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Retail Bakeries & Donut Shops – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5461  |  NAICS 311811 & 722515

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Bakery Cafes  (view report)
Donut Shops  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Sosland Publishing
Bake Magazine

Monthly trade publication features news and information for retail bakery professionals, with topics covered in various issues of the magazine including managing your business, building your store's brand, developing effective pricing strategies, understanding key consumer trends, new food and beverage products, seasonal merchandising tips, and using technology to improve the bottom line.

Progressive Grocer
Bakery Operations Review

Annual survey provides insights into in-store bakery operations, with information provided including average sales per store, sales performance by product segment (e.g., breads and rolls, breakfast items, and desserts), net change in sales and profitability, comparative performance benchmarks, most profitable and most popular items, and hottest growth areas for in-store bakery products.

Packaged Facts
In-Store Bakeries: U.S. Market Trends

Comprehensive market research report provides a detailed analysis of the U.S. consumer market for baked goods products sold in in-store bakeries, with topics covered in the study including retail sales trends by product category and segment, types of suppliers, select supplier profiles, product, retail, and marketing trends, consumer demographics, and consumer dietary and nutritional preferences.

Mintel Group Ltd.
In-Store Bakeries - US

Market research report provides in-depth analysis of the U.S. in-store bakeries market, with information provided in the report including total number of in-store bakery departments, average weekly sales per in-store department, and historical and forecast retail sales for all products and by product segment (e.g., deserts, breads and rolls, and breakfast products) in both current and inflation-adjusted dollars.

International Dairy·Deli·Bakery Association
"What's In Store?" Annual Trends Report

Annual publication provides information on key trends and developments for in-store bakery, cheese, dairy, and deli foodservice departments, with the bakery department section including information on department sales growth trends, consumer demographics and preferences, and trends for specific product categories. Publication includes online access to over 150 downloadable tables and graphs.

John Wiley & Sons, Inc.
Opening & Operating a Retail Bakery

Comprehensive publication provides practical guidance on how to open and successfully operate a retail bakery, with topics covered including planning and resources, finding the right location, facility design and equipment, basic management systems, managing personnel, marketing the business, dealing with suppliers, enhancing productivity, product merchandising, and seasonal promotions.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Retail Bakeries / Donut Shops  Search for "311811" and "722515"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

RMA Annual Statement Studies
Retail Bakeries

Annual financial statement analysis provides income statements, balance sheets, and key financial ratios for retail bakeries and bakery shops which make bakery products (e.g., breads, rolls, cakes, pies, pastries, bagels, and cookies) using flour-based recipes and on-site ovens and sell small quantities of these baked goods products directly to consumers for consumption on site or to go.

Compensation and Salary Surveys

PayScale, Inc.
Retail Bakery / Donut Shop / donut-shop

Free online service provides salary, bonus, and hourly wage data for selected job positions such as bakery manager, baker, pastry chef, cake decorator, bakery clerk, and cashier, with employers for which salary or hourly wage data is provided including Panera Bread Company, Dunkin' Donuts, Starbucks Corporation, Publix Super Markets, The Kroger Company, and Wal-Mart Stores, Inc.

U.S. Bureau of Labor Statistics

Annual wage survey provides hourly and annual wage data for personnel employed as bakers on a national, state, and major metropolitan area basis, with compensation data reported by industry for industries with the highest levels of employment (e.g., baked goods manufacturers, grocery stores, restaurants and other eating places, other general merchandise stores, and specialty food stores.)

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Coffee Shops
Convenience Stores
Grocery Stores and Supermarkets
Wholesale and Commercial Bakeries


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