The following guide to industry information, research, and analysis provides sources for industry trends and
statistics, market research and analysis, financial ratios and salary surveys, and more.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts,
with special focus on the underlying structure and external forces
and relationships that affect industries and their performance.
Report contents include:
- Market size and characteristics
- Key statistics and trends
- Current performance
- Competitive landscape
- Major firms and market share
- Key risk and success factors
- Five-year growth forecast
The Television Industry: A Market-by-Market Review
Annual research report provides a detailed analysis by designated market area (DMA), with information provided
for each DMA including statistical and demographic data, comparison of DMA level data with national averages,
historical and projected revenues, and television station and cable systems data.
TV Broadcast & Cable Networks
First Research profiles cover key aspects of an industry's size, scope, and operations and include a
five-year growth forecast. Profile contents include:
- Industry overview
- Recent developments
- Critical issues and challenges
- Business trends and opportunities
- Executive insights
- Financial benchmarking data
- Five-year growth forecast
Television Bureau of Advertising, Inc.
Information resources available from this trade association include:
Online quick reference guide provides an overview of the commercial television business, with topics covered
including consumer demographics and viewing habits, top ranked programs, commercial TV stations, advertising
revenue sources, consumer targeting, and more.
Markets & Stations
Online database provides market, station, and broadcast group profiles, with market profile data including
DMA (designated market area) rank; demographic information; stations, affiliations, and primary channel
websites; and a summary overview of the local economy and culture. All information is available free online.
Comprehensive report provides in-depth analysis of the radio and television broadcasting market in the U.S.
and other countries, with topics covered including business sector overview; sources of revenue; service overview;
major issues and trends; market penetration and reach; strategic corporate developments; and mergers and acquisitions.
Summary description and detailed table of contents are available free online.
TV Stations and Television Broadcasting
In-depth market research reports include information on market size and segmentation; marketing strategy; product
and market forecasts; business trends, risks, and opportunities; key participant profiles; and more. Summary
abstract and table of contents for each report can be viewed free online.
Industry Financial Ratios
Search for "515120"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios,
with data available by sales size range on a national, state, and metro area level.
- Income and expense detail in dollars and percentages
- Balance sheet detail in dollars and percentages
- Sources and uses of funds cash flow analysis
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Television Financial Report
Annual financial survey provides a comparative analysis of television station revenues, expenses, capital expenditures,
and staffing levels, with survey data broken out by primary station affiliation (ABC, CBS, FOX, NBC, CW, MNTV,
and independent), revenue categories, and market size based on DMA rankings.
Television Compensation Report
Annual compensation survey provides detailed salary and benefits information for personnel employed by commercial
television stations, with salary and benefits information broken out by primary station affiliation (ABC, CBS,
FOX, NBC, CW, MNTV, and independent), net revenue range, and census region.
SNL Financial, LLC
Broadcast Industry Analysis
Subscription research service provides in-depth coverage of the TV broadcast business sector, with studies available
from this service including the "TV Station Deals Databook". Summary descriptions of studies and other research
available from this service can be viewed free online; free trial is available upon request.