TV Stations and Television Broadcasting
SIC 4833 | NAICS 515120
The following guide to industry research and analysis provides sources for industry trends and statistics, financial
ratios, salary surveys, and more.
See the following sections listed below to view available resources by category:
For guides to other industries, see our index
of over 400 industries.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts,
with special focus on the underlying structure and external forces and relationships
that affect industries and their performance. Topics addressed in the reports include:
- Market size, product segments, and major markets
- Key industry trends, statistics, and external drivers
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
The Television Industry: A Market-by-Market Review
Annual research report provides a detailed analysis by designated market area (DMA), with information provided
for each DMA including statistical and demographic data, comparison of DMA level data with national averages,
historical and projected revenues, and television station and cable systems data.
Television Bureau of Advertising, Inc.
Information resources available from this trade association include:
Online quick reference guide provides an overview of the commercial television business, with topics
covered including consumer demographics and viewing habits, top ranked programs, commercial TV stations,
advertising revenue sources, consumer targeting, and more.
Markets & Stations
Online database provides market, station, and broadcast group profiles, with market profile data including
DMA (designated market area) rank; demographic information; stations, affiliations, and primary channel
websites; and a summary overview of the local economy and culture. All information is available free
Comprehensive report provides in-depth analysis of the radio and television broadcasting market in the U.S.
and other countries, with topics covered including business sector overview; sources of revenue; service
overview; major issues and trends; market penetration and reach; strategic corporate developments; and mergers
and acquisitions. Summary description and detailed table of contents are available free online.
TV Stations and Television Broadcasting
In-depth market research reports include information on market size and segmentation; marketing strategy;
product and market forecasts; business trends, risks, and opportunities; key participant profiles; and more.
Summary abstract and table of contents for each report can be viewed free online.
Market Analysis Report
Market analysis report provides industry statistics for a user-defined area on a national,
state, county, metro area, or zip code level, with data provided including number of
companies, market volume and sales trends, average company
sales, sales per employee, staffing and employment trends, average employee wage, and business start up
activity and failure rates. Sample report can be viewed online.
Financial Statements and Financial Ratios
Industry Financial Ratios
Search for "515120"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios,
with data available by sales size range on a national, state, and metro area level including:
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Television Financial Report
Annual financial survey provides a comparative analysis of television station revenues, expenses, capital
expenditures, and staffing levels, with survey data broken out by primary station affiliation (ABC, CBS,
FOX, NBC, CW, MNTV, and independent), revenue categories, and market size based on DMA rankings.
Compensation and Salary Surveys
Television Compensation Report
Annual compensation survey provides detailed salary and benefits information for personnel employed by commercial
television stations, with salary and benefits information broken out by primary station affiliation (ABC,
CBS, FOX, NBC, CW, MNTV, and independent), net revenue range, and census region.
Business Valuation Resources
SNL Financial, LLC
Broadcast Industry Analysis
Subscription research service provides in-depth coverage of the TV broadcast business sector, with studies
available from this service including the "TV Station Deals Databook". Summary descriptions of studies and
other research available from this service can be viewed free online; free trial is available upon request.
Private company sales transaction data for over 800 industries.
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