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TV Stations & Television Broadcasting – Industry Analysis, Statistics, Trends, and Forecasts

SIC 4833  |  NAICS 516120

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Television Broadcasting  (view report)
Cable Networks  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Television Bureau of Advertising, Inc.
Resources available from this trade association include:

TV Basics
Online quick reference guide provides an overview of the commercial television business, with topics covered including number of TV stations by type (e.g., UHF/VHF, commercial/educational), national television penetration trends, consumer demographics and viewing habits, top age 25-54 syndicated programs, top broadcast sports and TV special trends, and Vidlytics weekly TV performance metrics.

Markets & Stations
Free online database provides market, station, and broadcast group profiles, with market profile data including national DMA rank, stations, affiliations, and primary channel websites, summary overview of the local economy, median income and retail sales statistics, population distribution based on age and Hispanic/non-Hispanic ethnic background, and reliance on TV and other media to stay informed.

BIA Advisory Services
Investing in Television® Market Report

Quarterly report profiles every U.S. television market, with information provided including historic and five-year market revenue projection for each market, nationwide local advertising revenue estimates, estimated advertising revenue for the market as a whole, by ownership group, and individual station, local market demographics, and competitive and performance overview on a station-by-station basis.

The Business Research Company
TV Broadcasting

Comprehensive report provides an in-depth analysis of the global TV broadcasting market, with data provided in the report including historical and forecast revenue by market segment (e.g., TV stations, TV networks), broadcaster type (e.g., commercial, public), revenue source (e.g., subscription-based advertising-based), region (e.g., North America), and country (e.g., United States, Canada, Mexico).

GIA Research
TV Broadcasting

Comprehensive study provides a detailed analysis of this sector in the U.S. and other countries, with data provided for the U.S. including historical and forecast revenue by segment (e.g., TV stations, TV networks) and market share percentage by company, and leading companies profiled including ABC, BBC, CBS, CNN, ESPN, Fox, ITV, NBCUniversal, Walt Disney, Time Warner, Univision, and Viacom.

Grand View Research
Broadcasting & Cable TV

Market research report provides an in-depth analysis of the broadcasting and cable TV markets on a global and regional basis, with data provided including historical and forecast revenue in U.S. dollars by technology (e.g., cable TV, satellite TV, internet protocol TV, digital terrain TV), revenue channel (e.g., advertising, subscription) and geographic region (e.g., North America, United States, Canada).

BizMiner Market Analysis Reports
TV Broadcasting  Search for "515120" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
TV Broadcasting  Search for "515120" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
TV Broadcasting
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

National Association of Broadcasters
Television Financial Report

NAB financial survey provides a comparative analysis of commercial television station revenues and expenses for ten revenue categories and fifteen expense categories, with comparative financial data broken out into eighty tables by television station affiliation (e.g., ABC, CBS, FOX, NBC, CW, MNTV, and independent), revenue size category, and market size based on designated market area (DMA).

More financial benchmarking data »

Compensation and Salary Surveys

National Association of Broadcasters
TV Employee Compensation and Fringe Benefits Report

TV employee compensation survey provides detailed compensation data for personnel employed by commercial TV broadcasters across the U.S., with survey data broken out by net revenue range and U.S. census region for all participating stations, DMA ranges for ABC, CBS, FOX, and NBC affiliates combined, and all markets for CW and MNT affiliates combined and independent stations combined.

PayScale, Inc.
TV Broadcasting

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
as executive producer, film/TV producer, news producer, associate film/TV producer, video producer, film/video editor, control operator, and broadcast engineer, with employers for which data is provided including NBCUniversal Media, LLC, Fox Broadcasting Company, and Sinclair Broadcast Group, Inc.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 4833 - TV Broadcasting Stations
  NAICS Code 516120 - TV Broadcasting Stations
Types of establishments included in these codes
Commercial television stations - commercial establishments generating revenue through the sale of advertising time that offer a wide range of television programming, including news, sports, TV shows, movies, and other types of entertainment, for their audiences.
Public television broadcasting stations - non-commercial establishments typically funded by a combination of government funding, grants, and donations that focus on providing educational and cultural programs designed to inform, educate, and entertain viewers.
Community television stations - non-commercial establishments serving a community or local area that provide programming that reflects the interests and needs of community members and often use local volunteers in the production and broadcasting of shows.
Educational television broadcasting - establishments primarily focused on broadcasting educational programs typically used in conjunction with classroom instruction that may also be used for independent learning purposes and for general audience education.
International television broadcasters - establishments primarily engaged in broadcasting television programming to an international audience that often target specific countries or regions with programming that caters to the characteristics of the target audience.
Television broadcasting networks - establishments that distribute television programs to their affiliated television stations, which can be owned and operated by the network or independent television stations owned and operated by other companies or entities.
Specialty television broadcasting stations - establishments operating television stations focused on specific niche markets or specialized programming for viewers interested in specific subject matters, such as sports, music, lifestyle, or children's programs.
Television broadcasting studios - establishments primarily engaged in the production of their own television programs or providing these services, including as live broadcasts, pre-recorded programs, and post-production editing, for other production companies.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Advertising Agencies
Cable TV and Direct Broadcast Satellite Systems
Movie, Film, and Video Production and Distribution
Radio Stations and Broadcasting


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