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Farm Equipment Dealers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 5083  |  NAICS 423820

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Farm, Lawn & Garden Equipment Wholesaling  (view report)
Tractors & Agricultural Machinery Manufacturing  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Equipment Dealer News

Weekly newsletter features news and information for dealership owners and operators, with topics covered in the newsletter including industry news and developments, management best practices, marketing strategies, manufacturer news, product forecasts, dealership spotlights, and legislative
and regulatory compliance updates. Free e-mail newsletter subscription is available upon request.

Lessiter Media, Inc.
Information resources available from this organization include:

FE Magazine
Monthly trade publication features news and information for farm equipment dealers and distributors, with special features including the "Dealer Business Outlook & Trends Survey" (October/November) which provides a summary look at sales growth trends and dealers' sales expectations for the year ahead for new and used equipment, mainline and shortline brands, and selected product categories.

Ag Equipment Intelligence
Monthly newsletter features news, information, and analysis for agricultural equipment dealers, with topics covered including current business conditions and the general direction of the farm economy, developments in various industry segments that could affect machinery sales over the longer term, and dealer consolidation and other significant trends that impact the industry's distribution channels.

AEI Dealer Sentiment & Business Conditions Update
Monthly update provides insights on current business conditions based on dealer survey responses, with topics covered in this report including monthly retail sales by product category in terms of units sold, monthly sales growth by major brand, product category, and geographic region, pricing trends for new and used equipment, and inventory levels for new and used equipment by product category.

AEI Dealer Business Outlook & Trends
Annual report provides a in-depth look at sales growth trends and dealers' expectations for the year ahead for new and used equipment and individual product lines and categories based on surveys of dealers in the U.S. and Canada, with data broken out by major line, dealership size, and geographic region. Summary data from the surveys is included in the October/November issue of FE magazine.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Farm Machinery Distributors  Search for "423820" to see reports for specific products
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Farm, Lawn & Garden Equipment Wholesaling
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

Compensation and Salary Surveys

Ag and OPE Dealer Compensation & Benefits Reports

Biennial compensation and benefits surveys provide base salary, hourly rate, commission/bonus, and total compensation data for office, sales, parts, and service department personnel employed by single store and corporate-structured dealers, with average, minimum, and maximum amounts reported for these compensation measures by job position, type of dealership, and annual dealer revenue volume.

PayScale, Inc.
Agricultural Machinery Wholesalers

Free online service provides salary, bonus, and hourly wage rate data for selected job positions in this distribution sector such as operations manager, service manager, diesel technician, heavy equipment mechanic, field service technician, parts manager, and parts counterperson, with employers for which wage data is provided including AGCO Corporation, CNH America LLC, and John Deere & Company.

U.S. Bureau of Labor Statistics
Farm and Garden Machinery & Equipment Merchant Wholesalers

Annual wage survey provides hourly and annual wage data for personnel employed in this wholesale distribution sector on a national, state, and metropolitan area basis, with product categories covered by the survey including tractors and other farm machinery used in crop and livestock production and lawn and garden products such as riding mowers, string trimmers, leaf sweepers, and garden tillers.

Business Valuation Resources

Lessiter Media, Inc.
AEI Big Dealer Report

Annual report compiled by Ag Equipment Intelligence provides insights and information on ownership changes, merger and acquisition activities, and consolidation trends for farm machinery dealers that operate five or more stores, and includes a listing of these dealers by number of locations along with information on major brands, shortline brands, and other types of equipment carried by each dealer.

Private company sales transaction data for over 800 industries.

Related Industries:
Crop and Livestock Production
Farm Machinery Manufacturers
Landscape & Lawn Care Services
Lawn & Garden Stores


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