SIC 5199 | NAICS 541890
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Weekly newsletter and monthly magazine feature news and information for the promotional products industry, with topics covered in these publications including business news, management strategies, market trends, new products, association events and activities, and legislative updates and special features including the annual "Distributor Sales Report" published in the July issue of the magazine.
PPAI/ITR Economics Market Outlook Report
Quarterly market outlook report analyzes current and forecast economic conditions and their impact on revenue growth trends for suppliers and distributors of promotional products and services, with data provided including historical and forecast sales indexes and year-over-year growth rates for member distributors on an aggregate basis and by distributor size for large and small distributors.
Distributor Sales Report
Annual report published in the July issue of PPB Magazine analyzes overall distributor sales trends and also includes information on market share by distributor size, distributor profit experience for the most recent calendar year compared to the prior year, online sales contribution to distributor business, sales by product and program categories, and sales expectations for the current year.
Monthly trade publication features news and information for advertising specialty distributor owners, executives, and salespeople, with topics covered in each issue of the magazine including apparel trends, promotional close-ups, management case studies, product reviews, and distributor profiles
and special features including the "State of the Industry" report published in the mid-July issue.
Industry Sales Report
Quarterly sales report compares sales for the most recent quarter on a quarterly and year-to-date basis to the same time periods in the prior year for trending purposes, and also provides a similar comparison of period results for the Counselor Confidence Index which is an indicator designed to measure the degree of optimism that distributors are experiencing in their business operations.
State of the Industry
Annual state of the industry report published in the mid-July issue of Counselor Magazine provides in-depth analysis of current conditions and trends in the industry and includes a ranking of the top distributors, with data provided for each distributor including five-year revenue growth trend, annual revenue for each of the last five years, total number of sales reps, and total number of customers.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.
Annual compensation survey featured in the May issue of Advantages Magazine provides average and median annual earnings data for advertising specialty distributor sales professionals, and also includes information on their most common compensation plans (e.g., straight commission, salary plus commission, straight salary, commission plus bonus) and the top fringe benefits they receive.
Free online service provides median salary, bonus, and hourly wage data for selected job positions such as account manager, account executive, art director, graphic designer, and graphic artist, with employers for which salary or hourly wage data is provided including Advantage Sales & Marketing, LLC, Acosta Sales & Marketing Co., Inc., 4imprint, Inc., and Staples Promotional Products Division.
Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.