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Fruit & Vegetable Markets – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5431  |  NAICS 445230

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Fruit & Vegetable Markets  (view report)
Fruit & Vegetable Wholesaling  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Farm Journal, Inc.
Produce Market Guide

Bimonthly trade publication provides news and information for the retail produce industry, with online content sections including latest produce news, retail merchandising, industry perspectives, produce market trends, data and research, foodservice insight, and resources (e.g., almanac, event calendar, Retail 101, webinars). All online content and digital editions of the magazine are available free online.

Phoenix Media Network
Produce Business Magazine

Monthly publication features news and information for retailers and distributors in the fruit, vegetable, and floral markets, with featured content including industry data and analysis, tracking and review of consumer and trade trends, special merchandising reports, foodservice and retail case histories, and commentary and analysis on recent trade developments. Archived editions are available free online.

Farm Journal Inc.
The Packer's Fresh Trends

Annual consumer research study provides information on fresh produce purchases and consumption by fruit or vegetable, with information provided for each item including percentage of consumers who purchased the item in the past 12 months, type of item purchased (e.g., conventional, organic, both), and economic and demographic factors affecting purchases. Research study is available free online.

United Fresh Produce Association
FreshFacts® on Retail

Quarterly report provides information on retail sales and price trends for the top ten fruits and top ten vegetables and other value-added produce categories, and includes insights on topics such as sales across different channels, produce category spending by region, consumer demand and perceptions of local produce, consumer spending in multicultural households, and fresh produce snacking trends.

About Farmers Markets / Manager FAQs / Resource Library

Above sections include an overview of farmers markets and how they operate, FAQs which address a range of topic categories (e.g., market fundamentals; market policies; staff; insurance, liability, and permits; market growth, outreach, and evaluation; integrating nutritional programs; and extending the market season), and a resource database that provides more in-depth information for specific topics.

Agricultural Marketing Service, U.S. Department of Agriculture
Farmers Markets and Direct-to-Consumer Marketing / manager-survey

The USDA Agricultural Marketing Service provides a wide range of information and support services for farmers markets, with resources available from the USDA including the "National Farmers Market Directory" which provides market locations, directions, operating times, and products offered and the "Farmers Market Manager Survey" which surveys managers about their previous season's activities.

Packaged Facts
Fresh Produce: U.S. Retail Trends and Opportunities

Market research study provides detailed analysis of the U.S. market for fresh produce products, with information provided including historical and forecast sales by product segment for fruits (e.g., citrus, berries, melons, tropical/exotics, and other fruits such as apples, pears, and grapes) and vegetables (e.g., leafy greens, red and orange, starchy, and other vegetables such as onions and bell peppers).

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Fruit and Vegetable Markets  Search for "445230"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Fruit & Vegetable Markets
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for companies that sell fruits, vegetables, and other related food products to the public through open-air fruit and vegetable stands, farmers' markets, and retail stores specializing in fresh fruits and vegetables, with most locations being small and independently owned.

Compensation and Salary Surveys

PayScale, Inc.
Fruit and Vegetable Market

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as operations manager, farm manager, market manager, production supervisor, produce clerk, farm worker, refrigeration technician, delivery driver, and cashier, with employers for which salary or wage data is provided including Sprouts Farmers Market LLC, The Fresh Market, Inc., and Trax Farms, Inc.

U.S. Bureau of Labor Statistics
Food and Beverage Stores

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel employed in this retail sector which includes firms that sell fruits, vegetables, and other related food and non-food items (e.g., honey, jellies, flowers) to the public through open-air fruit and vegetable stands, farmers' markets, and retail locations that specialize in fresh fruits and vegetables.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Agricultural Crop and Livestock Production
Food Distributors and Wholesalers
Fruit & Vegetable Processing
Grocery Stores and Supermarkets


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