SIC 4725 | NAICS 561520
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Monthly trade association publication features news and information for tour operators and suppliers and destination marketing organizations, with topics addressed in this publication including business trends, travel destinations, product development insights, case studies, legislative issues, and NTA news, activities, and events. Current and prior digital editions of the magazine are available online.
Packaged Travel Index
http://www.ustoa.com/
Semiannual survey conducted by Research Now monitors the current and future traveling plans of
U.S. residents with a passport and planning to take a trip
or vacation in the next twelve months, with topics addressed in the survey including outlook for future
traveling plans, participant attitudes and preferences, destinations and number of trips planned, and
top reasons for traveling internationally.
Member Survey
http://www.ustoa.com/
Annual survey of active tour operator members provides insights on current trends and expectations for
the year ahead, with topics covered in the survey including sales and passenger trends, staffing levels,
travel agents as a source of business, key factors in consumer travel purchasing decisions, emerging
destinations, and the growing importance of social media channels in marketing efforts.
Economic Impact Study
http://www.ustoa.com/
Biennial study of active tour operator members conducted by PwC measures the economic impact
of this group in terms of sales and employment, with topics
covered in the study including sales and employment trends and expectations for the year ahead, customer
demographics and preferences, top destinations for travelers,
and growing demand for experiential and culturally immersive tours.
Packaged travel section of this comprehensive annual study addresses key aspects of this segment of the U.S. travel market, with topics covered in this section including key findings, market overview and sizing, travel agent distribution, and online travel agents (OTAs) versus tour operator websites. Summary description, survey methodology, and detailed table of contents are available free online.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Financial information section of this profile provides an analysis of industry income and expenses as a percentage of revenue for companies that are engaged in assembling and arranging package and custom tours for groups and individuals, with amenities offered typically including guides, lodging, meals, sightseeing expeditions, attraction and event tickets, and requisite transportation services.
Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms that arrange, assemble, market, and conduct packaged and customized tours for groups and individuals, with tour packages often including lodging accommodations, meals, sightseeing trips, tickets to events and attractions, and requisite air, ground, or water transportation.
Tour Operator
https://www.payscale.com/
Free online service provides salary and hourly wage rate data for job positions in this service sector
such as operations manager, marketing manager, sales and marketing coordinator, and tour guide, with
employers for which salary or wage data is provided including Abercrombie & Kent USA, LLC, Collette
Travel Service, Inc., Explorica, Inc., Gate 1 Travel, Ltd., and The Mark Travel Corporation.
Adventure Travel Tours
https://www.payscale.com/
Free online service provides salary and hourly wage rate data for job positions in this service sector
such as marketing director, product development coordinator, sales consultant, and tour guide,
with employers for which salary or hourly wage data is provided including Grand Circle Corporation,
TCS Expeditions, EF Education First, Wordstrides International, LLC, and Worldventures Holdings, LLC.
Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.