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Travel Agents & Agencies – Industry Analysis, Statistics, Trends, and Forecasts

SIC 4724  |  NAICS 561510

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Travel Agencies  (view report)
Cruise & Travel Agency Franchises  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Travel Weekly Magazine
Industry Survey

Annual subscriber survey examines trends in agency operations, with topics covered in the survey including sales trends, portion of home-based operations, average home-based revenue, sales by market segment, services fees and commissions, factors impacting agency operations, marketing approaches used to attract and keep clients, and importance of social media in marketing services.

Independent Agents Report

Biennial survey of NACTA members jointly published by the ASTA and NACTA profiles the primarily home-based independent agent community, with topics covered in the survey including participant demographics and characteristics, sales and revenue information, commission structure, trends in operations, host agency and franchise relationships, and Global Distribution System (GDS) usage.

Publications available from this trade association include:

Travel Trends Index
Current and leading indexes measure the direction and pace of travel volume to and within the U.S. on a monthly basis, with index values provided for the market in aggregate and for the international, domestic, business, and leisure market segments for the last three months and six months and for the next three months and six months in comparison to the same time periods in the prior year.

U.S. Travel Outlook
Monthly newsletter provides information on overall industry trends, the current state of the economy, and trends and forecasts for specific markets (e.g., leisure, business, and international) and service segments (e.g., air transportation, lodging, and road and rail transportation). Summary and full text versions of the current newsletter are available online, with prior issues available to members only.

U.S. Travel Forecast
Semiannual forecasts provide information on the economy, total travel expenditures (U.S. residents, international visitors), international visitors (total international visitors to the U.S., overseas arrivals to the U.S.), and total domestic person-trips (business, leisure) for the last five years and prospectively on a forecast basis for the next five years. Summary of the current forecast is available free online.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Travel Agencies  Search for "561510"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Financial Benchmarking Report

Annual financial benchmarking survey provides information on agency sales, net revenue, operating expenses, and profits, with survey data broken out by type of agency (e.g., independent agent, retail leisure, and corporate), company size based on annual revenue, and sales by service segment (e.g., ARC air-corporate, ARC air-leisure, cruise, tour and package, hotel, car rental, rail, and insurance).

Compensation and Salary Surveys

Labor and Compensation Report

Annual ASTA study provides compensation and benefits data for agency personnel, with salary data broken out by experience level and management and sales responsibility, business type and number
of employees (e.g., home based, independent agent, single location, and multiple locations with one employee or multiple employees), company size based on annual revenue, and geographic region.

U.S. Bureau of Labor Statistics
Travel Arrangement and Reservation Services

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that act as agents in selling, booking and arranging air and ground transportation, lodging accommodations, cruises, tours, event tickets, vacation packages, and other travel-related services for the general public and commercial clients.

PayScale, Inc.
Travel Agencies

Free online service provides median salary, bonus, and hourly wage data for selected job positions in this sector such as agency manager, counselor, consultant, agent, administrative assistant, and customer service representative, with employers for which compensation data is provided including Expedia, Inc., Carlson Wagonlit, BCD Travels, Protravel International, and Orbitz Worldwide, Inc.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

Related Industries:
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
Tour Operators


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