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Fruit and Vegetable Markets

SIC 5431 | NAICS 445230

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Fruit & Vegetable Markets  (view report)
Fruit & Vegetable Wholesaling  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Farm Journal Media
Publications available from this organization include:

Produce Retailer Magazine
Monthly trade publication features news and information for the retail produce industry, with topics covered in the magazine including retailing news and trends, best practices, operations and technology, retailer profiles, produce category spotlights, new products and services, and more. Current and archived digital editions of the magazine can be viewed online, with free subscription to print and digital editions available upon request.

Specialty Food Stores

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Fresh Trends
Annual study of produce consumption trends provides detailed data by commodity, with information provided in the study including consumer demographics, type of fruit or vegetable purchased in the past 12 months, percentage more paid for organic item over conventional item, percentage of items purchased as certified organic, and more. Detailed table of contents and sample excerpt from the report can be viewed free online.

Produce Marketing Association
Fresh Magazine
Quarterly trade magazine features news and information for fresh produce and floral professionals, with topics covered in various issues including consumer trends, retail, food safety, foodservice, floral, global trade, supply chain standards, sustainability, and technology, and special features including the annual "Outlook Issue" (January issue). Current and prior digital editions of the magazine can be viewed free online.

United Fresh Produce Association
FreshFacts® on Retail
Quarterly report published in conjunction with Del Monte Fresh Produce and the Nielsen Perishables Group provides information on retail sales and performance trends for overall produce sales, the top 10 fruit and vegetable categories, and value-added and organic products. Each issue of the report also includes a spotlight section which provides a more in-depth focus on a specific aspect of the retail produce market.

Agricultural Marketing Service, U.S. Department of Agriculture
Farmers Markets and Direct-to-Consumer Marketing
The USDA provides a wide range of information and support services for farmers markets on a nationwide basis, with special features including the "National Farmers Market Survey" which provides a comprehensive analysis of sales, operations, management, marketing, and other matters relevant to farmers markets with detailed breakdowns by market size, age, and geographic region. All information is available free online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Fruit and Vegetable Markets  Search for "445230"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Fruit & Vegetable Markets  Search for "445230"
Annual financial statement analysis includes common-size income statements and balance sheets and key financial ratios for companies in this retail sector. Print edition includes five years of historical data, with the most recent year's data broken down by sales and assets size range. Online reports also include a cash flow analysis and offer the option for additional breakdowns by region. Sample report can be viewed free online.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Food and Beverage Stores (NAICS 4451/4452)
Annual occupational employment and wages survey provides hourly and annual wage data for personnel employed in this retail sector (e.g., managers, first-line supervisors, retail salespersons, cashiers, and stock clerks) on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

United Fresh Produce Association
Produce Industry Compensation and Benefits Report
Biennial salary survey provides compensation and benefits information for executive, management, and staff personnel employed by produce companies, with survey data broken out by type of ownership, primary business segment, produce sales volume, number of full-time employees, and geographic region. Detailed table of contents which includes a listing of job positions included in the survey can be previewed online.

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Business Valuation Resources

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