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Travel Agents & Agencies – Industry Research, Analysis, Statistics, and Forecasts

SIC 4724  |  NAICS 561510

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Travel Agencies  (view report)
Tour Operators  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Travel Weekly Magazine
Industry Survey

Annual subscriber survey examines trends in agency operations, with topics covered in the survey including sales trends, portion of home-based operations, average home-based revenue, sales by market segment, services fees and commissions, factors impacting agency operations, marketing approaches used to attract and keep clients, and importance of social media in marketing services.

Independent Agents Report

Biennial survey of NACTA members jointly published by the ASTA and NACTA profiles the primarily home-based independent agent community, with topics covered in the survey including participant demographics and characteristics, sales and revenue information, commission structure, trends in operations, host agency and franchise relationships, and Global Distribution System (GDS) usage.

Publications available from this trade association include:

Travel Trends Index
Current and leading indexes measure the direction and pace of travel volume to and within the U.S. on a monthly basis, with index values provided for the market in aggregate and for the international, domestic, business, and leisure market segments for the last three months and six months and for the next three months and six months in comparison to the same time periods in the prior year.

U.S. Travel Outlook
Monthly newsletter provides information on overall industry trends, the current state of the economy, and trends and forecasts for specific markets (e.g., leisure, business, and international) and service segments (e.g., air transportation, lodging, and road and rail transportation). Summary and full text versions of the current newsletter are available online, with prior issues available to members only.

U.S. Travel Forecast
Semiannual forecasts provide information on the economy, total travel expenditures (U.S. residents, international visitors), international visitors (total international visitors to the U.S., overseas arrivals to the U.S.), and total domestic person-trips (business, leisure) for the last five years and prospectively on a forecast basis for the next five years. Summary of the current forecast is available free online.

BizMiner Market Analysis Reports
Travel Agencies  Search for "561510" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Travel Agencies  Search for "561510" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Travel Agencies
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

Financial Benchmarking Report

Annual financial benchmarking survey provides information on agency sales, net revenue, operating expenses, and profits, with survey data broken out by type of agency (e.g., independent agent, retail leisure, and corporate), company size based on annual revenue, and sales by service segment (e.g., ARC air-corporate, ARC air-leisure, cruise, tour and package, hotel, car rental, rail, and insurance).

More financial benchmarking data »

Compensation and Salary Surveys

Labor and Compensation Report

Annual ASTA study provides compensation and benefits data for agency personnel, with salary data broken out by experience level and management and sales responsibility, business type and number
of employees (e.g., home based, independent agent, single location, and multiple locations with one employee or multiple employees), company size based on annual revenue, and geographic region.

U.S. Bureau of Labor Statistics
Travel Arrangement and Reservation Services

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that act as agents in selling, booking and arranging air and ground transportation, lodging accommodations, cruises, tours, event tickets, vacation packages, and other travel-related services for the general public and commercial clients.

PayScale, Inc.
Travel Agencies

Free online service provides median salary, bonus, and hourly wage data for selected job positions in this sector such as agency manager, counselor, consultant, agent, administrative assistant, and customer service representative, with employers for which compensation data is provided including Expedia, Inc., Carlson Wagonlit, BCD Travels, Protravel International, and Orbitz Worldwide, Inc.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 4724 - Travel Agencies
  NAICS Code 561510 - Travel Agencies
Types of establishments included in these codes
Retail travel agencies - establishments that serve as intermediaries between their clients and providers of travel services that assist clients in planning and arranging aspects of their travel, such as transportation, accommodation, tours, and other related services.
Online travel agencies - establishments providing digital platforms that enable customers to search and compare prices and options available from various providers at the same time while allowing them to make their travel arrangements at their own convenience.
Corporate travel management companies - establishments specializing in travel services for businesses and other organizations, including managing arrangements, negotiating with suppliers, monitoring costs, and ensuring cost-effective and efficient solutions.
Incentive travel services - establishments engaged in creating customized packages and itineraries designed to motivate and reward individuals or groups that often go beyond typical leisure travel, endeavoring to provide exceptional and exclusive experiences.
Destination management companies - establishments providing comprehensive services to individuals or groups seeking to visit a specific destination, offering services such as transportation, accommodation, event planning, guided tours, and logistical support.
Travel wholesalers - establishments that acquire large quantities of travel-related services from airlines, hotels, car rental companies, and other suppliers at discounted rates and sell them to travel agencies, online services, tour operators, and other intermediaries.
Luxury travel advisors - establishments specializing in the creation of high-end, luxurious experiences that cater to the needs and desires of affluent travelers, who expect a high level of comfort, attention to detail, exclusive arrangements, and personalized service.
Cruise agencies - establishments primarily engaged in arranging and offering cruise ship vacations that work with the various cruise lines to provide a wide selection of vacation options, including river cruises, ocean cruises, luxury cruises, and expedition cruises.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
Tour Operators


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