Sign Manufacturers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 3993 | NAICS 339950

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Statements and Financial Ratios

Compensation and Salary Surveys

BV Guides and Databases

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Sign Manufacturing (view report)
Sign Franchises (view report)

Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

Market size and major product and service segments
Key industry statistics, trends, and financial ratios
Operating conditions and current performance
Competitive landscape and environment
Major company profiles and market shares
Five-year outlook and growth forecasts

Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

National Business Media, Inc.
Graphics|Pro
https://graphics-pro.com/

Monthly trade journal features news and information for sign and commercial graphics professionals, with topics covered in various issues of the publication including products, markets, trends, skill sets, and technologies and sections focused on specific areas of interest including electrical signage, vinyl wraps, digital graphics and finishing, specialty imaging, and architectural and environmental signage.

International Sign Association
Resources available from this trade association include:

Signs 101
https://www.signs.org/
Introductory section provides descriptions of the different types of signs─including building-mounted (e.g., awning, canopy, roof, band, wall, window), digital (e.g., point-of-purchase, lobby, menu, video), freestanding (e.g., directional, tenant, message center, monument, pole), and interior (e.g., directory, directions, tenant, point-of-purchase, regulatory)─and an extensive glossary of terms and definitions.

Industry Size and Scope
https://www.signs.org/
Economic impact study conducted by Ernst & Young LLP measures the direct and indirect economic effect of sign manufacturers and other firms that contribute to their output on the U.S. economy, with information provided including number of companies, direct and indirect economic output, number of employees, value of goods and services purchased, employees wages paid, and total tax payments.

Quarterly Economic Report
https://www.signs.org/
Quarterly publication analyzes key market segments on an upstream and downstream basis to allow users to stay current with evolving business conditions and expected future trends and market shifts, with upstream and downstream market segments assessed including two supplier markets―printing and electrical/digital signage–and two end markets–electric/digital signage and architectural signage.

Pulse Survey
https://www.signs.org/
Annual report provides a snapshot of where the industry is and where it is headed, with respondents weighing in on their business performance for the past six months and for the upcoming year ahead, and also providing insights on hiring and equipment purchasing plans and the most important issues and challenges facing their business. Current and past survey reports are available to members only.

The Business Research Company
Sign Market Analysis, Size, and Trends
https://www.printing.org/

Market research report provides a detailed analysis of this sector on a global and regional basis, with data provided including market size and forecast by type (e.g., traditional billboards and signs, digital billboards and signs), application (e.g., indoor, outdoor), end-market (e.g., banking, financial services, and insurance, retail, transportation and logistics, healthcare), and region (e.g., North America, U.S.).

BizMiner Market Analysis Reports
Sign Manufacturers
https://www.bizminer.com Search for "339950" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports»

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Sign Manufacturers
https://www.bizminer.com Search for "339950" to see available reports

Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:

Income and expenses in dollars and percentages
Balance sheets in dollars and percentages
Profitability and return on investment ratios
Liquidity and working capital ratios
Asset turnover and efficiency ratios
Capital structure and debt service ratios

Sample financial ratio analysis can be viewed free online.

IBISWorld Industry Research Reports
Sign Manufacturing
(see links for individual reports)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and an array of industry financial ratios, with the financial ratio data presented on an annual basis for the four most recent years for which data is available and on a historical average basis over three-year, five-year, and ten-year time periods. Sample report can be viewed free online.

More financial benchmarking data»

Compensation and Salary Surveys

International Sign Association
Wage and Benefits Report
https://www.signs.org/

Annual compensation survey provides a detailed analysis of salaries, wages, and employee benefits for 60 job positions in the sign, graphics, and visual communications industry, with positions covered in the survey ranging from data entry clerk to chief executive officer and compensation data reported by company size and geographic region to allow users to compare their wages and benefits to peers.

PayScale, Inc.
Sign Manufacturing
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as project manager, production manager, graphic designer, CNC operator, metal fabricator, and sign maker, with companies for which salary or hourly wage data is provided including Signtech Electrical Advertising Inc., Sign & Graphics Operations LLC, Sign-A-Rama Inc., and Fastsigns International Inc.

More compensation surveys»

BV Guides and Databases

BVMarketData

Private Company Sales Transaction Databases
https://www.bvresources.com/

Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:

– SIC Code 3993 - Signs and Advertising Specialties Manufacturing

– NAICS Code 339950 - Sign Manufacturing

Types of establishments included in these codes

Illuminated sign manufacturing - establishments engaged in manufacturing signs, such as neon, LED, and backlit signs, that use internal or external lighting sources to enhance visibility, readability, and visual impact, particularly at night or in low-light conditions.

Non-illuminated sign producers - establishments that manufacture non-illuminated signs, such as billboards, wall-mounted signs, window graphics, vehicle wraps, banners, and yard signs, that rely on ambient light or reflective materials to make them visible.

Electronic display manufacturers - establishments primarily engaged in the manufacture of electronic displays, such as digital billboards and LED screens, which are used to display information, advertisements, or messages in a visually dynamic manner.

Traffic and safety sign producers - establishments specializing in the production of signs that convey information about traffic rules and regulations, warnings, routes, distances, destinations, and points of interest to motorists, pedestrians, and other road users.

Banner and flag production - establishments focused on the production of banners, flags, and other similar display products that are made from fabric or other flexible materials and are used for a variety of purposes including advertising, promotion, and events.

Trade show display manufacturing - establishments that design and produce trade show displays, such as booths, banners, and modular exhibits, that showcase and promote a company's products and services to potential clients, partners, or customers.

Point of purchase display manufacturers - establishments that create point of purchase displays, such as countertop displays, endcap displays, and freestanding units, which are used to promote products and encourage impulse purchases.

Custom sign fabricators - establishments primarily engaged in designing and producing custom signs, including architectural signage, dimensional letters, and vehicle wraps, that are tailored to the specific needs and preferences of their clients.

Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data»

Related Industries:
Advertising Agencies
Electrical Contractors
Graphic Design Services
Outdoor Advertising Services

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