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Recreational Vehicle Dealers

SIC 5561 | NAICS 441210

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Recreational Vehicle Dealers  (view report)
Recreational Vehicle Manufacturing  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

G&G Media Group, LLC
RV Business
Bimonthly trade magazine features news and information for dealers and distributors, with special features including "SSI's Retail Reports" which provide monthly and year-to-date retail sales data for towables and motor homes. Digital editions of the magazine can be viewed free online.

Recreational Vehicle Dealers

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

NBM, Inc.
RV PRO Magazine
Monthly trade journal features news and information for industry professionals, with topics covered including industry trends and perspectives, business management, finance and insurance, dealer profiles, and more. Current and prior digital editions of the magazine can be viewed free online.

Information resources available from this trade association include:

RV Executive Today
Monthly trade magazine features news and information for dealership owners and managers, with special features including monthly "RV Inventory Index" report and annual "Benchmarking for Success" and "Manufacturer Retail Market Shares" reports. Magazine is available by subscription only.

Retail Statistics
Reports and studies included in this section address a variety of topics including retail sales, wholesale shipments, and dealer inventory levels; shipment and review forecast; manufacturer market share statistics; dealership margin and expense benchmarks; buyer demographics; and number, size, and volume of sales for dealerships from the most recent U.S. census report. Selected information can be viewed free online.

Statistical Surveys, Inc.
Market Share Reports
Subscription research service provides detailed market statistics for towable, motorized, truck camper, and park model products by manufacturer, model, type, and geographic region, with current and prior year comparative data provided on a monthly, quarterly, year-to-date, and user-defined time period basis.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Recreational Vehicle Dealers  Search for "441210"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Dealership Benchmarks
Annual report provides current and historical benchmark data for dealership margins and expenses, with measures provided including gross margin and net profit as a percentage of sales and selected expense categories (e.g., personnel, advertising, interest, semi-fixed, and fixed) as a percentage of gross margin.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Recreational Vehicle Service Technicians
Occupational employment and wages survey provides hourly and annual wage data for service technicians on a national, state, and metro area basis, with statistical measures for national data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

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Business Valuation Resources

How to Value an RV Dealership
Written in non-technical language, this trade association publication is designed to provide users with the tools necessary to objectively determine the value of a dealership and make an informed review and analysis of dealership valuations performed by other parties.

Frazier Capital
The Valuation of Auto & RV Dealership Operations
Topics covered in this publication include an overview of the industry, analyzing financial statements and operations, summary of business valuation approaches, and valuing the business, real estate, and equipment. Table of contents and selected excerpts from the book can be viewed free online.

Small Business Valuation Multiples

Recreational Vehicle Dealers

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

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