SIC 5551 | NAICS 441222
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Monthly trade publication provides news and information for the marine industry, with dealer-focused content including the online "Boat Dealers" news channel and the annual "Marine Aftermarket" issue which covers changes, trends, and issues of concern to distributors, dealers, and retailers. Selected magazine articles are available free online, with free digital subscription available to qualified parties.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Boating Industry Magazine
Monthly trade journal provides news and information for builders, dealers, and suppliers, with special reports including the "Annual Market & Trends Forecast" which surveys dealers on their expectations and concerns for the year ahead, the "Annual Market Data Book" which provides statistics from over 20 data sources, and the "Top 100 Dealers" issue which recognizes the top dealers in North America.
Annual Market Data Book
Annual guide provides detailed statistics from over 20 data sources, with the "Manufacturers" section providing information on the retail boat market and sales of new boats and engines and the "Dealers" and "Market Intelligence" sections including dealer survey results, Spader dealer metrics, the top 100 dealer statistics, same-store sales results, auction and brokerage sales data, and boat sales by state.
New Powerboat Registration Data Report
Monthly new powerboat registration report provides U.S. retail sales statistics in units by type of boat (e.g., cruiser, freshwater fishing, pontoon, personal watercraft, runabout, saltwater fishing, ski, yacht), hull material (e.g., aluminum, fiberglass), propulsion (e.g., inboard, outboard, jet, personal watercraft, stern), and length and includes five years of historical data on a rolling 3-month and 12-month basis.
U.S. Recreational Boating Statistical Abstract
Annual publication provides a comprehensive range of statistics for the recreational boating industry, with retail sales data including total units sold, retail value, and average unit cost by product segment (e.g., outboard boats, outboard engines, inboard boats–ski/wakeboard, inboard boats–cruisers, boat trailers, sterndrive boats, personal watercraft, jet boats, sail boats). Preview report is available online.
Comprehensive report provides a detailed analysis of the U.S. recreational boating market, with data provided including historical and forecast demand in units and dollars by product type (e.g., outboard powerboats, inboard powerboats, sterndrive powerboats, personal watercraft, sail boats, other boats, propulsion systems, boating accessories), region (e.g., Northeast), and subregion (e.g., Mid-Atlantic).
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for organizations that sell new and used recreational boats (e.g., powerboats, rowboats, sailboats), outboard motors, boat trailers, marine supplies, replacement parts, and boating accessories and may also provide repair and maintenance services for these watercraft.
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general manager, retail store manager, sales consultant, service manager, service writer, service technician, marine mechanic, and parts manager, with employers for which salary or hourly rate data is provided including MarineMax, Inc., BPS Direct, LLC d/b/a Bass Pro Shops, and West Marine, Inc.
Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel in this sector which includes companies that sell new and used recreational boats (e.g., powerboats, rowboats, sailboats), outboard motors, boat trailers, marine supplies, replacement parts, and boating accessories and may also provide repair and maintenance services for these watercraft.