TV Stations & Television Broadcasting – Industry Analysis, Statistics, Trends, and Forecasts

SIC 4833 | NAICS 515120

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Statements and Financial Ratios

Compensation and Salary Surveys

BV Guides and Databases

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

IBISWorld Research Reports

Television Broadcasting (view report)
Cable Networks (view report)

Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

Market size and major product and service segments
Key industry statistics, trends, and financial ratios
Operating conditions and current performance
Competitive landscape and environment
Major company profiles and market shares
Five-year outlook and growth forecasts

Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Television Bureau of Advertising, Inc.
Resources available from this trade association include:

TV Basics
https://www.tvb.org/
Online quick reference guide provides an overview of the commercial television business, with topics covered including number of TV stations by type (e.g., UHF/VHF, commercial/educational), national television penetration trends, consumer demographics and viewing habits, top age 25-54 syndicated programs, top broadcast sports and TV special trends, and Vidlytics weekly TV performance metrics.

Markets & Stations
https://www.tvb.org/
Free online database provides market, station, and broadcast group profiles, with market profile data including national DMA rank, stations, affiliations, and primary channel websites, summary overview of the local economy, median income and retail sales statistics, population distribution based on age and Hispanic/non-Hispanic ethnic background, and reliance on TV and other media to stay informed.

BIA Advisory Services
Investing in Television® Market Report
http://www.biakelsey.com/

Quarterly report profiles every U.S. television market, with information provided including historic and five-year market revenue projection for each market, nationwide local advertising revenue estimates, estimated advertising revenue for the market as a whole, by ownership group, and individual station, local market demographics, and competitive and performance overview on a station-by-station basis.

The Business Research Company
Television Broadcasting
https://www.thebusinessresearchcompany.com/

Comprehensive report provides an in-depth analysis of the global TV broadcasting market, with data provided in the report including historical and forecast revenue by market segment (e.g., TV stations, TV networks), broadcaster type (e.g., commercial, public), revenue source (e.g., subscription-based advertising-based), region (e.g., North America), and country (e.g., United States, Canada, Mexico).

GIA Research
Television Broadcasting
https://www.strategyr.com/

Comprehensive study provides a detailed analysis of this sector in the U.S. and other countries, with data provided for the U.S. including historical and forecast revenue by segment (e.g., TV stations, TV networks) and market share percentage by company, and leading companies profiled including ABC, BBC, CBS, CNN, ESPN, Fox, ITV, NBCUniversal, Walt Disney, Time Warner, Univision, and Viacom.

Grand View Research
Broadcasting & Cable TV
https://www.grandviewresearch.com/

Market research report provides an in-depth analysis of the broadcasting and cable TV markets on a global and regional basis, with data provided including historical and forecast revenue in U.S. dollars by technology (e.g., cable TV, satellite TV, internet protocol TV, digital terrain TV), revenue channel (e.g., advertising, subscription) and geographic region (e.g., North America, United States, Canada).

BizMiner Market Analysis Reports
TV Broadcasting
https://www.bizminer.com Search for "515120" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Television Broadcasting
https://www.bizminer.com Search for "515120" to see available reports

Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:

Income and expenses in dollars and percentages
Balance sheets in dollars and percentages
Profitability and return on investment ratios
Liquidity and working capital ratios
Asset turnover and efficiency ratios
Capital structure and debt service ratios

Sample reports on a national and metropolitan area level are available free online.

National Association of Broadcasters
Television Financial Report
https://my.nab.org/

NAB financial survey provides a comparative analysis of commercial television station revenues and expenses for ten revenue categories and fifteen expense categories, with comparative financial data broken out into eighty tables by television station affiliation (e.g., ABC, CBS, FOX, NBC, CW, MNTV, and independent), revenue size category, and market size based on designated market area (DMA).

More financial benchmarking data

Compensation and Salary Surveys

National Association of Broadcasters
TV Employee Compensation and Fringe Benefits Report
https://my.nab.org/

TV employee compensation survey provides detailed compensation data for personnel employed by commercial TV broadcasters across the U.S., with survey data broken out by net revenue range and U.S. census region for all participating stations, DMA ranges for ABC, CBS, FOX, and NBC affiliates combined, and all markets for CW and MNT affiliates combined and independent stations combined.

PayScale, Inc.
TV Broadcasting
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
as executive producer, film/TV producer, news producer, associate film/TV producer, video producer, film/video editor, control operator, and broadcast engineer, with employers for which data is provided including NBCUniversal Media, LLC, Fox Broadcasting Company, and Sinclair Broadcast Group, Inc.

More compensation surveys

BV Guides and Databases

BVMarketData

www.bvresources.com

Private company sales transaction data for over 900 industries.

More valuation data