Valuation Resources

TV Stations and Television Broadcasting

SIC 4833 | NAICS 515120

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

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Industry Analysis, Trends, Statistics, and Forecasts

Television Broadcasting  (view report)
Cable Networks  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

The Television Industry: A Market-by-Market Review
Annual research report provides a detailed analysis by designated market area (DMA), with information provided for each DMA including statistical and demographic data, comparison of DMA level data with national averages, historical and projected revenues, and television station and cable systems data.

Television Bureau of Advertising, Inc.
Information resources available from this trade association include:

TV Basics
Online quick reference guide provides an overview of the commercial television business, with topics covered including consumer demographics and viewing habits, top ranked programs, commercial TV stations, advertising revenue sources, consumer targeting, and more.

Markets & Stations
Online database provides market, station, and broadcast group profiles, with market profile data including DMA (designated market area) rank; demographic information; stations, affiliations, and primary channel websites; and a summary overview of the local economy and culture. All information is available free online.

GIA Research
Broadcasting Industry
Comprehensive report provides in-depth analysis of the radio and television broadcasting market in the U.S. and other countries, with topics covered including business sector overview; sources of revenue; service overview; major issues and trends; market penetration and reach; strategic corporate developments; and mergers and acquisitions. Summary description and detailed table of contents are available free online.

TV Stations and Television Broadcasting
In-depth market research reports include information on market size and segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; and more. Summary abstract and table of contents for each report can be viewed free online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Television Broadcasting  Search for "515120"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Television Financial Report
Annual financial survey provides a comparative analysis of television station revenues, expenses, capital expenditures, and staffing levels, with survey data broken out by primary station affiliation (ABC, CBS, FOX, NBC, CW, MNTV, and independent), revenue categories, and market size based on DMA rankings.

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Compensation and Salary Surveys

Television Compensation Report
Annual compensation survey provides detailed salary and benefits information for personnel employed by commercial television stations, with salary and benefits information broken out by primary station affiliation (ABC, CBS, FOX, NBC, CW, MNTV, and independent), net revenue range, and census region.

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Business Valuation Resources

SNL Financial, LLC
Broadcast Industry Analysis
Subscription research service provides in-depth coverage of the TV broadcast business sector, with studies available from this service including the "TV Station Deals Databook". Summary descriptions of studies and other research available from this service can be viewed free online; free trial is available upon request.

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Advertising Agencies
Cable Television and Direct Broadcast Satellite Systems
Movie, Film, and Video Production and Distribution
Radio Stations and Broadcasting


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