Valuation Resources

Radio Stations and Broadcasting

SIC 4832  |  NAICS 515112

The following guide to industry research and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Radio Broadcasting  (view report)
Internet Radio Broadcasting  (view report)
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

Quarterly Reports / Revenue Trend Chart / revenuetrend
Quarterly reports provide spot, digital, off-air, and total industry revenue statistics for the most recent quarter and on a year-to-date basis with comparisons to the same periods in the prior year for year-over-year trending purposes. Revenue trend chart provides the same revenue data on an annual basis for the last five years. Current quarter and annual reports and prior quarter reports are available free online.

Streamline RBR, Inc.
Radio & Television Business Report
Online trade publication provides business news, information, and analysis for these industries, with content sections including sales and marketing, media statistics, intelligence briefs, executive interviews, and deals and transactions. Selected content is available free online.

Information resources available from this organization include:

Investing in Radio® Market Report
Quarterly investment reference guide provides a market-by-market analysis for all Arbitron-rated markets, with information provided including market map and population, metro area rank, advertising revenue rank, five-year historical and forecast revenues, demographic and economic review, demographic breakdown, and a summary of the stations located in the market. Sample pages from guide can be viewed online.

Investing in Radio® Ownership Report
Annual information guide profiles commercial stations by owner for all Arbitron-rated markets, with information provided including Arbitron market and rank, station technical attributes, station acquisition information, programming format, estimated station revenues, estimated owner total revenues, ARB 12+ metro shares, and owner contact information. Sample pages from report can be viewed online.

Euromonitor International
Radio and TV in the US
Market research report analyzes key trends and future developments for the broadcast industry, with topics covered including industry overview, market trends, competitive environment, business prospects, and five-year revenue forecasts. Sample report and table of contents can be viewed free online.

BizMiner Market Analysis Reports
Radio Stations  Search for "515112"

Industry statistics available in this market analysis include total number of companies, total annual market volume and sales trends, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, metropolitan area, county, and zip code level. Sample national and local reports can be downloaded and viewed online.

Market Analysis Report

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

Industry Financial Ratios
Radio Stations  Search for "515112"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

Radio Broadcasting
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue by major category (e.g., purchases, wages, depreciation, marketing, rent, utilities, other costs, and earnings before interest and taxes) for the most recent year and line graphs indicating trends for each category over the past five years. Sample report can be viewed free online.

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Radio Broadcasting
Occupational employment and wages survey provides hourly and annual wage data for occupations in this broadcasting sector on a national, state, and metro area basis, with statistical measures for national data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

Business Valuation Resources

The Handbook of Advanced Business Valuation
Chapter 21 - Valuing Radio Broadcasting Companies
Robert F. Reilly and Robert P. Schweihs, McGraw-Hill, 1999
Chapter 21 addresses valuation issues, methods, and trends specific to valuing radio broadcasting companies. Chapter contents can be previewed online using's "Look Inside" feature.

The Handbook of Business Valuation
Chapter 26 - Valuing Radio and Cable TV Stations
Thomas L. West and Jeffrey D. Jones, John Wiley & Sons, 1999
Business valuation handbook includes a number of chapters which address valuation issues for specific industries, with Chapter 26 covering radio and cable TV stations. Chapter contents can be viewed online using's "Look Inside" feature.

Private company sales transaction data for over 800 industries.

Related Industries:
Advertising Agencies
Cable Television and Direct Broadcast Satellite Systems
Music, Record, and Video Stores
TV Stations and Television Broadcasting


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