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Sign Manufacturers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 3993  |  NAICS 339950

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Sign Manufacturing  (view report)
Sign Franchises  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

NBM, Inc.
Sign & Digital Graphics / archives

Monthly trade journal features news and information for sign and commercial graphics professionals, with topics covered in various issues of the publication including products, markets, trends, skill sets, and technologies and sections focused on specific areas of interest including electrical signage, vinyl wraps, digital graphics and finishing, specialty imaging, and architectural and environmental signage.

International Sign Association
Resources available from this trade association include:

Signs 101
Introductory section provides descriptions of the different types of signsincluding building-mounted (e.g., awning, canopy, roof, band, wall, window), digital (e.g., point-of-purchase, lobby, menu, video), freestanding (e.g., directional, tenant, message center, monument, pole), and interior (e.g., directory, directions, tenant, point-of-purchase, regulatory)and an extensive glossary of terms and definitions.

Industry Size and Scope
Economic impact study conducted by Ernst & Young LLP measures the direct and indirect economic effect of sign manufacturers and other firms that contribute to their output on the U.S. economy, with information provided including number of companies, direct and indirect economic output, number of employees, value of goods and services purchased, employees wages paid, and total tax payments.

Quarterly Economic Report
Quarterly publication analyzes key market segments on an upstream and downstream basis to allow users to stay current with evolving business conditions and expected future trends and market shifts, with upstream and downstream market segments assessed including two supplier markets―printing and electrical/digital signage–and two end markets–electric/digital signage and architectural signage.

Pulse Survey
Annual report provides a snapshot of where the industry is and where it is headed, with respondents weighing in on their business performance for the past six months and for the upcoming year ahead, and also providing insights on hiring and equipment purchasing plans and the most important issues and challenges facing their business. Current and past survey reports are available to members only.

Specialty Graphic Imaging Association
SGIA Industry Benchmarking Report

Annual survey provides detailed information on the graphics and sign printing community, with topics covered in the report including company demographics, types of technologies used, capital spending plans, markets served, types of products offered, customer credit terms, current business conditions, sales trends, barriers to growth, business strategies, expected hiring needs, and industry confidence.

Market Analysis

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Sign Manufacturers  Search for "339950"
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Sign Manufacturing
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenue for establishments that manufacture traditional non-electric signs (e.g., billboards, trade show exhibits, and storefront, interior, and display signs) and digital signs that use LEDs, plasma panels, and other technologies (e.g., billboards, video displays, and scoreboards).

Compensation and Salary Surveys

International Sign Association
Wage and Benefits Report

Annual compensation survey provides a detailed analysis of salaries, wages, and employee benefits for 60 job positions in the sign, graphics, and visual communications industry, with positions covered in the survey ranging from data entry clerk to chief executive officer and compensation data reported by company size and geographic region to allow users to compare their wages and benefits to peers.

PayScale, Inc.
Sign Manufacturing

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as project manager, production manager, graphic designer, CNC operator, metal fabricator, and sign maker, with companies for which salary or hourly wage data is provided including Signtech Electrical Advertising Inc., Sign & Graphics Operations LLC, Sign-A-Rama Inc., and Fastsigns International Inc.

Business Valuation Resources

Private company sales transaction data for over 800 industries.

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