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Recreational Vehicle Dealers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5561  |  NAICS 441210

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Recreational Vehicle Dealers  (view report)
RV & Camper Van Rental  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

RV Dealers Association
RV Executive Today

Monthly publication features news and information for dealership owners and managers, with special features including the semiannual "Baird Dealer Sentiment Index" which measures how dealers view current conditions and their expectations for the next 3 - 5 years and the annual benchmarking issue which provides gross margin, net profit, and expense ratio measures for dealerships around the U.S.

G&G Media Group LLC
RVBusiness Magazine

Bimonthly trade publication features news and information for dealers and distributors, with coverage including the "RV Industry Power Breakfast", "RV of the Year Awards", "Top 50 Dealer Awards", and "RISE (Recognizing Innovation and Supplier Excellence) Awards". Digital editions of this publication are available free online, with free subscription to daily e-news and magazine available upon request.

NBM, Inc.
RV PRO Magazine

Monthly publication features news and information for RV dealerships, service and repair shops, and parts and accessories retailers, with features in each issue including in-depth interviews with top RV manufacturers and suppliers, highlights of the latest industry trends, product reviews, profiles of top- performing dealerships, and insights from guest columnists. Digital edition can be viewed free online.

RV Industry Association
Aftermarket RV Parts and Accessories Survey  Select title from "Reports & Trends" drop-down menu

Consumer research report analyzes key buying habits within the RV aftermarket, with topics covered in the report including frequency of purchase, in-store purchases versus shopping online, and factors that affect shopping behavior (e.g., product availability, return policies, and ease of finding a specific product). Full report is available to members only; survey results overview can be viewed free online.

Recreational Vehicle Market in North America

Comprehensive report provides a detailed analysis of the North American market for this sector, with data provided including market size and forecast by product type (e.g., towable RVs, motorized RVs) and region (e.g., U.S., rest of region) and companies profiled including Gulf Stream Coach, Inc., Thor Industries, Inc., Camping World Holdings, Inc., Forest River, Inc., and Northwood Manufacturing, Inc.

Global Market Insights
Recreational Vehicles

Market research study provides an in-depth analysis of the global market for this product sector, with data provided for the U.S. including market size and forecast by vehicle type (e.g., Class A, B, and C motorhomes, travel trailer, fifth wheel, and tent trailer) and type of fuel used (e.g., gasoline, diesel) in terms of unit volume and dollar value. Study summary and table of contents are available free online.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Recreational Vehicle Dealers  Search for "441210"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

RV Dealers Association
Annual Benchmarking Issue | RV Executive Today

Annual benchmarking issue provides average dealership margins and expense ratios for the last ten years, with benchmark ratios provided including gross margin and net profit as a percentage of sales and selected expenses (e.g., personnel, advertising, floor plan interest, fixed, other) as a percentage of gross margin. Digital editions of the magazine, including the above issue, are available free online.

Compensation and Salary Surveys

PayScale, Inc.
Recreational Vehicle Dealer

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as operations manager, finance manager, office manager, warranty administrator, service technician, and title clerk, with dealers for which wage data is provided including Camping World RV Sales, LLC, General R.V. Center, Inc., Campers Inn, Inc., LazyDays RV SuperCenter, Inc., and Freedom RV, Inc.

U.S. Bureau of Labor Statistics
Other Motor Vehicle Dealers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel employed in this sector which includes organizations that sell new and/or used towable and motorized recreational vehicles and may also provide maintenance and repair services and sell replacement parts and accessories for these vehicles. Wage survey data can be viewed free online.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Manufactured Housing and Mobile Home Manufacturers
Manufactured Housing and Mobile Home Parks
Recreational Vehicle Manufacturers
RV Parks and Campgrounds


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