Tour Operators – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size, product segments, and major markets
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
NTA
Courier Magazine
http://www.ntaonline.com/
Monthly trade association publication features news and information for tour operators and suppliers and destination marketing organizations, with topics addressed in this publication including business trends, travel destinations, product development insights, case studies, legislative issues, and NTA news, activities, and events. Current and prior digital editions of the magazine are available online.
USTOA
Publications available from this trade association include:
Packaged Travel Index
http://www.ustoa.com/
Semiannual survey conducted by Research Now monitors the current and future traveling plans of
U.S. residents with a passport and planning to take a trip or vacation in the next
twelve months, with topics addressed in the survey including outlook for future traveling plans, participant
attitudes and preferences, destinations and number of trips planned, and top reasons for traveling internationally.
Member Survey
http://www.ustoa.com/
Annual survey of active tour operator members provides insights on current trends and expectations for the
year ahead, with topics covered in the survey including sales and passenger trends, staffing levels, travel
agents as a source of business, key factors in consumer travel purchasing decisions, emerging destinations,
and the growing importance of social media channels in marketing efforts.
Economic Impact Study
http://www.ustoa.com/
Biennial study of active tour operator members conducted by PwC measures the economic impact
of this group in terms of sales and employment, with topics covered in the study
including sales and employment trends and expectations for the year ahead, customer demographics and preferences,
top destinations for travelers, and growing demand for experiential and culturally
immersive tours.
PhoCusWright, Inc.
U.S. Online Travel Overview Report
http://www.phocuswright.com/
Packaged travel section of this comprehensive annual study addresses key aspects of this segment of the U.S. travel market, with topics covered in this section including key findings, market overview and sizing, travel agent distribution, and online travel agents (OTAs) versus tour operator websites. Summary description, survey methodology, and detailed table of contents are available free online.
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Tour Operators
https://www.bizminer.com Search for "561520"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Tour Operators
(see links for individual reports)
Financial information section of this profile provides an analysis of industry income and expenses as a percentage of revenue for companies that are engaged in assembling and arranging package and custom tours for groups and individuals, with amenities offered typically including guides, lodging, meals, sightseeing expeditions, attraction and event tickets, and requisite transportation services.
RMA Annual Statement Studies
Tour Operators
https://www.rmahq.org/
Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms that arrange, assemble, market, and conduct packaged and customized tours for groups and individuals, with tour packages often including lodging accommodations, meals, sightseeing trips, tickets to events and attractions, and requisite air, ground, or water transportation.
Compensation and Salary Surveys
PayScale, Inc.
Compensation resources available from this organization include:
Tour Operator
https://www.payscale.com/
Free online service provides salary and hourly wage rate data for job positions in this service sector such
as operations manager, marketing manager, sales and marketing coordinator, and tour guide, with employers
for which salary or wage data is provided including Abercrombie & Kent USA, LLC, Collette Travel Service,
Inc., Explorica, Inc., Gate 1 Travel, Ltd., and The Mark Travel Corporation.
Adventure Travel Tours
https://www.payscale.com/
Free online service provides salary and hourly wage rate data for job positions in this service sector such
as marketing director, product development coordinator, sales consultant, and tour guide, with employers
for which salary or hourly wage data is provided including Grand Circle Corporation, TCS Expeditions, EF
Education First, Wordstrides International, LLC, and Worldventures Holdings, LLC.
Business Valuation Resources
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
Travel Agents and Agencies
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