Travel Agents & Agencies – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
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Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Travel Weekly Magazine
Annual subscriber survey examines trends in agency operations, with topics covered in the survey including sales trends, portion of home-based operations, average home-based revenue, sales by market segment, services fees and commissions, factors impacting agency operations, marketing approaches used to attract and keep clients, and importance of social media in marketing services.
ASTA | NACTA
Independent Agents Report
Biennial survey of NACTA members jointly published by the ASTA and NACTA profiles the primarily home-based independent agent community, with topics covered in the survey including participant demographics and characteristics, sales and revenue information, commission structure, trends in operations, host agency and franchise relationships, and Global Distribution System (GDS) usage.
Publications available from this trade association include:
Travel Trends Index
Current and leading indexes measure the direction and pace of travel volume to and within the U.S. on a monthly basis, with index values provided for the market in aggregate and for the international, domestic, business, and leisure market segments for the last three months and six months and for the next three months and six months in comparison to the same time periods in the prior year.
U.S. Travel Outlook
Monthly newsletter provides information on overall industry trends, the current state of the economy, and trends and forecasts for specific markets (e.g., leisure, business, and international) and service segments (e.g., air transportation, lodging, and road and rail transportation). Summary and full text versions of the current newsletter are available online, with prior issues available to members only.
U.S. Travel Forecast
Semiannual forecasts provide information on the economy, total travel expenditures (U.S. residents, international visitors), international visitors (total international visitors to the U.S., overseas arrivals to the U.S.), and total domestic person-trips (business, leisure) for the last five years and prospectively on a forecast basis for the next five years. Summary of the current forecast is available free online.
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
https://www.bizminer.com Search for "561510"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Financial Benchmarking Report
Annual financial benchmarking survey provides information on agency sales, net revenue, operating expenses, and profits, with survey data broken out by type of agency (e.g., independent agent, retail leisure, and corporate), company size based on annual revenue, and sales by service segment (e.g., ARC air-corporate, ARC air-leisure, cruise, tour and package, hotel, car rental, rail, and insurance).
Compensation and Salary Surveys
Labor and Compensation Report
Annual ASTA study provides compensation and benefits data for agency personnel, with salary data broken
out by experience level and management and sales responsibility, business type and number
of employees (e.g., home based, independent agent, single location, and multiple locations with one employee or multiple employees), company size based on annual revenue, and geographic region.
U.S. Bureau of Labor Statistics
Travel Arrangement and Reservation Services
Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that act as agents in selling, booking and arranging air and ground transportation, lodging accommodations, cruises, tours, event tickets, vacation packages, and other travel-related services for the general public and commercial clients.
Free online service provides median salary, bonus, and hourly wage data for selected job positions in this sector such as agency manager, counselor, consultant, agent, administrative assistant, and customer service representative, with employers for which compensation data is provided including Expedia, Inc., Carlson Wagonlit, BCD Travels, Protravel International, and Orbitz Worldwide, Inc.
Business Valuation Resources
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
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