Boat Dealers – Industry Research, Analysis, Statistics, and Forecasts

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Cruz Bay Publishing, Inc.
Soundings Trade Only
https://www.tradeonlytoday.com/

Monthly trade publication provides news and information for the marine industry, with dealer-focused content including the online "Boat Dealers" news channel and the annual "Marine Aftermarket" issue which covers changes, trends, and issues of concern to distributors, dealers, and retailers. Selected magazine articles are available free online, with free digital subscription available to qualified parties.

EPG Media & Specialty Information
Publications available from this organization include:

Boating Industry Magazine
https://boatingindustry.com/
Monthly trade journal provides news and information for builders, dealers, and suppliers, with special reports including the "Annual Market & Trends Forecast" which surveys dealers on their expectations and concerns for the year ahead, the "Annual Market Data Book" which provides statistics from over 20 data sources, and the "Top 100 Dealers" issue which recognizes the top dealers in North America.

Annual Market Data Book
https://boatingindustry.com/
Annual guide provides detailed statistics from over 20 data sources, with the "Manufacturers" section providing information on the retail boat market and sales of new boats and engines and the "Dealers"  and "Market Intelligence" sections including dealer survey results, Spader dealer metrics, the top 100 dealer statistics, same-store sales results, auction and brokerage sales data, and boat sales by state.

National Marine Manufacturers Association
Publications available from this trade association include:

New Powerboat Registration Data Report
https://www.nmma.org/
Monthly new powerboat registration report provides U.S. retail sales statistics in units by type of boat (e.g., cruiser, freshwater fishing, pontoon, personal watercraft, runabout, saltwater fishing, ski, yacht), hull material (e.g., aluminum, fiberglass), propulsion (e.g., inboard, outboard, jet, personal watercraft, stern), and length and includes five years of historical data on a rolling 3-month and 12-month basis.

U.S. Recreational Boating Statistical Abstract
https://www.nmma.org/
Annual publication provides a comprehensive range of statistics for the recreational boating industry, with retail sales data including total units sold, retail value, and average unit cost by product segment (e.g., outboard boats, outboard engines, inboard boats–ski/wakeboard, inboard boats–cruisers, boat trailers, sterndrive boats, personal watercraft, jet boats, sail boats). Preview report is available online.

Freedonia Group
Recreational Boating in the US
https://www.freedoniagroup.com/

Comprehensive report provides a detailed analysis of the U.S. recreational boating market, with data provided including historical and forecast demand in units and dollars by product type (e.g., outboard powerboats, inboard powerboats, sterndrive powerboats, personal watercraft, sail boats, other boats, propulsion systems, boating accessories), region (e.g., Northeast), and subregion (e.g., Mid-Atlantic).

BizMiner Market Analysis Reports
Boat Dealers
https://www.bizminer.com  Search for "441222" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "441222" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Compensation and Salary Surveys

PayScale, Inc.
Boat Dealer
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general manager, retail store manager, sales consultant, service manager, service writer, service technician, marine mechanic, and parts manager, with employers for which salary or hourly rate data is provided including MarineMax, Inc., BPS Direct, LLC d/b/a Bass Pro Shops, and West Marine, Inc.

U.S. Bureau of Labor Statistics
Other Motor Vehicle Dealers
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel in this sector which includes companies that sell new and used recreational boats (e.g., powerboats, rowboats, sailboats), outboard motors, boat trailers, marine supplies, replacement parts, and boating accessories and may also provide repair and maintenance services for these watercraft.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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