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Tour Operators – Industry Research, Analysis, Statistics, and Forecasts

SIC 4725  |  NAICS 561520

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Tour Operators  (view report)
Travel Agencies  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Courier Magazine

Monthly trade publication provides news and information for industry professionals, travel agents, and destination marketing organizations, with topics addressed in the magazine including business trends, travel destinations, product development insights, case studies, legislative issues, and NTA news, activities, and events. Current and prior digital editions of the magazine are available online.

Publications available from this trade association include:

Packaged Travel Index
Semiannual survey conducted by Research Now monitors the current and future traveling plans of U.S. residents with a passport and planning to take a trip or vacation in the next twelve months, with topics addressed in the survey including outlook for future traveling plans, participant attitudes and preferences, destinations and number of trips planned, and top reasons for traveling internationally.

Member Survey
Annual survey of active tour operator members provides insights on current trends and expectations for the year ahead, with topics covered in the survey including sales and passenger trends, staffing levels, travel agents as a source of business, key factors in consumer travel purchasing decisions, emerging destinations, and the growing importance of social media channels in marketing efforts.

Economic Impact Study
Biennial study of active tour operator members conducted by PwC measures the economic impact of this group in terms of sales and employment, with topics covered in the study including sales and employment trends and expectations for the year ahead, customer demographics and preferences, top destinations for travelers, and growing demand for experiential and culturally immersive tours.

PhoCusWright, Inc.
U.S. Online Travel Overview Report

Packaged travel section of this comprehensive annual study addresses key aspects of this segment of the U.S. travel market, with topics covered in this section including key findings, market overview and sizing, travel agent distribution, and online travel agents (OTAs) versus tour operator websites. Summary description, survey methodology, and detailed table of contents are available free online.

BizMiner Market Analysis Reports
Tour Operators  Search for "561520" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Tour Operators  Search for "561520" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Tour Operators
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

RMA Annual Statement Studies
Tour Operators

Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms that arrange, assemble, market, and conduct packaged and customized tours for groups and individuals, with tour packages often including lodging accommodations, meals, sightseeing trips, tickets to events and attractions, and requisite air, ground, or water transportation.

More financial benchmarking data »

Compensation and Salary Surveys

PayScale, Inc.
Compensation resources available from this organization include:

Tour Operator
Free online service provides salary and hourly wage rate data for job positions in this service sector such as operations manager, marketing manager, sales and marketing coordinator, and tour guide, with employers for which salary or wage data is provided including Abercrombie & Kent USA, LLC, Collette Travel Service, Inc., Explorica, Inc., Gate 1 Travel, Ltd., and The Mark Travel Corporation.

Adventure Travel Tours
Free online service provides salary and hourly wage rate data for job positions in this service sector such as marketing  director, product development coordinator, sales consultant, and tour guide, with employers for which salary or hourly wage data is provided including Grand Circle Corporation, TCS Expeditions, EF Education First, Wordstrides International, LLC, and Worldventures Holdings, LLC.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 4725 - Tour Operators
  NAICS Code 561520 - Tour Operators
Types of establishments included in these codes
Inbound tour operators - establishments focused on organizing and managing tours for international travelers visiting specific destinations that work closely with local firms to create tours that showcase the highlights and cultural experiences of the destination.
Outbound tour operators - establishments specializing in organizing and selling tours for residents or travelers from a specific country to international destinations in which they have established business relationships with local operators and service providers.
Domestic tour operators - establishments primarily focused on organizing and managing tours for domestic travelers within their own country that typically offer a variety of tour packages, from day trips to multi-day excursions, tailored to specific client interests.
Receptive tour operators - establishments that provide destination-specific services and support to inbound travelers under agreements with other tour companies that require them to arrange and coordinate all aspects of the travel experience for a destination.
Ground tour operators - establishments that specialize in arranging and managing tours for inbound or outbound operators, with services provided including itinerary planning, arranging transportation and accommodations, and organizing tours and activities.
Specialty tour operators - establishments that organize and manage tours that focus on unique themes or activities, such as adventure travel, eco-tourism, cultural immersion, culinary experiences, wineries and vineyards, wildlife safaris, and photography tours.
Destination management companies - establishments providing comprehensive services to individuals or groups seeking to visit a specific destination, offering services such as transportation, accommodation, event planning, guided tours, and logistical support.
Tour package wholesalers - establishments that assemble tour packages by purchasing travel services, including transportation, accommodation, meals, and activities, in bulk from multiple suppliers and sell these packages to travel agencies at discount rates.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
Travel Agents and Agencies


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