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Fruit and Vegetable Markets

SIC 5431 | NAICS 445230

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Fruit & Vegetable Markets  (view report)
Fruit & Vegetable Wholesaling  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Farm Journal Media
Produce Retailer Magazine / digital-edition

Monthly trade magazine features news and information for executives, senior managers, and buyers in the retail produce industry, with special features in each issue including the "Fresh Trends" section which takes an in-depth look at featured commodities and includes data and analysis from the USDA weekly retail report and The Packer's "Fresh Trends" report. Digital editions are available free online.

Specialty Food Stores

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Phoenix Media Network
Produce Business Magazine

Monthly publication features news and information for retailers and distributors in the fruit, vegetable, and floral markets, with featured content including industry data and analysis, tracking and review of consumer and trade trends, special merchandising reports, foodservice and retail case histories, and commentary and analysis on recent trade developments. Archived editions are available free online.

Farm Journal Inc.
The Packer's Fresh Trends / digital-edition

Annual consumer research study provides information on fresh produce purchases and consumption by fruit or vegetable, with information provided for each item including percentage of consumers who purchased the item in the past 12 months, type of item purchased (e.g., conventional, organic, both), and economic and demographic factors affecting purchases. Research study is available free online.

United Fresh Produce Association
FreshFacts® on Retail

Quarterly report provides information on retail sales and price trends for the top ten fruits and top ten vegetables and other value-added produce categories, and includes insights on topics such as sales across different channels, produce category spending by region, consumer demand and perceptions of local produce, consumer spending in multicultural households, and fresh produce snacking trends.

About Farmers Markets / Manager FAQs / Resource Library

Above sections include an overview of farmers markets and how they operate, FAQs which address a range of topic categories (e.g., market fundamentals; market policies; staff; insurance, liability, and permits; market growth, outreach, and evaluation; integrating nutritional programs; and extending the market season), and a resource database that provides more in-depth information for specific topics.

Agricultural Marketing Service, U.S. Department of Agriculture
Farmers Markets and Direct-to-Consumer Marketing

The USDA Agricultural Marketing Service provides a wide range of information and support services for farmers markets, with resources available from the USDA including the "National Farmers Market Directory" which provides market locations, directions, operating times, and products offered and the "Farmers Market Manager Survey" which surveys managers about their previous season's activities.

Packaged Facts
Fresh Produce: U.S. Retail Trends and Opportunities

Market research study provides detailed analysis of the U.S. market for fresh produce products, with information provided including historical and forecast sales by product segment for fruits (e.g., citrus, berries, melons, tropical/exotics, and other fruits such as apples, pears, and grapes) and vegetables (e.g., leafy greens, red and orange, starchy, and other vegetables such as onions and bell peppers).

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Financial Statements and Financial Ratios

Industry Financial Ratios
Fruit and Vegetable Markets  Search for "445230"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Fruit & Vegetable Markets
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for companies that sell fruits, vegetables, and other related food products to the public through open-air fruit and vegetable stands, farmers' markets, and retail stores specializing in fresh fruits and vegetables, with most locations being small and independently owned.

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Compensation and Salary Surveys

PayScale, Inc.
Fruit and Vegetable Market

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as operations manager, farm manager, market manager, production supervisor, produce clerk, farm worker, refrigeration technician, delivery driver, and cashier, with employers for which salary or wage data is provided including Sprouts Farmers Market LLC, The Fresh Market, Inc., and Trax Farms, Inc.

U.S. Bureau of Labor Statistics
Food and Beverage Stores

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel employed in this retail sector which includes firms that sell fruits, vegetables, and other related food and non-food items (e.g., honey, jellies, flowers) to the public through open-air fruit and vegetable stands, farmers' markets, and retail locations that specialize in fresh fruits and vegetables.

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Business Valuation Resources

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