Travel Agents & Agencies – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Travel Weekly Magazine
Industry Survey
https://www.travelweekly.com/
Annual subscriber survey examines trends in agency operations, with topics covered in the survey including sales trends, portion of home-based operations, average home-based revenue, sales by market segment, services fees and commissions, factors impacting agency operations, marketing approaches used to attract and keep clients, and importance of social media in marketing services.
ASTA | NACTA
Independent Agents Report
https://www.asta.org/
Biennial survey of NACTA members jointly published by the ASTA and NACTA profiles the primarily home-based independent agent community, with topics covered in the survey including participant demographics and characteristics, sales and revenue information, commission structure, trends in operations, host agency and franchise relationships, and Global Distribution System (GDS) usage.
TIAA
Publications available from this trade association include:
Travel Trends Index
https://www.ustravel.org/
Current and leading indexes measure the direction and pace of travel volume to and within the U.S.
on a monthly basis, with index values provided for the market in aggregate and for
the international, domestic, business, and leisure market segments for the last three months and six months
and for the next three months and six months in comparison to the same time periods
in the prior year.
U.S. Travel Outlook
https://www.ustravel.org/
Monthly newsletter provides information on overall industry trends, the current state of the economy,
and trends and forecasts for specific markets (e.g., leisure, business, and international)
and service segments (e.g., air transportation, lodging, and road and rail transportation). Summary and
full text versions of the current newsletter are available online, with prior issues available to members
only.
U.S. Travel Forecast
https://www.ustravel.org/
Semiannual forecasts provide information on the economy, total travel expenditures (U.S. residents, international
visitors), international visitors (total international visitors to the U.S., overseas arrivals to
the U.S.), and total domestic person-trips (business, leisure) for the last five
years and prospectively on a forecast basis for the next five years. Summary of
the current forecast is available free online.
BizMiner Market Analysis Reports
Travel Agencies
https://www.bizminer.com Search for "561510" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
Financial Statements and Financial Ratios
BizMiner Industry Financial Ratios
Travel Agencies
https://www.bizminer.com Search for "561510" to see available reports
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld Research Reports
Industry Financial Ratios
(see links for individual reports)
Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.
ASTA
Financial Benchmarking Report
https://www.asta.org/
Annual financial benchmarking survey provides information on agency sales, net revenue, operating expenses, and profits, with survey data broken out by type of agency (e.g., independent agent, retail leisure, and corporate), company size based on annual revenue, and sales by service segment (e.g., ARC air-corporate, ARC air-leisure, cruise, tour and package, hotel, car rental, rail, and insurance).
Compensation and Salary Surveys
ASTA
Labor and Compensation Report
https://www.asta.org/
Annual ASTA study provides compensation and benefits data for agency personnel, with salary data broken
out by experience level and management and sales responsibility, business type and number
of employees (e.g., home based, independent agent, single location, and multiple locations with one employee
or multiple employees), company size based on annual revenue, and geographic region.
U.S. Bureau of Labor Statistics
Travel Arrangement and Reservation Services
https://www.bls.gov/oes/
Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that act as agents in selling, booking and arranging air and ground transportation, lodging accommodations, cruises, tours, event tickets, vacation packages, and other travel-related services for the general public and commercial clients.
PayScale, Inc.
Travel Agencies
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage data for selected job positions in this sector such as agency manager, counselor, consultant, agent, administrative assistant, and customer service representative, with employers for which compensation data is provided including Expedia, Inc., Carlson Wagonlit, BCD Travels, Protravel International, and Orbitz Worldwide, Inc.
BV Guides and Databases
Airlines and Air Transportation
Bed and Breakfast Inns
Hotels and Motels
Tour Operators
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