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Boat Dealers

SIC 5551 | NAICS 441222

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Boat Dealers & Repair Shops  (view report)
Marinas & Boat Yards  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast
Information resources available from this organization include:

Monthly trade magazine features news and information for dealers, manufacturers, and suppliers, with special features including the annual "Market Data Book" and the "Top 100 Dealers Special Issue". Selected articles from current and prior issues of the magazine can be viewed free online.

Market Data Book
Annual publication provides information on registrations, sales trends, dealer benchmarks, wage rates, and more, with special sections including "Manufacturer Data", "Market Intelligence", "Dealer Outlook", and "Consumer Information". Current and prior editions of this publication can be purchased online.

E-White Papers
Topics covered in the "E-White Papers" section include using business intelligence to achieve success, effectively managing inventory, driving efficiencies and profitability in a service department, cost-effective marketing tactics, dealer landscape research, and more. All white papers can be viewed free online.

Boat Dealers

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

National Marine Manufacturers Association
Information resources available from this trade association include:

Quarterly New Registrations Report
Quarterly statistical report provides new registrations for outboard, inboard, sterndrive, jet drive, and personal watercraft on a national and regional basis, with registration data reported for the most recent quarter and on a calendar year-to-date and twelve-month rolling total basis.

Recreational Boating Statistical Abstract
Annual publication provides a comprehensive summary of statistics for the recreational watercraft industry, with retail sales data including units sold, total sales, and average unit cost by product segment (e.g., outboard, inboard, sterndrive, canoes, kayaks, sailboats, houseboats, inflatables, trailers, and accessories). Preview which includes executive summary, detailed table of contents, and selected data is available online.

Freedonia Group
Recreational Boating
Comprehensive study provides in-depth analysis of the recreational watercraft market, with topics covered including market environment and trends and historical demand and forecasts by material (e.g., aluminum, plastic, coated fabrics), product (e.g., powerboats, sailboats, personal watercraft, propulsion systems, trailers, accessories), and region. Summary description and detailed table of contents are available free online.

BizMiner Market Analysis Reports
Boat Dealers  Search for "441222"

Industry statistics available in this market analysis include total number of companies, total annual market volume and sales trends, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, metropolitan area, county, and zip code level. Sample national and local reports can be downloaded and viewed online.


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Financial Statements and Financial Ratios

Industry Financial Ratios
Boat Dealers  Search for "441222"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Boat Dealers  Search for "441222"

Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms in this sector. Print edition includes five years of historical data, with the most recent year's data broken down by net sales and total assets size range. Individual NAICS downloads which mirror the print edition format can be purchased online. Sample report can be viewed online.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Motorboat Mechanics and Service Technicians
Occupational employment and wages survey provides hourly and annual wage data for mechanics and service technicians on a national, state, and metro area basis, with statistical measures for national data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

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Business Valuation Resources

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