TV Stations & Television Broadcasting – Industry Analysis, Statistics, Trends, and Forecasts

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Industry Analysis, Statistics, Trends, and Forecasts

• Market size and major product and service segments
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Television Bureau of Advertising, Inc.
Resources available from this trade association include:

TV Basics
https://www.tvb.org/
Online quick reference guide provides an overview of the commercial television business, with topics covered including number of TV stations by type (e.g., UHF/VHF, commercial/educational), national television penetration trends, consumer demographics and viewing habits, top age 25-54 syndicated programs, top broadcast sports and TV special trends, and Vidlytics weekly TV performance metrics.

Markets & Stations
https://www.tvb.org/
Free online database provides market, station, and broadcast group profiles, with market profile data including national DMA rank, stations, affiliations, and primary channel websites, summary overview of the local economy, median income and retail sales statistics, population distribution based on age and Hispanic/non-Hispanic ethnic background, and reliance on TV and other media to stay informed.

BIA Advisory Services
Investing in Television® Market Report
http://www.biakelsey.com/

Quarterly report profiles every U.S. television market, with information provided including historic and five-year market revenue projection for each market, nationwide local advertising revenue estimates, estimated advertising revenue for the market as a whole, by ownership group, and individual station, local market demographics, and competitive and performance overview on a station-by-station basis.

The Business Research Company
TV Broadcasting
https://www.thebusinessresearchcompany.com/

Comprehensive report provides an in-depth analysis of the global TV broadcasting market, with data provided in the report including historical and forecast revenue by market segment (e.g., TV stations, TV networks), broadcaster type (e.g., commercial, public), revenue source (e.g., subscription-based advertising-based), region (e.g., North America), and country (e.g., United States, Canada, Mexico).

GIA Research
TV Broadcasting
https://www.strategyr.com/

Comprehensive study provides a detailed analysis of this sector in the U.S. and other countries, with data provided for the U.S. including historical and forecast revenue by segment (e.g., TV stations, TV networks) and market share percentage by company, and leading companies profiled including ABC, BBC, CBS, CNN, ESPN, Fox, ITV, NBCUniversal, Walt Disney, Time Warner, Univision, and Viacom.

Grand View Research
Broadcasting & Cable TV
https://www.grandviewresearch.com/

Market research report provides an in-depth analysis of the broadcasting and cable TV markets on a global and regional basis, with data provided including historical and forecast revenue in U.S. dollars by technology (e.g., cable TV, satellite TV, internet protocol TV, digital terrain TV), revenue channel (e.g., advertising, subscription) and geographic region (e.g., North America, United States, Canada).

BizMiner Market Analysis Reports
TV Broadcasting
https://www.bizminer.com  Search for "515120" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

https://www.bizminer.com  Search for "515120" to see available reports

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

National Association of Broadcasters
Television Financial Report
https://my.nab.org/

NAB financial survey provides a comparative analysis of commercial television station revenues and expenses for ten revenue categories and fifteen expense categories, with comparative financial data broken out into eighty tables by television station affiliation (e.g., ABC, CBS, FOX, NBC, CW, MNTV, and independent), revenue size category, and market size based on designated market area (DMA).

Compensation and Salary Surveys

National Association of Broadcasters
TV Employee Compensation and Fringe Benefits Report
https://my.nab.org/

TV employee compensation survey provides detailed compensation data for personnel employed by commercial TV broadcasters across the U.S., with survey data broken out by net revenue range and U.S. census region for all participating stations, DMA ranges for ABC, CBS, FOX, and NBC affiliates combined, and all markets for CW and MNT affiliates combined and independent stations combined.

PayScale, Inc.
TV Broadcasting
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
as executive producer, film/TV producer, news producer, associate film/TV producer, video producer, film/video editor, control operator, and broadcast engineer, with employers for which data is provided including NBCUniversal Media, LLC, Fox Broadcasting Company, and Sinclair Broadcast Group, Inc.

BV Guides and Databases

BVMarketData
Private Company Sales Transaction Databases
https://www.bvresources.com/

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