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Promotional Products Distributors – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5199  |  NAICS 541890

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Promotional Products  (view report)
Custom Screen Printing  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Promotional Products Business | PPAI
PPB Newslink / PPB Magazine

Weekly newsletter and monthly magazine feature news and information for the promotional products industry, with topics covered in these publications including business news, management strategies, market trends, new products, association events and activities, and legislative updates and special features including the annual "Distributor Sales Report" published in the July issue of the magazine.

Publications available from this organization include:

PPAI/ITR Economics Market Outlook Report
Quarterly market outlook report analyzes current and forecast economic conditions and their impact on revenue growth trends for suppliers and distributors of promotional products and services, with data provided including historical and forecast sales indexes and year-over-year growth rates for member distributors on an aggregate basis and by distributor size for large and small distributors.

Distributor Sales Report
Annual report published in the July issue of PPB Magazine analyzes overall distributor sales trends and also includes information on market share by distributor size, distributor profit experience for the most recent calendar year compared to the prior year, online sales contribution to distributor business, sales by product and program categories, and sales expectations for the current year.

Advertising Specialty Institute
Resources available from this organization include:

Counselor Magazine
Monthly trade publication features news and information for advertising specialty distributor owners, executives, and salespeople, with topics covered in each issue of the magazine including apparel trends, promotional close-ups, management case studies, product reviews, and distributor profiles
and special features including the "State of the Industry" report published in the mid-July issue.

Industry Sales Report
Quarterly sales report compares sales for the most recent quarter on a quarterly and year-to-date basis to the same time periods in the prior year for trending purposes, and also provides a similar comparison of period results for the Counselor Confidence Index which is an indicator designed to measure the degree of optimism that distributors are experiencing in their business operations.

State of the Industry
Annual state of the industry report published in the mid-July issue of Counselor Magazine provides in-depth analysis of current conditions and trends in the industry and includes a ranking of the top distributors, with data provided for each distributor including five-year revenue growth trend, annual revenue for each of the last five years, total number of sales reps, and total number of customers.

BizMiner Market Analysis Reports
Advertising Specialty Distributors  Search for "541890" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Advertising Specialty Distributors  Search for "541890" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Promotional Products
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

Advertising Specialty Institute
Annual Compensation Survey

Annual compensation survey featured in the May issue of Advantages Magazine provides average and median annual earnings data for advertising specialty distributor sales professionals, and also includes information on their most common compensation plans (e.g., straight commission, salary plus commission, straight salary, commission plus bonus) and the top fringe benefits they receive.

PayScale, Inc.
Advertising, Branding, and Sales Promotion / Promotional Products / promotional

Free online service provides median salary, bonus, and hourly wage data for selected job positions such as account manager, account executive, art director, graphic designer, and graphic artist, with employers for which salary or hourly wage data is provided including Advantage Sales & Marketing, LLC, Acosta Sales & Marketing Co., Inc., 4imprint, Inc., and Staples Promotional Products Division.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 5199 - Advertising Specialties
  NAICS Code 541890 - Advertising Specialties Distribution Services
Types of establishments included in these codes
Advertising specialties distributors - establishments involved in wholesale distribution of items that are branded with a company"s logo or message and used as marketing tools to increase brand awareness, promote events, or give away to clients and employees.
Promotional product wholesalers - establishments with a focus on wholesaling a diverse range of promotional items, from customized apparel and accessories to office supplies, used to increase brand visibility and engage their audience through effective marketing.
Custom merchandise suppliers - establishments that provide custom-branded products, such as custom apparel, writing instruments, bags and totes, drinkware, office supplies, and technology accessories, tailored to address the promotional needs of their clients.
Corporate gift distributors - establishments involved in the distribution of customized gift sets, luxury items, and branded corporate gifts used to seek potential clients, recognize employees, or strengthen relationships with existing customers and business partners.
Trade show product providers - establishments that specialize in providing products that are tailored to the needs of trade shows, exhibits, and conferences, such as trade show displays, banners, signs, and giveaways designed to make an impression on attendees.
Promotional apparel wholesalers - establishments with a focus on wholesale distribution of promotional apparel, including custom-printed items such as T-shirts, caps and hats, polo shirts, and jackets, used to promote a consistent and professional brand image.
Marketing materials suppliers - establishments primarily engaged in the distribution of a wide range of marketing materials and printed documents to companies for advertising and promotional purposes, including brochures, flyers, business cards, and catalogs.
Branded merchandise suppliers - establishments that specialize in providing companies with branded merchandise options, including logos, taglines, or other brand marks, for merchandise utilized for brand promotion, marketing campaigns, or gifting purposes.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Advertising Agencies
Direct Mail Advertising & Marketing
Internet Advertising & Marketing
Screen Printing


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