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Radio Stations & Broadcasting – Industry Analysis, Statistics, Trends, and Forecasts

SIC 4832  |  NAICS 516110

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Radio Broadcasting  (view report)
Internet Radio Broadcasting  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Streamline RBR, Inc.
Radio & Television Business Report

Online resource provides business news, information, and analysis for the broadcast media industry, with special features including a special print edition published in the spring and fall of each year that takes an in-depth look at the key issues and challenges facing broadcasting companies and features extensive interviews with top newsmakers, Beltway movers and shakers, and financial stakeholders.

BIA Advisory Services
Publications available from this organization include:

Market Assessment and Opportunities for Local Radio
BIA study provides a comprehensive assessment of the local radio industry, with topics addressed in the report including capital markets views on the industry, station trading activity including prices and values of stations and publicly-traded companies, overall local station advertising growth, advertising trends and buying habits of advertisers, and audience shares and revenue histories for local stations.

Investing in Radio® Market Report
Quarterly guide profiles each Nielsen Audio-rated market, with information provided including market map and population, metro area rank, estimated historical and projected revenues, demographic and economic overview, demographic breakdown, aggregate summary of stations serving the market by category, and competitive overview on a station-by-station basis. Sample pages are available online.

GIA Research
Radio Broadcasting

Comprehensive study provides a detailed analysis of this sector in the U.S. and other countries, with data provided for the U.S. including historical and forecast revenue by industry segment (e.g., station, network) and market share percentage by company, and leading players profiled including Sirius XM Radio, Inc., Cumulus Media, Townsquare Media, iHeartMedia, and Entercom Communications Corp.

The Business Research Company
Reports available from this organization include:

Radio Broadcasting
Comprehensive report provides an in-depth analysis of this sector on a global basis, with information provided in the report including market size and forecasts by market segment (e.g., station, network), broadcaster type (e.g., commercial, public), signal type (e.g., AM, FM, satellite, HD), frequency band (e.g., very-low, low, medium), region (e.g., North America), and country (e.g., USA, Canada, Mexico).

Radio Stations
Market research study provides a detailed analysis of the radio station market on a global basis, with
data provided in the report including market size and forecasts by platform (e.g., broadcast, satellite, online/mobile), revenue source (e.g., advertising, public license fee, subscription), region (e.g., North America, South America, Europe, Asia Pacific, Middle East, Africa), and country (e.g., United States).

BizMiner Market Analysis Reports
Radio Station  Search for "51511" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Radio Stations  Search for "51511" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Radio Broadcasting
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

PayScale, Inc.
Radio Broadcasting

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such
as business manager, promotions director, program director, producer, on-air talent, show host, disc jockey, and traffic manager, with employers for which salary or hourly rate data is provided including Sirius XM Radio, Inc., iHeartMedia, Inc., Cumulus Media, Inc., and Entercom Communications Corp.

U.S. Bureau of Labor Statistics
Radio Broadcasting

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for occupational job titles employed by broadcasting stations, networks, and syndicates that transmit audio programming (e.g., news, weather, music, talk, sports, business, religious, entertainment, and other media content) to the public, subscribers, and affiliates through AM, FM, and satellite channels.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 4832 - Radio Broadcasting Stations
  NAICS Code 516110 - Radio Broadcasting Stations
Types of establishments included in these codes
AM radio broadcasters - establishments operating radio stations broadcasting programs using AM radio waves that are popular for certain types of programming, especially talk radio shows and sports broadcasting, due to their long-range broadcasting capability.
FM radio broadcasters - establishments operating radio stations broadcasting programs using FM radio waves that offer better-quality sound over a more limited range than AM stations, making them the preferred choice for music and entertainment programming.
Terrestrial digital radio broadcasters - establishments operating radio stations that utilize digital broadcast technology to transmit digital signals over traditional radio frequencies that offer better sound clarity and an ability to provide additional programming options.
Commercial broadcasting radio stations - establishments that generate revenue through advertising and commercial sponsorship that offer a variety of programming, including music, news, and entertainment, aimed at attracting a large audience and advertisers.
Non-commercial public broadcasting radio stations - establishments primarily funded by government organizations, educational institutions, or charitable donations that provide educational, cultural, news, and current affairs programs that serve the public interest.
Community radio stations - establishments generally operated by local volunteer groups or community organizations that serve specific communities or geographic regions and offer diverse programming that reflects the interests and needs of the local community.
Student radio stations - establishments operated by students at colleges, universities, or educational institutions that provide opportunities for them to gain hands-on experience in radio broadcasting while catering to the specific interests of the campus community.
Radio broadcasting studios - establishments that provide facilities and equipment for the production and recording of radio programs, including headphones, microphones, audio recording equipment, soundproof rooms, broadcast consoles, and sound editing tools.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Advertising Agencies
Cable Television and Direct Broadcast Satellite Systems
Music, Record, and Video Stores
TV Stations and Television Broadcasting


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