Online quick reference guide provides an overview of the commercial television business, with topics covered including number of TV stations by type (e.g., UHF/VHF, commercial/educational), national television penetration trends, consumer demographics and viewing habits, top age 25-54 syndicated programs, top broadcast sports and TV special trends, and Vidlytics weekly TV performance metrics.
Markets & Stations
Free online database provides market, station, and broadcast group profiles, with market profile data including national DMA rank, stations, affiliations, and primary channel websites, summary overview of the local economy, median income and retail sales statistics, population distribution based on age and Hispanic/non-Hispanic ethnic background, and reliance on TV and other media to stay informed.
Quarterly report profiles every U.S. television market, with information provided including historic and five-year market revenue projection for each market, nationwide local advertising revenue estimates, estimated advertising revenue for the market as a whole, by ownership group, and individual station, local market demographics, and competitive and performance overview on a station-by-station basis.
Comprehensive report provides an in-depth analysis of the global TV broadcasting market, with data provided in the report including historical and forecast revenue by market segment (e.g., TV stations, TV networks), broadcaster type (e.g., commercial, public), revenue source (e.g., subscription-based advertising-based), region (e.g., North America), and country (e.g., United States, Canada, Mexico).
Comprehensive study provides a detailed analysis of this sector in the U.S. and other countries, with data provided for the U.S. including historical and forecast revenue by segment (e.g., TV stations, TV networks) and market share percentage by company, and leading companies profiled including ABC, BBC, CBS, CNN, ESPN, Fox, ITV, NBCUniversal, Walt Disney, Time Warner, Univision, and Viacom.
Market research report provides an in-depth analysis of the broadcasting and cable TV markets on a global and regional basis, with data provided including historical and forecast revenue in U.S. dollars by technology (e.g., cable TV, satellite TV, internet protocol TV, digital terrain TV), revenue channel (e.g., advertising, subscription) and geographic region (e.g., North America, United States, Canada).
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
NAB financial survey provides a comparative analysis of commercial television station revenues and expenses for ten revenue categories and fifteen expense categories, with comparative financial data broken out into eighty tables by television station affiliation (e.g., ABC, CBS, FOX, NBC, CW, MNTV, and independent), revenue size category, and market size based on designated market area (DMA).
TV employee compensation survey provides detailed compensation data for personnel employed by commercial TV broadcasters across the U.S., with survey data broken out by net revenue range and U.S. census region for all participating stations, DMA ranges for ABC, CBS, FOX, and NBC affiliates combined, and all markets for CW and MNT affiliates combined and independent stations combined.
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
as executive producer, film/TV producer, news producer, associate film/TV producer, video producer, film/video editor, control operator, and broadcast engineer, with employers for which data is provided including NBCUniversal Media, LLC, Fox Broadcasting Company, and Sinclair Broadcast Group, Inc.