Valuation Resources

Promotional Products Distributors

SIC 5199 | NAICS 541890

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Scroll below to view available resources included in the following sections:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

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Industry Analysis, Trends, Statistics, and Forecasts

Promotional Products  (view report)
Custom Screen Printing  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Promotional Products Business | PPAI
PPB Newslink / PPB Magazine

Weekly newsletter and monthly magazine feature news and information for the promotional products industry, with topics covered in these publications including business news, management strategies, market trends, new products, association events and activities, and legislative updates and special features including the annual "Distributor Sales Report" published in the July issue of the magazine.

Publications available from this organization include:

PPAI/ITR Economics Market Outlook Report
Quarterly market outlook report analyzes current and forecast economic conditions and their impact on revenue growth trends for suppliers and distributors of promotional products and services, with data provided including historical and forecast sales indexes and year-over-year growth rates for member distributors on an aggregate basis and by distributor size for large and small distributors.

Distributor Sales Report
Annual report published in the July issue of PPB Magazine analyzes overall distributor sales trends and also includes information on market share by distributor size, distributor profit experience for the most recent calendar year compared to the prior year, online sales contribution to distributor business, sales by product and program categories, and sales expectations for the current year.

Advertising Specialty Institute
Information resources available from this organization include:

Counselor Magazine
Monthly trade publication features news and information for advertising specialty distributor owners, executives, and salespeople, with topics covered in each issue of the magazine including apparel trends, promotional close-ups, management case studies, product reviews, and distributor profiles
and special features including the "State of the Industry" report published in the mid-July issue.

Industry Sales Report
Quarterly sales report compares sales for the most recent quarter on a quarterly and year-to-date basis to the same time periods in the prior year for trending purposes, and also provides a similar comparison of period results for the Counselor Confidence Index which is an indicator designed to measure the degree of optimism that distributors are experiencing in their business operations.

State of the Industry
Annual state of the industry report published in the mid-July issue of Counselor Magazine provides in-depth analysis of current conditions and trends in the industry and includes a ranking of the top distributors, with data provided for each distributor including five-year revenue growth trend, annual revenue for each of the last five years, total number of sales reps, and total number of customers.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Advertising Specialty Distributors  Search for "5418"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Promotional Products
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

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Compensation and Salary Surveys

Advertising Specialty Institute
Annual Compensation Survey

Annual compensation survey featured in the May issue of Advantages Magazine provides average and median annual earnings data for advertising specialty distributor sales professionals, and also includes information on their most common compensation plans (e.g., straight commission, salary plus commission, straight salary, commission plus bonus) and the top fringe benefits they receive.

PayScale, Inc.
Advertising, Branding, and Sales Promotion / Promotional Products / promotional

Free online service provides median salary, bonus, and hourly wage data for selected job positions such as account manager, account executive, art director, graphic designer, and graphic artist, with employers for which salary or hourly wage data is provided including Advantage Sales & Marketing, LLC, Acosta Sales & Marketing Co., Inc., 4imprint, Inc., and Staples Promotional Products Division.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data  Select "Guest Search" to view data by industry

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Advertising Agencies
Direct Mail Advertising & Marketing
Internet Advertising & Marketing
Screen Printing


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