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Auto Dealers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5511  |  NAICS 441110

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

New Car Dealers  (view report)
Online Car Dealers  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Penton Media, Inc.
WardsAuto Dealer Magazine

Monthly trade publication provides news and information for auto dealers, with topics covered in each issue including dealership management, variable operations, fixed operations, finance and insurance, remarketing, and digital marketing, and special features including dealer rankings for top megadealers, individual dealership locations, online dealers, and used vehicle sales, service, and F&I departments.

National Automobile Dealers Association
Publications available from this trade association include:

NADA Market Beat
Monthly analysis provides summary sales data on a current month and YTD basis for light vehicles by type (e.g., new car, light truck, domestic, and import), and market share data by segment (e.g., small, mid-sized, large, and luxury cars, pickup, crossover, SUV, and van), manufacturer (e.g., GM, Toyota, Ford, FCA, Honda, Nissan, and Hyundai), and power train (e.g., gasoline, diesel, hybrid, and electric).

Forecast & Data Analytics
Annual economic outlook and forecast presentation analyzes factors driving demand for new and used vehicles and provides new vehicle sales forecasts by weight category (e.g., light, heavy duty) and used vehicle sales forecasts by seller (e.g., private party, new car dealers, and used car dealers) in terms of millions of units sold for the next five years. Link to presentation is included in year-end press release.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
New Car Dealers  Search for "441110"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

National Automobile Dealers Association
Publications available from this trade association include:

Dealership Financial Profiles
Monthly financial profile provides summary income and expense data and balance sheet ratios for the average new-car/new-truck dealer by type of dealership (e.g., all, domestic, import, luxury, and mass market), and includes additional analysis by department (e.g., new vehicle, used vehicle, and service, parts, and body shop) and for select expense categories (e.g., advertising, rent, interest, and SG&A).

Annual financial profile provides summary income and expense information for the average franchised new-car/new-truck dealership, and includes additional analysis by department (e.g., new light-vehicle, finance and insurance, used vehicle, service and parts, and body shop) as well as selected other data such advertising expenditures by media type and average dealership employment and payroll by state.

Compensation and Salary Surveys

National Automobile Dealers Association
Dealership Workforce Study

Workforce study provides employee compensation information for management and non-management personnel employed by automobile and truck dealerships on a national and regional basis, with custom reports available to participating dealers offering comparisons by franchise, franchise type (e.g., luxury, non-luxury), new unit sales volume, and geographic region. Sample custom report is available online.

PayScale, Inc.
Automobile Dealer

Free online service provides salary, bonus, and hourly wage rate data for selected job positions in this retail sector such as sales manager, service manager, parts manager, service advisor, title clerk, and service technician, with employers for which salary or wage data is provided including AutoNation, Inc., CarMax, Inc., Hendrick Automotive Group, Inc., Lithia Motors, Inc., and Penske Automotive Group, Inc.

Business Valuation Resources

Haig Partners, LLC
The Haig Report

Quarterly research report provides an overview of trends impacting the auto retail market, discusses buy-sell trends for dealer franchises, and provides blue sky valuation multiple ranges by franchise for luxury (e.g., Porsche, Mercedes, Lexus, BMW, Audi), mid-line import (e.g., Toyota, Honda, Hyundai, Subaru, Nissan, Mazda), and domestic (e.g., Ford, Chevrolet, Fiat-Chrysler, Buick-GMC) franchises.

Kerrigan Advisors
The Blue Sky Report™

Quarterly publication provides information on dealership acquisition activity and buy-sell trends in the public and private company sectors, and includes the "Blue Sky Charts" which provide high, low, and average blue sky multiples by dealer franchise for the luxury (e.g., Lexus, BMW, Mercedes, Porsche, Audi) and non-luxury (e.g., Toyota, Honda, Subaru, Chevrolet, Ford, Fiat-Chrysler, GMC) segments.

Private company sales transaction data for over 800 industries.

Related Industries:
Auto Body Shops
Auto Parts Stores
Auto Repair Services
Used Car Dealers


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