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Cable Television and Direct Broadcast Satellite Systems

SIC 4841 | NAICS 517311


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.



For guides to other industries, see our index of over 400 industries.





Industry Analysis, Trends, Statistics, and Forecasts


Cable TV Providers  (view report)
Satellite TV Providers  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast


NCTA - The Internet & Television Association
Industry Data
http://www.ncta.com/

Industry data section provides an overview of the cable television industry, with statistical information provided including total economic contribution to the U.S. economy, dollars invested in networks and infrastructure, direct and indirect jobs accounted for by cable television providers, and regulatory and franchise fees remitted to state and local governments. Statistical information is available free online.



TV Broadcast & Cable Networks
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


Satellite Broadcasting & Communications Association
Satellite Home Entertainment
http://www.sbca.com/

Introductory section provides an overview of the consumer satellite industry, with statistics and other information provided including U.S. direct broadcast satellite subscriber statistics, consumer satellite products overview, satellite HDTV features, and satellite programming choices (e.g., distant network broadcast, pay-per-view, international channels, audio programming, multiplexing, and time shifting).


Mintel Group Ltd.
Pay TV and Bundled Communications Services - US
https://store.mintel.com/

Consumer research report provides an in-depth analysis of the pay TV and bundled communications services (e.g., home internet, landline, mobile plan, home security) market, with topics covered in the report including market size and breakdown, key factors affecting consumer choices, internet source, bundled communications preferences, and consumer pay TV and internet behaviors and satisfaction.


IDC
Pay TV Services
https://www.idc.com/

Research reports provide an in-depth analysis of this market sector, with data provided in the reports including traditional multichannel TV market shares and subscriptions by service provider, residential multichannel subscriber forecast by technology (e.g., cable, satellite, telco), and share of households subscribing to traditional, over-the-top video, and virtual multichannel video programming distributors.


ABI Research
Pay TV Subscribers
https://www.abiresearch.com/

Online database presents an overview of the pay television market across key subscription platforms (e.g., cable, satellite, telco, and DTT) and provides cumulative subscriber forecasts and penetrations for related platforms for seven regions (e.g., North America, Latin America, Western Europe, Eastern Europe, Middle East, Africa, Asia-Pacific) and key countries (e.g., U.S.A., Canada) within the regions.


Grand View Research
Pay TV Market Analysis
https://www.grandviewresearch.com/

Comprehensive report provides a detailed analysis of the pay-TV market on a global basis, with data provided including market size and forecast in U.S. dollars and number of subscribers by technology (e.g., cable, satellite, IPTV) and country (e.g., U.S., Canada) and major companies profiled including Comcast Corporation, Charter Communications Inc., DIRECTV Inc. (AT&T), and DISH Network LLC.


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Financial Statements and Financial Ratios



Industry Financial Ratios
Wired and Satellite Telecommunications Carriers
https://www.bizminer.com  Search for "517" to see reports for specific types of service providers

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


IBISWorld
Cable / Satellite TV Providers
(see links for individual reports)

Financial benchmarking section of these reports provides an analysis of industry profit and expenses as a percentage of annual revenues for organizations that operate third-party distribution systems for the delivery of broadcast programming provided by cable networks and local stations to viewers on a subscription basis and may also offer premium services such as pay-per-view and video-on-demand.


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Compensation and Salary Surveys


C2HR
Connectivity Provider Compensation Survey
https://c2hr.org/

Annual salary survey provides detailed compensation data for more than 150 job positions employed by content delivery providers, with base salary and total cash compensation for each position broken out by specialty (e.g., residential, commercial), geographic area (e.g., region, subregion, metro area) and location (e.g., urban, rural). Sample data and excerpts from the prior survey are available online.


PayScale, Inc.
Cable Television Provider
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as network engineer, software engineer, operations supervisor, network technician, cable technician, cable installer, and customer service representative, with employers for which salary or wage data is provided including Comcast Corp., Charter Communications, Inc., and Verizon Communications, Inc.


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