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Tour Operators – Industry Analysis, Statistics, Trends, and Forecasts

SIC 4725  |  NAICS 561520

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Tour Operators  (view report)
Travel Agencies  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Courier Magazine

Monthly trade association publication features news and information for tour operators and suppliers and destination marketing organizations, with topics addressed in this publication including business trends, travel destinations, product development insights, case studies, legislative issues, and NTA news, activities, and events. Current and prior digital editions of the magazine are available online.

Publications available from this trade association include:

Packaged Travel Index
Semiannual survey conducted by Research Now monitors the current and future traveling plans of U.S. residents with a passport and planning to take a trip or vacation in the next twelve months, with topics addressed in the survey including outlook for future traveling plans, participant attitudes and preferences, destinations and number of trips planned, and top reasons for traveling internationally.

Member Survey
Annual survey of active tour operator members provides insights on current trends and expectations for the year ahead, with topics covered in the survey including sales and passenger trends, staffing levels, travel agents as a source of business, key factors in consumer travel purchasing decisions, emerging destinations, and the growing importance of social media channels in marketing efforts.

Economic Impact Study
Biennial study of active tour operator members conducted by PwC measures the economic impact of this group in terms of sales and employment, with topics covered in the study including sales and employment trends and expectations for the year ahead, customer demographics and preferences, top destinations for travelers, and growing demand for experiential and culturally immersive tours.

PhoCusWright, Inc.
U.S. Online Travel Overview Report

Packaged travel section of this comprehensive annual study addresses key aspects of this segment of the U.S. travel market, with topics covered in this section including key findings, market overview and sizing, travel agent distribution, and online travel agents (OTAs) versus tour operator websites. Summary description, survey methodology, and detailed table of contents are available free online.

BizMiner Market Analysis Reports
Tour Operators  Search for "561520" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Tour Operators  Search for "561520" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

IBISWorld Research Reports
Tour Operators
(see links for individual reports)

Financial information section of this profile provides an analysis of industry income and expenses as a percentage of revenue for companies that are engaged in assembling and arranging package and custom tours for groups and individuals, with amenities offered typically including guides, lodging, meals, sightseeing expeditions, attraction and event tickets, and requisite transportation services.

RMA Annual Statement Studies
Tour Operators

Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms that arrange, assemble, market, and conduct packaged and customized tours for groups and individuals, with tour packages often including lodging accommodations, meals, sightseeing trips, tickets to events and attractions, and requisite air, ground, or water transportation.

Compensation and Salary Surveys

PayScale, Inc.
Compensation resources available from this organization include:

Tour Operator
Free online service provides salary and hourly wage rate data for job positions in this service sector such as operations manager, marketing manager, sales and marketing coordinator, and tour guide, with employers for which salary or wage data is provided including Abercrombie & Kent USA, LLC, Collette Travel Service, Inc., Explorica, Inc., Gate 1 Travel, Ltd., and The Mark Travel Corporation.

Adventure Travel Tours
Free online service provides salary and hourly wage rate data for job positions in this service sector such as marketing  director, product development coordinator, sales consultant, and tour guide, with employers for which salary or hourly wage data is provided including Grand Circle Corporation, TCS Expeditions, EF Education First, Wordstrides International, LLC, and Worldventures Holdings, LLC.

BV Guides and Databases

Private company sales transaction data for over 900 industries.

Related Industries:
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
Travel Agents and Agencies


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