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Health Food, Vitamin, and Supplement Stores

SIC 5499 | NAICS 446191

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Health Products, Sports Nutrition & Supplement Stores  (view report)
Health Food & Supplement Store Franchises  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Natural Foods Merchandiser
Information resources available from this organization include:

NFM Magazine
"Managing Your Retail Business" section of this monthly magazine covers a variety of topics, with content categories including merchandising, marketing, customer service, human resources, and technology. All articles can be viewed free online with registration, with free magazine subscription available upon request.

NFM Market Overview
Annual survey of natural products retailers provides information on store sales and operations, with topics covered including sales by product category; average sales per retail location; competition and growth trends; revenue, expense, and net profit margin data; regional growth trends; number of locations by retail category and store size; and other retail business statistics. Survey results are available free online with registration.

Nutritional Business Journal
NEXT: The Natural Products Industry Forecast
Comprehensive study provides in-depth analysis of the market forces and trends affecting the industry and includes a category market performance overview and forecast for each of its three core product categories, with categories covered in individual studies including natural, organic, and functional foods and beverages; dietary supplements and nutritional ingredients; and beauty, personal care, household, and pet products.

Euromonitor International
Vitamins and Dietary Supplements in the US
Market research report provides a detailed analysis of the vitamin and dietary supplement market in the U.S., with topics covered in the report including headlines, trends, products, competitive landscape, prospects, historical and forecast sales by product category (e.g., vitamins, dietary supplements, and tonic and bottled nutritive drinks), and key company profiles. Sample report and detailed table of contents are available online.

Supplement Market in the U.S.
Market research study provides a detailed analysis of the supplement market in the U.S., with topics covered including market overview, product offerings, market size and forecast by market segment (e.g., vitamin supplements, herbs and botanicals, sports nutrition, and meal replacement supplements), and market growth drivers and challenges. Summary abstract and detailed table of contents from the study are available online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Health Food, Vitamin, and Supplement Stores  Search for "446191"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Natural Foods Merchandiser
NFM Market Overview - Natural Products Retail Profit and Expense
Financial data section of this annual survey includes revenue, expense, and net profit margin information for natural products, health food, and supplement retailers, with data provided including average sales per store; cost of goods sold; gross profit margin; payroll, benefits, and other expenses; and net profit margin reported by retailer category and in aggregate for all retailers. Survey results are available free online with registration.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Health and Personal Care Stores
Annual occupational employment and wages survey provides hourly and annual wage data for personnel employed in this retail sector (e.g., managers, first-line supervisors, retail salespersons, cashiers, and stock clerks) on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Fish and Seafood Shops
Fruit and Vegetable Shops
Grocery Stores and Supermarkets
Meat Markets and Butcher Shops


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