Radio Stations & Broadcasting – Industry Analysis, Statistics, Trends, and Forecasts

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

• Market size, product segments, and major markets
• Key industry statistics, trends, and financial ratios
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and growth forecasts

Streamline RBR, Inc.
Radio & Television Business Report
https://www.rbr.com/

Online resource provides business news, information, and analysis for the broadcast media industry, with special features including a special print edition published in the spring and fall of each year that takes an in-depth look at the key issues and challenges facing broadcasting companies and features extensive interviews with top newsmakers, Beltway movers and shakers, and financial stakeholders.

BIA Advisory Services
Publications available from this organization include:

Market Assessment and Opportunities for Local Radio
http://www.bia.com/
BIA study provides a comprehensive assessment of the local radio industry, with topics addressed in the report including capital markets views on the industry, station trading activity including prices and values of stations and publicly-traded companies, overall local station advertising growth, advertising trends and buying habits of advertisers, and audience shares and revenue histories for local stations.

Investing in Radio® Market Report
http://www.bia.com/
Quarterly guide profiles each Nielsen Audio-rated market, with information provided including market map and population, metro area rank, estimated historical and projected revenues, demographic and economic overview, demographic breakdown, aggregate summary of stations serving the market by category, and competitive overview on a station-by-station basis. Sample pages are available online.

GIA Research
Radio Broadcasting
https://www.strategyr.com/

Comprehensive study provides a detailed analysis of this sector in the U.S. and other countries, with data provided for the U.S. including historical and forecast revenue by industry segment (e.g., station, network) and market share percentage by company, and leading players profiled including Sirius XM Radio, Inc., Cumulus Media, Townsquare Media, iHeartMedia, and Entercom Communications Corp.

The Business Research Company
Reports available from this organization include:

Radio Broadcasting
https://www.thebusinessresearchcompany.com/
Comprehensive report provides an in-depth analysis of this sector on a global basis, with information provided in the report including market size and forecasts by market segment (e.g., station, network), broadcaster type (e.g., commercial, public), signal type (e.g., AM, FM, satellite, HD), frequency band (e.g., very-low, low, medium), region (e.g., North America), and country (e.g., USA, Canada, Mexico).

Radio Stations
https://www.thebusinessresearchcompany.com/
Market research study provides a detailed analysis of the radio station market on a global basis, with
data provided in the report including market size and forecasts by platform (e.g., broadcast, satellite, online/mobile), revenue source (e.g., advertising, public license fee, subscription), region (e.g., North America, South America, Europe, Asia Pacific, Middle East, Africa), and country (e.g., United States).

BizMiner
Radio Station Market Analysis
https://www.bizminer.com  Search for "51511"

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

Industry Financial Ratios
Radio Stations
https://www.bizminer.com  Search for "51511"

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

IBISWorld
Radio Broadcasting
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses
as a percentage of annual revenue for broadcasting stations, networks, and syndicates that transmit audio programming (e.g., news, weather, music, talk, sports, business, religious, entertainment, and other media content) to the public, subscribers, and affiliates through AM, FM, and satellite channels.

Compensation and Salary Surveys

PayScale, Inc.
Radio Broadcasting
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
as business manager, promotions director, program director, producer, on-air talent, show host, disc jockey, and traffic manager, with employers for which salary or hourly rate data is provided including Sirius XM Radio, Inc., iHeartMedia, Inc., Cumulus Media, Inc., and Entercom Communications Corp.

U.S. Bureau of Labor Statistics
Radio Broadcasting
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for occupational job titles employed by broadcasting stations, networks, and syndicates that transmit audio programming (e.g., news, weather, music, talk, sports, business, religious, entertainment, and other media content) to the public, subscribers, and affiliates through AM, FM, and satellite channels.

Business Valuation Resources

BVMarketData

www.bvresources.com

Private company sales transaction data for over 800 industries.

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