Tour Operators – Industry Research, Analysis, Statistics, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Monthly trade publication provides news and information for industry professionals, travel agents, and destination marketing organizations, with topics addressed in the magazine including business trends, travel destinations, product development insights, case studies, legislative issues, and NTA news, activities, and events. Current and prior digital editions of the magazine are available online.
Publications available from this trade association include:
Packaged Travel Index
Semiannual survey conducted by Research Now monitors the current and future traveling plans of U.S. residents with a passport and planning to take a trip or vacation in the next twelve months, with topics addressed in the survey including outlook for future traveling plans, participant attitudes and preferences, destinations and number of trips planned, and top reasons for traveling internationally.
Annual survey of active tour operator members provides insights on current trends and expectations for the year ahead, with topics covered in the survey including sales and passenger trends, staffing levels, travel agents as a source of business, key factors in consumer travel purchasing decisions, emerging destinations, and the growing importance of social media channels in marketing efforts.
Economic Impact Study
Biennial study of active tour operator members conducted by PwC measures the economic impact of this group in terms of sales and employment, with topics covered in the study including sales and employment trends and expectations for the year ahead, customer demographics and preferences, top destinations for travelers, and growing demand for experiential and culturally immersive tours.
U.S. Online Travel Overview Report
Packaged travel section of this comprehensive annual study addresses key aspects of this segment of the U.S. travel market, with topics covered in this section including key findings, market overview and sizing, travel agent distribution, and online travel agents (OTAs) versus tour operator websites. Summary description, survey methodology, and detailed table of contents are available free online.
BizMiner Market Analysis Reports
https://www.bizminer.com Search for "561520" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.
RMA Annual Statement Studies
Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms that arrange, assemble, market, and conduct packaged and customized tours for groups and individuals, with tour packages often including lodging accommodations, meals, sightseeing trips, tickets to events and attractions, and requisite air, ground, or water transportation.
Compensation resources available from this organization include:
Free online service provides salary and hourly wage rate data for job positions in this service sector such as operations manager, marketing manager, sales and marketing coordinator, and tour guide, with employers for which salary or wage data is provided including Abercrombie & Kent USA, LLC, Collette Travel Service, Inc., Explorica, Inc., Gate 1 Travel, Ltd., and The Mark Travel Corporation.
Adventure Travel Tours
Free online service provides salary and hourly wage rate data for job positions in this service sector such as marketing director, product development coordinator, sales consultant, and tour guide, with employers for which salary or hourly wage data is provided including Grand Circle Corporation, TCS Expeditions, EF Education First, Wordstrides International, LLC, and Worldventures Holdings, LLC.
Private Company Sales Transaction Databases
Types of establishments included in these codes
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
Travel Agents and Agencies
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