Valuation Resources

Boat Dealers

SIC 5551 | NAICS 441222

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

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Industry Analysis, Trends, Statistics, and Forecasts

Boat Dealers & Repair Shops  (view report)
Marinas & Boat Yards  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Cruz Bay Publishing, Inc.
Soundings Trade Only

Monthly trade publication provides news and information for the marine industry, with dealer-focused content including the online "Boat Dealers" news channel and the annual "Marine Aftermarket" issue which covers changes, trends, and issues of concern to distributors, dealers, and retailers. Selected magazine articles are available free online, with free digital subscription available to qualified parties.

EPG Media & Specialty Information
Publications available from this organization include:

Boating Industry Magazine
Monthly trade journal provides news and information for builders, dealers, and suppliers, with special reports including the "Annual Market & Trends Forecast" which surveys dealers on their expectations and concerns for the year ahead, the "Annual Market Data Book" which provides statistics from over 20 data sources, and the "Top 100 Dealers" issue which recognizes the top dealers in North America.

Annual Market Data Book
Annual guide provides detailed statistics from over 20 data sources, with the "Manufacturers" section providing information on the retail boat market and sales of new boats and engines and the "Dealers"  and "Market Intelligence" sections including dealer survey results, Spader dealer metrics, the top 100 dealer statistics, same-store sales results, auction and brokerage sales data, and boat sales by state.

National Marine Manufacturers Association
Publications available from this trade association include:

New Powerboat Registration Data Report
Monthly new powerboat registration report provides U.S. retail sales statistics in units by type of boat (e.g., cruiser, freshwater fishing, pontoon, personal watercraft, runabout, saltwater fishing, ski, yacht), hull material (e.g., aluminum, fiberglass), propulsion (e.g., inboard, outboard, jet, personal watercraft, stern), and length and includes five years of historical data on a rolling 3-month and 12-month basis.

U.S. Recreational Boating Statistical Abstract
Annual publication provides a comprehensive range of statistics for the recreational boating industry, with retail sales data including total units sold, retail value, and average unit cost by product segment (e.g., outboard boats, outboard engines, inboard boats–ski/wakeboard, inboard boatscruisers, boat trailers, sterndrive boats, personal watercraft, jet boats, sail boats). Preview report is available online.

Freedonia Group
Recreational Boating in the US

Comprehensive report provides a detailed analysis of the U.S. recreational boating market, with data provided including historical and forecast demand in units and dollars by product type (e.g., outboard powerboats, inboard powerboats, sterndrive powerboats, personal watercraft, sail boats, other boats, propulsion systems, boating accessories), region (e.g., Northeast), and subregion (e.g., Mid-Atlantic).

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Financial Statements and Financial Ratios

Industry Financial Ratios
Boat Dealers  Search for "441222"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Boat Dealers & Repair Shops
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for organizations that sell new and used recreational boats (e.g., powerboats, rowboats, sailboats), outboard motors, boat trailers, marine supplies, replacement parts, and boating accessories and may also provide repair and maintenance services for these watercraft.

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Compensation and Salary Surveys

PayScale, Inc.
Boat Dealer

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general manager, retail store manager, sales consultant, service manager, service writer, service technician, marine mechanic, and parts manager, with employers for which salary or hourly rate data is provided including MarineMax, Inc., BPS Direct, LLC d/b/a Bass Pro Shops, and West Marine, Inc.

U.S. Bureau of Labor Statistics
Other Motor Vehicle Dealers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel in this sector which includes companies that sell new and used recreational boats (e.g., powerboats, rowboats, sailboats), outboard motors, boat trailers, marine supplies, replacement parts, and boating accessories and may also provide repair and maintenance services for these watercraft.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Boat Building and Repair
Marinas and Boat Yards
Motorcycle Dealers
Recreational Vehicle Dealers


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