarding sales registrations of new vehicles provided by participating manufacturers and distributors, with monthly, quarterly, and year-to-date unit sales data provided on a national and state basis including retail sales by brand, model type, and cubic capacity (cc) for on-highway, off-highway, and dual-sport motorcycles, motor scooters, and all-terrain vehicles.

MIC Research Reports
https://mic.org/
Other research reports available to association members include the "MC/ATV Owner Survey" which provides insights on motorcycle/all-terrain vehicle ownership, usage, and aftermarket purchases, the "Retail Outlet Profile Survey" which profiles U.S. new motorcycle retailers and parts and accessories businesses, and the "Retail Outlet Audit" which reports on the number of retail sales outlets by state.

PowerSports Business
Market Data Book
https://www.powersportsbusiness.com/

Annual publication provides a detailed statistical analysis of the powersports business, with contents including retail sales data, wholesale price averages, average gross margin percentage on new units, and wholesale seasonal volume and seasonal pricing data by powersports segment for motorcycles, all-terrain vehicles, side-by-side utility task vehicles, scooters, snowmobiles, and personal watercraft.

BizMiner Market Analysis Reports
Motorcycle Dealers
https://www.bizminer.com  Search for "441228" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "441228" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

Compensation and Salary Surveys

PayScale, Inc.
Motorcycle Dealer
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage information for motorcycle dealers, with job positions covered including general sales manager, marketing manager, sales associate, finance manager, service manager, service advisor, service technician, general merchandise manager, parts manager, parts specialist, financial controller, office manager, administrative assistant, and title clerk.

U.S. Bureau of Labor Statistics
Other Motor Vehicle Dealers
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel employed by organizations in this sector that sell new or used on-highway, off-highway, and dual motorcycles, motor scooters, motor bikes, mopeds, all-terrain vehicles (ATV), and personal watercraft and provide repair services and sell replacement parts and accessories for these vehicles.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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