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Health Food & Vitamin Stores – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5499  |  NAICS 456191

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Health Products, Sports Nutrition & Supplement Stores  (view report)
Pharmacies & Drug Stores  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

New Hope Network | Natural Food Merchandiser
NFM Market Overview

Annual survey provides a statistical analysis of the natural products retail market, with data provided including total sales by product category and sub-category for food, supplements, personal care, and other products and average sales per store and sales per square foot by store type (e.g., health food, natural products, supplements) and size (e.g., <3,000, >3,000 sq. ft.). Survey is available free online.

VRM Media
Vitamin Retailer Magazine / digital-edition-archive

Monthly business publication features news and information for retailers of dietary supplements, with products covered in the magazine including vitamins, minerals, herbs, specialty supplements, sports nutrition, natural remedies, and health and beauty aid products. Current and archived digital editions of the magazine are available free online, with free digital subscription available for qualifying parties.

Mintel Group Ltd.
Trends in Vitamins, Minerals, and Supplements - US

Consumer research study provides an in-depth analysis of U.S. market trends for this product sector, with topics addressed in the study including market size and forecast, segment performance, market factors, companies and brands, market shares, competitive strategies, market opportunities, product usage and frequency, usage experience, usage barriers, format preferences, and discovery process.

Reports available from this organization include:

Health and Wellness Food
Comprehensive report provides a detailed analysis of the health and wellness food market, with data provided in the report including market size and forecasts by product segment (e.g., naturally healthy foods, functional foods, BFY (better-for-you) foods, organic foods, food intolerances products), retail channel (e.g., offline, online), and region (e.g., North America, South America, Europe, MEA, APAC).

Supplements in the U.S.
Market research report provides an in-depth analysis of the retail market for supplements in the U.S.,
with data provided in the report including market size and forecast by product segment (e.g., vitamin, sports nutrition, herbs and botanicals, meal replacement) and distribution channel (e.g., retail outlets, online stores) and leading players profiled including GNC, Herbalife, Amway, ECNutra, and Glambia.

Grand View Research
Dietary Supplements

Comprehensive research report provides a detailed analysis of the dietary supplements market, with data provided including market estimates and forecasts by ingredient (e.g., vitamin, mineral, protein), form (e.g., tablet, capsule, powder, liquid), application (e.g., energy, bone and joint health, immunity), end-user (e.g., adults, children), distribution channel (e.g., OTC, prescription), and region (e.g., U.S.).

BizMiner Market Analysis Reports
Health Food, Vitamin, and Supplement Stores  Search for "446191" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Health Food, Vitamin, and Supplement Stores  Search for "446191" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Health Products, Sports Nutrition & Supplement Stores
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

PayScale, Inc.
Health Food and Supplement Stores

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general manager, retail store manager, retail store assistant manager, customer service manager, retail sales team leader, retail sales associate, and cashier, with employers for which salary or hourly wage rate data is provided including GNC Holdings Inc., Vitamin Shoppe Inc., and Vitamin World Inc.

U.S. Bureau of Labor Statistics
Health and Personal Care Stores

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for occupations employed by health and personal care stores that sell food and beverages, vitamins, minerals, and other supplements, sports nutrition products, weight control products, first aid supplies, home medical supplies and equipment, hearing aids, orthopedic equipment, and prosthetic supplies.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 5499 - Miscellaneous Food Stores
  NAICS Code 456191 - Health Food Supplement Retailers
Types of establishments included in these codes
Vitamin stores - establishments primarily engaged in retailing a wide range of vitamins and dietary supplements. These stores offer a comprehensive selection of vitamin products, including vitamins A, B, C, D, and E, as well as mineral supplements. Vitamin stores often provide expert advice on the benefits of different vitamins and their role in maintaining overall health. Customers can find products tailored to specific health needs, such as immune support, bone health, and skin care. These establishments may also carry herbal remedies and natural health products.
Nutrition supplement retailers - establishments specializing in the retail of nutrition supplements designed to support various aspects of health and wellness. These retailers offer products such as protein powders, meal replacements, amino acids, and energy boosters. Nutrition supplement retailers cater to individuals seeking to enhance their nutritional intake, manage weight, or achieve specific fitness goals. They often provide guidance on the appropriate use of supplements for improved dietary balance and overall well-being.
Bodybuilding supplement shops - retail establishments that focus on providing supplements tailored to the needs of bodybuilders and fitness enthusiasts. These shops offer products such as protein shakes, creatine, branched-chain amino acids (BCAAs), and pre-workout supplements. Bodybuilding supplement shops aim to support muscle growth, recovery, and performance optimization. They may also carry workout gear and accessories to complement their supplement offerings.
Health food stores - establishments that specialize in the retail of health-focused food products and supplements. These stores offer a wide range of organic and natural foods, including fresh produce, whole grains, and specialty diet products. Health food stores may also carry vitamins, herbal remedies, and dietary supplements, emphasizing a holistic approach to well-being. They often cater to customers with specific dietary preferences or restrictions, such as gluten-free, vegan, or organic lifestyles.
Specialty supplement retailers - establishments that focus on niche or specialized dietary supplements. These retailers cater to consumers with specific health concerns or dietary preferences. Specialty supplement retailers may carry products for conditions like joint health, digestion, or cognitive function. They often provide in-depth information and recommendations tailored to customers' unique needs.
Online supplement retailers - e-commerce platforms dedicated to selling a wide variety of dietary supplements and health products online. These retailers offer convenience and accessibility, allowing customers to browse and purchase supplements from the comfort of their homes. Online supplement retailers typically provide detailed product descriptions, customer reviews, and secure payment options. They may also offer subscription services for recurring supplement orders and personalized recommendations based on customer preferences.
Sports nutrition stores - retail establishments specializing in sports nutrition products designed to optimize athletic performance and recovery. These stores offer a range of sports supplements, including protein bars, energy gels, electrolyte drinks, and performance-enhancing supplements. Sports nutrition stores often cater to athletes and fitness enthusiasts seeking to improve their endurance, strength, and overall fitness level. They may also provide guidance on proper nutrition for specific sports and training regimens.
Holistic wellness centers - comprehensive establishments that offer a holistic approach to health and well-being. In addition to retailing dietary supplements and health products, holistic wellness centers provide services such as acupuncture, massage therapy, nutritional counseling, and yoga classes. These centers aim to address the overall health of their clients through a combination of products and services, promoting a balanced and harmonious lifestyle.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Fish and Seafood Shops
Fruit and Vegetable Shops
Grocery Stores and Supermarkets
Meat Markets and Butcher Shops


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