Business Valuation
Industry Resources
Industry Analysis
Financial Ratios
Salary Surveys
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Sign Companies and Manufacturers

SIC 3993 | NAICS 339950

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

Select from the following sections or scroll below to view available resources:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Sign Manufacturing  (view report)
Sign Franchises  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and trends
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

NBM, Inc.
Sign & Digital Graphics / archives

Monthly trade journal features news and information for sign and commercial graphics professionals, with topics covered in various issues of the publication including products, markets, trends, skill sets, and technologies and sections focused on specific areas of interest including electrical signage, vinyl wraps, digital graphics and finishing, specialty imaging, and architectural and environmental signage.

Sign Manufacturing

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

International Sign Association
Information resources available from this trade association include:

Signs 101
Introductory section provides descriptions of the different types of signsincluding building-mounted (e.g., awning, canopy, roof, band, wall, window), digital (e.g., point-of-purchase, lobby, menu, video), freestanding (e.g., directional, tenant, message center, monument, pole), and interior (e.g., directory, directions, tenant, point-of-purchase, regulatory)and an extensive glossary of terms and definitions.

Industry Size and Scope
Economic impact study conducted by Ernst & Young LLP measures the direct and indirect economic effect of sign manufacturers and other firms that contribute to their output on the U.S. economy, with information provided including number of companies, direct and indirect economic output, number of employees, value of goods and services purchased, employees wages paid, and total tax payments.

Quarterly Economic Report
Quarterly publication analyzes key market segments on an upstream and downstream basis to allow users to stay current with evolving business conditions and expected future trends and market shifts, with upstream and downstream market segments assessed including two supplier markets―printing and electrical/digital signage–and two end markets–electric/digital signage and architectural signage.

Pulse Survey
Annual report provides a snapshot of where the industry is and where it is headed, with respondents weighing in on their business performance for the past six months and for the upcoming year ahead, and also providing insights on hiring and equipment purchasing plans and the most important issues and challenges facing their business. Current and past survey reports are available to members only.

Specialty Graphic Imaging Association
SGIA Industry Benchmarking Report

Annual survey provides detailed information on the graphics and sign printing community, with topics covered in the report including company demographics, types of technologies used, capital spending plans, markets served, types of products offered, customer credit terms, current business conditions, sales trends, barriers to growth, business strategies, expected hiring needs, and industry confidence.


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Financial Statements and Financial Ratios

Industry Financial Ratios
Sign Manufacturers  Search for "339950"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheet detail in dollars and percentages
  • Sources and uses of funds cash flow analysis
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Sign Manufacturing
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenue for establishments that manufacture traditional non-electric signs (e.g., billboards, trade show exhibits, and storefront, interior, and display signs) and digital signs that use LEDs, plasma panels, and other technologies (e.g., billboards, video displays, and scoreboards).

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Compensation and Salary Surveys

International Sign Association
Wage and Benefits Report

Annual compensation survey provides a detailed analysis of salaries, wages, and employee benefits for 60 job positions in the sign, graphics, and visual communications industry, with positions covered in the survey ranging from data entry clerk to chief executive officer and compensation data reported by company size and geographic region to allow users to compare their wages and benefits to peers.

PayScale, Inc.
Sign Manufacturing

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as project manager, production manager, graphic designer, CNC operator, metal fabricator, and sign maker, with companies for which salary or hourly wage data is provided including Signtech Electrical Advertising Inc., Sign & Graphics Operations LLC, Sign-A-Rama Inc., and Fastsigns International Inc.

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Business Valuation Resources


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Related Industries:
Advertising Agencies
Electrical Contractors
Graphic Design Services
Outdoor Advertising Services


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