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Cable Television and Direct Broadcast Satellite Systems

SIC 4841 | NAICS 515210

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Cable TV Providers  (view report)
Satellite TV Providers  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

Industry Data
Data section provides a statistical overview of the cable business, with statistics provided including annual revenue, number of companies, number of customers by type of service, service availability, infrastructure capital expenditures, and more. All information can be viewed free online.

TV Broadcast & Cable Networks

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Satellite Broadcasting & Communications Association
Industry Overview
Topics covered in the overview section include U.S. satellite direct-to-home (DTH) and direct broadcast satellite (DBS) subscriber statistics, satellite technology, consumer satellite product overview, satellite programming, and satellite HDTV. All information can be viewed free online.

Mintel Group Ltd.
Pay TV - US
Market research report provides in-depth analysis of the U.S. pay TV market, with topics covered including market size and forecast, market drivers, competitive context, segment performance (e.g., cable, satellite, telecos), leading companies, marketing strategies, subscription status, bundling, premium channels, and more. Detailed table of contents which includes key points from the report can be viewed free online

Standard & Poor's Industry Surveys
Broadcasting & Cable
Standard & Poor's survey provides in-depth coverage for this media sector, with topics covered including current business environment; industry profile, trends, and operations; how to analyze a company; key ratios and statistics; additional references; and comparative company analysis. Sample report is available online.

GIA Research
Direct-To-Home Satellite TV Services
Comprehensive report provides in-depth analysis of the direct-to-home satellite TV services market in the U.S. and other countries, with topics covered including direct-to-home market overview, recent corporate activity, product developments and introductions, key company profiles, and global market perspective. Summary description and detailed table of contents are available free online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Cable Television and Direct Broadcast Satellite Systems  Search for "515210"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Cable and Other Subscription Programming  Search for "515210"
Annual financial statement analysis includes common-size income statements and balance sheets and key financial ratios for this companies in this media sector. Report includes five years of historical data with the most recent year's data broken out by sales and assets size range. Sample report is available online.

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Compensation and Salary Surveys

Cable and Satellite MSO Survey
Annual compensation survey provides executive and employee compensation data for multiple systems operators (MSOs), with base salary and total compensation for each job position broken out by length of employee tenure, geographic region and subregion, location (urban or rural), and specialty (residential or residential and commercial). Sample position data from the survey is accessible online.

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Business Valuation Resources

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