Sign Manufacturers – Industry Analysis, Statistics, Trends, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
NBM, Inc.
Sign & Digital Graphics
https://sdgmag.com / archives
Monthly trade journal features news and information for sign and commercial graphics professionals, with topics covered in various issues of the publication including products, markets, trends, skill sets, and technologies and sections focused on specific areas of interest including electrical signage, vinyl wraps, digital graphics and finishing, specialty imaging, and architectural and environmental signage.
International Sign Association
Resources available from this trade association include:
Signs 101
https://www.signs.org/
Introductory section provides descriptions of the different types of
signs─including building-mounted (e.g.,
awning, canopy, roof, band, wall, window), digital (e.g., point-of-purchase,
lobby, menu, video), freestanding (e.g., directional, tenant, message center, monument,
pole), and interior (e.g., directory, directions, tenant, point-of-purchase, regulatory)─and
an extensive glossary of terms and definitions.
Industry Size and Scope
https://www.signs.org/
Economic impact study conducted by Ernst & Young LLP measures the direct and indirect
economic effect of sign manufacturers and other firms that contribute to their output
on the U.S. economy, with information provided including number of companies, direct
and indirect economic output, number of employees, value of goods
and services purchased, employees wages paid, and total tax
payments.
Quarterly Economic Report
https://www.signs.org/
Quarterly publication analyzes key market segments on an upstream and downstream basis
to allow users to stay current with evolving business conditions and expected
future trends and market shifts, with upstream and downstream market
segments assessed including two supplier markets―printing and electrical/digital
signage–and two end markets–electric/digital signage and architectural signage.
Pulse Survey
https://www.signs.org/
Annual report provides a snapshot of where the industry is and
where it is headed, with respondents weighing in on their business performance for
the past six months and for the upcoming year ahead,
and also providing insights on hiring and equipment purchasing
plans and the most important issues and challenges
facing their business. Current and past survey reports are available to members
only.
Specialty Graphic Imaging Association
SGIA Industry Benchmarking Report
https://www.sgia.org/
Annual survey provides detailed information on the graphics and sign printing community, with topics covered in the report including company demographics, types of technologies used, capital spending plans, markets served, types of products offered, customer credit terms, current business conditions, sales trends, barriers to growth, business strategies, expected hiring needs, and industry confidence.
BizMiner
Market Analysis
https://www.bizminer.com
Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
For more industry research reports and other resources, see the following resource guide.
Financial Statements and Financial Ratios
Sign Manufacturers
https://www.bizminer.com Search for "339950"
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
IBISWorld
Sign Manufacturing
(see links for individual reports)
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenue for establishments that manufacture traditional non-electric signs (e.g., billboards, trade show exhibits, and storefront, interior, and display signs) and digital signs that use LEDs, plasma panels, and other technologies (e.g., billboards, video displays, and scoreboards).
Compensation and Salary Surveys
International Sign Association
Wage and Benefits Report
https://www.signs.org/
Annual compensation survey provides a detailed analysis of salaries, wages, and employee benefits for 60 job positions in the sign, graphics, and visual communications industry, with positions covered in the survey ranging from data entry clerk to chief executive officer and compensation data reported by company size and geographic region to allow users to compare their wages and benefits to peers.
PayScale, Inc.
Sign Manufacturing
https://www.payscale.com/
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as project manager, production manager, graphic designer, CNC operator, metal fabricator, and sign maker, with companies for which salary or hourly wage data is provided including Signtech Electrical Advertising Inc., Sign & Graphics Operations LLC, Sign-A-Rama Inc., and Fastsigns International Inc.
Business Valuation Resources
Advertising Agencies
Electrical Contractors
Graphic Design Services
Outdoor Advertising Services
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