Valuation Resources

TV Stations and Television Broadcasting

SIC 4833  |  NAICS 515120

The following guide to industry research and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.
Industry Analysis, Trends, Statistics, and Forecasts

Television Broadcasting  (view report)
Cable Networks  (view report)
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

The Television Industry: A Market-by-Market Review
Annual research report provides a detailed analysis by designated market area (DMA), with information provided for each DMA including statistical and demographic data, comparison of DMA level data with national averages, historical and projected revenues, and television station and cable systems data.

Television Bureau of Advertising, Inc.
Information resources available from this trade association include:

TV Basics
Online quick reference guide provides an overview of the commercial television business, with topics covered including consumer demographics and viewing habits, top ranked programs, commercial TV stations, advertising revenue sources, consumer targeting, and more.

Markets & Stations
Online database provides market, station, and broadcast group profiles, with market profile data including DMA (designated market area) rank; demographic information; stations, affiliations, and primary channel websites; and a summary overview of the local economy and culture. All information is available free online.

GIA Research
Broadcasting Industry
Comprehensive report provides in-depth analysis of the radio and television broadcasting market in the U.S. and other countries, with topics covered including business sector overview; sources of revenue; service overview; major issues and trends; market penetration and reach; strategic corporate developments; and mergers and acquisitions. Summary description and detailed table of contents are available free online.

TV Stations and Television Broadcasting
In-depth market research reports include information on market size and segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; and more. Summary abstract and table of contents for each report can be viewed free online.

Market Analysis Report

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

Industry Financial Ratios
Television Broadcasting  Search for "515120"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

Television Financial Report
Annual financial survey provides a comparative analysis of television station revenues, expenses, capital expenditures, and staffing levels, with survey data broken out by primary station affiliation (ABC, CBS, FOX, NBC, CW, MNTV, and independent), revenue categories, and market size based on DMA rankings.

Compensation and Salary Surveys

Television Compensation Report
Annual compensation survey provides detailed salary and benefits information for personnel employed by commercial television stations, with salary and benefits information broken out by primary station affiliation (ABC, CBS, FOX, NBC, CW, MNTV, and independent), net revenue range, and census region.

Business Valuation Resources

SNL Financial, LLC
Broadcast Industry Analysis
Subscription research service provides in-depth coverage of the TV broadcast business sector, with studies available from this service including the "TV Station Deals Databook". Summary descriptions of studies and other research available from this service can be viewed free online; free trial is available upon request.

Private company sales transaction data for over 800 industries.

Related Industries:
Advertising Agencies
Cable Television and Direct Broadcast Satellite Systems
Movie, Film, and Video Production and Distribution
Radio Stations and Broadcasting


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