Radio Stations and Broadcasting

SIC 4832 | NAICS 515112

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

• Industry Analysis, Trends, Statistics, and Forecasts
• Financial Statements and Financial Ratios
• Compensation and Salary Surveys
• Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

• Market size, product segments, and major markets
• Key statistics, market trends, and external drivers
• Operating conditions and current performance
• Competitive landscape and environment
• Major company profiles and market shares
• Five-year outlook and revenue forecast

RAB
Quarterly Reports / Revenue Trend Chart
http://www.rab.com/quarter / revenuetrend
Quarterly reports provide spot, digital, off-air, and total industry revenue statistics for the most recent quarter and on a year-to-date basis with comparisons to the same periods in the prior year for year-over-year trending purposes. Revenue trend chart provides the same revenue data on an annual basis for the last five years. Current quarter and annual reports and prior quarter reports are available free online.

Streamline RBR, Inc.
Radio & Television Business Report
http://rbr.com/
Online trade publication provides business news, information, and analysis for these industries, with content sections including sales and marketing, media statistics, intelligence briefs, executive interviews, and deals and transactions. Selected content is available free online.

BIA/Kelsey
Information resources available from this organization include:

Investing in Radio® Market Report
http://www.bia.com/
Quarterly investment reference guide provides a market-by-market analysis for all Arbitron-rated markets, with information provided including market map and population, metro area rank, advertising revenue rank, five-year historical and forecast revenues, demographic and economic review, demographic breakdown, and a summary of the stations located in the market. Sample pages from guide can be viewed online.

Investing in Radio® Ownership Report
http://www.bia.com/
Annual information guide profiles commercial stations by owner for all Arbitron-rated markets, with information provided including Arbitron market and rank, station technical attributes, station acquisition information, programming format, estimated station revenues, estimated owner total revenues, ARB 12+ metro shares, and owner contact information. Sample pages from report can be viewed online.

Euromonitor International
Radio and TV in the US
https://www.euromonitor.com/
Market research report analyzes key trends and future developments for the broadcast industry, with topics covered including industry overview, market trends, competitive environment, business prospects, and five-year revenue forecasts. Sample report and table of contents can be viewed free online.

BizMiner Market Analysis Reports
Radio Stations
https://www.bizminer.com  Search for "515112"

Industry statistics available in this market analysis include total number of companies, total annual market volume and sales trends, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, metropolitan area, county, and zip code level. Sample national and local reports can be downloaded and viewed online.

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Industry Financial Ratios
Radio Stations
https://www.bizminer.com  Search for "515112"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

• Income and expenses in dollars and percentages
• Balance sheets in dollars and percentages
• Profitability and return on investment ratios
• Liquidity and working capital ratios
• Asset turnover and efficiency ratios
• Capital structure and debt service ratios

IBISWorld
Radio Broadcasting
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

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U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Radio Broadcasting
https://www.bls.gov/oes/current/naics5_515110.htm
Occupational employment and wages survey provides hourly and annual wage data for occupations in this broadcasting sector on a national, state, and metro area basis, with statistical measures for national data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

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The Handbook of Advanced Business Valuation
Chapter 21 - Valuing Radio Broadcasting Companies
Robert F. Reilly and Robert P. Schweihs, McGraw-Hill, 1999
https://www.amazon.com/gp/product/0071347690/
Chapter 21 addresses valuation issues, methods, and trends specific to valuing radio broadcasting companies. Chapter contents can be previewed online using Amazon.com's "Look Inside" feature.

The Handbook of Business Valuation
Chapter 26 - Valuing Radio and Cable TV Stations
Thomas L. West and Jeffrey D. Jones, John Wiley & Sons, 1999
https://www.amazon.com/gp/product/0471297879/
Business valuation handbook includes a number of chapters which address valuation issues for specific industries, with Chapter 26 covering radio and cable TV stations. Chapter contents can be viewed online using Amazon.com's "Look Inside" feature.

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data
https://www.bvresources.com/

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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