Valuation Resources

Charter and Tour Bus Services

SIC 4142 & 4119 | NAICS 485510 & 487110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Scheduled & Charter Bus Services  (view report)
Sightseeing Transportation  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Luxury Coach & Transportation
LCT Magazine

Monthly publication provides news and information for the chauffeured limousine and charter and tour bus industries, with special features including the annual "Fact Book" published in the June issue that provides a statistical overview of the charter, tour, and motorcoach industry based on operator survey responses and other industry data sources. Digital editions of the publication are available free online.

Bobit Business Media
Metro Magazine

Monthly trade magazine features news and information for the transit rail, transit bus, and motorcoach industries, with special features including the top 50 motorcoach operator listing and survey published in the January issue which ranks the top motorcoach companies by fleet size and also provides break downs by type of vehicle and vehicle length. Digital editions of the magazine are available free online.

American Bus Association
Information resources available from this trade association include:

Destinations Magazine
Bimonthly trade magazine features news and information for the motorcoach and group tour operator industries, with topics covered in each issue including North America's best group travel destinations, state-by-state itineraries, planning calendars, marketing and strategic insights, and association news and events. Magazine is available in print and digital formats, with digital edition available free online.

Facts and Stats
Facts and statistics section provides a snapshot overview of the North American motorcoach industry, with information provided including number of companies and motorcoaches in the U.S. and Canada, types of services provided (e.g., tour, shuttle, sightseeing, scheduled, special operations, commuter), passenger trips and miles in total and by company fleet size, and full-time and part-time employment.

Motorcoach Census
Annual study provides a detailed analysis of the motorcoach industry, with information provided in the study including number of carriers and coaches by fleet size, passenger trips and miles by fleet size, types of services provided, vehicle mileage and fuel consumption by fleet size, and total employment and average employment per carrier and coach by fleet size. Current census is available free online.

Economic Impact
Economic impact analysis measures the economic activity generated by motorcoach companies and their passengers on a national, state, and congressional district level, with data provided in the study including number of jobs and total wages generated by group tour and charter operators and related spending at hotels, eating and drinking places, retailers, and entertainment and amusement venues.

Quarterly Sales Data
Quarterly report provides detailed data on sales of new and used motorcoaches by vehicle body type (e.g., semi/full monocoque, unibody chassis construction; body on chassis, body on frame, or ladder type construction), vehicle length (e.g., 30 - 40 feet, 40 - 45 feet, over 45 feet), customer sector (e.g., private, public), and geographic vehicle source and end market (e.g., United States, Canada, other).

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Financial Statements and Financial Ratios

Industry Financial Ratios
Charter Bus Services / Tour Buses  Search for "485510" and "487110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Scheduled & Charter Bus Services
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for firms that provide intercity, rural, and other long-distance passenger transportation services over regular routes and schedules and/or charter transportation services on an as-needed contract basis for private groups and organizations. Sample report is available online.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Charter Bus Industry / Scenic and Sightseeing Land Transportation / tour

Annual employment and wage surveys provide hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by firms which provide these transportation services, with job occupations covered in these surveys including charter bus and tour bus drivers, tour guides and escorts, and bus mechanics and diesel engine specialists. All information is available free online.

PayScale, Inc.
Charter Bus Transportation

Free online service provides median salary, bonus, and hourly wage rate data for job positions in this transportation sector such as director of operations, operations manager, coach operator, bus driver, diesel shop foreman, diesel mechanic, and administrative assistant, with employers for which salary or wage data is provided including Coach USA, LLC and Reston Limousine and Travel Service, Inc.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Bus Transportation Services
Limousine Services
Tour Operators
Travel Agencies


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