TV Stations and Television Broadcasting
SIC 4833 | NAICS 515120
The following guide to industry information, research, and analysis provides sources for industry trends
and statistics, financial ratios, salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our
index of over 400 industries.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with
special focus on the underlying structure and external forces and relationships that affect industries
and their performance. Topics addressed in the reports include:
- Market size, product segments, and major markets
- Key statistics, market trends, and external drivers
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and revenue forecast
NAB
The Television Industry: A Market-by-Market Review
http://www.nabstore.com/
Annual research report provides a detailed analysis by designated market area (DMA), with information provided
for each DMA including statistical and demographic data, comparison of DMA level data with national averages,
historical and projected revenues, and television station and cable systems data.
Television Bureau of Advertising, Inc.
Information resources available from this trade association include:
TV Basics
http://www.tvb.org/
Online quick reference guide provides an overview of the commercial television business, with topics
covered including consumer demographics and viewing habits, top ranked programs, commercial TV stations,
advertising revenue sources, consumer targeting, and more.
Markets & Stations
http://www.tvb.org/
Online database provides market, station, and broadcast group profiles, with market profile data including
DMA (designated market area) rank; demographic information; stations, affiliations, and primary channel
websites; and a summary overview of the local economy and culture. All information is available free
online.
GIA Research
Broadcasting Industry
https://www.strategyr.com/
Comprehensive report provides in-depth analysis of the radio and television broadcasting market in the U.S.
and other countries, with topics covered including business sector overview; sources of revenue; service
overview; major issues and trends; market penetration and reach; strategic corporate developments; and mergers
and acquisitions. Summary description and detailed table of contents are available free online.
MarketResearch.Com
TV Stations and Television Broadcasting
https://www.marketresearch.com
In-depth market research reports include information on market size and segmentation; marketing strategy;
product and market forecasts; business trends, risks, and opportunities; key participant profiles; and more.
Summary abstract and table of contents for each report can be viewed free online.
More Resources »
Financial Statements and Financial Ratios
BizMiner
Industry Financial Ratios
Television Broadcasting
https://www.bizminer.com
Search for "515120"
Five-year financial statement analysis includes income statements, balance sheets, and key financial
ratios, with data available by sales size range on a national, state, and metro area level including:
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
NAB
Television Financial Report
http://www.nabstore.com/
Annual financial survey provides a comparative analysis of television station revenues, expenses, capital
expenditures, and staffing levels, with survey data broken out by primary station affiliation (ABC, CBS,
FOX, NBC, CW, MNTV, and independent), revenue categories, and market size based on DMA rankings.
More Resources »
Compensation and Salary Surveys
NAB
Television Compensation Report
http://www.nabstore.com/
Annual compensation survey provides detailed salary and benefits information for personnel employed by commercial
television stations, with salary and benefits information broken out by primary station affiliation (ABC,
CBS, FOX, NBC, CW, MNTV, and independent), net revenue range, and census region.
More Resources »
Business Valuation Resources
SNL Financial, LLC
Broadcast Industry Analysis
http://www.snl.com/
Subscription research service provides in-depth coverage of the TV broadcast business sector, with studies
available from this service including the "TV Station Deals Databook". Summary descriptions of studies and
other research available from this service can be viewed free online; free trial is available upon request.
Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data
https://www.bvresources.com/
Interactive database provides detailed transaction data for over
38,000 private and public companies sold for prices ranging
from under $250,000 to over $500,000,000, with valuation measures
provided including market value of invested capital as a multiple
of revenue, gross profit, EBIT, EBITDA, SDE, and book value
of invested capital. User guide, free webinar, and sample reports
are available online.
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