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Sign Companies and Manufacturers

SIC 3993 | NAICS 339950

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Billboard & Sign Manufacturing  (view report)
Sign & Banner Manufacturing Franchises  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

NBM, Inc.
Sign & Digital Graphics Magazine
Monthly trade publication features news and information for professional sign and commercial graphics companies, with topics covered in the magazine including products, markets, trends, and technologies and special interest sections including electrical signage, digital graphics/finishing, wraps, architectural/ environmental signage, and specialty imaging. Digital editions of the magazine are available free online.

Sign Manufacturing

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Information resources available from this trade association include:

State of the Industry Survey
Annual survey provides information on business conditions, hiring and purchasing intentions, and business opportunities and challenges, and includes comparative graphs illustrating year-to-year changes for eight market segments expected to provide growth opportunities. Survey is available to members only.

U.S. Sign Industry Size and Impact Study
U.S. industry size and impact study includes information on total annual domestic shipments, manufacturing activity and employment trends, growth on a value-added basis, geographic concentration of manufacturing in relation to population, and imports and exports. Study is available free of charge to ISA members.

Survey of Operations
Survey of operations report provides financial and operating information for national sign companies, with information provided including average sales, number of employees, income sources by type of business, and more. Executive summary can be viewed free online; full report is only available to survey participants.

Networld Media Group
Digital Signage Future Trends
Biennial survey of over 900 professionals provides a comprehensive look at trends affecting digital signage, with topics covered including spending and usage, audience breakdown, emerging technologies, deployment by specific industries (e.g., retail, foodservice, and healthcare), and expert commentary on selected topics.

GIA Research
Digital Signage Systems
Comprehensive study provides in-depth analysis of the market for this product sector in the U.S. and other countries, with topics covered including product overview, market analysis and trends, historical and forecast sales by product segment, product innovations/introductions, recent corporate activity, and focus on select players. Summary description and detailed table of contents are available free online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Sign Manufacturers  Search for "339950"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Survey of Operations
Operations benchmarking survey provides financial and operating data for national sign companies, with data provided including income statement and balance sheet ratios and other financial and operating measures categorized by annual company sales volume (e.g., sales below $30 million, sales above $30 million). Executive summary can be viewed free online; full report is only available to survey participants.

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Compensation and Salary Surveys

Specialty Graphic Imaging Association
Wage, Salary, and Sales Compensation Benchmarking Report

Biennial compensation survey provides salary and wage information for management and production personnel employed by firms in this manufacturing sector, with job positions covered in the survey including president, chief operating officer, vice president, chief financial officer, marketing manager, purchasing manager, production manager, plant production foreman, and quality control manager.

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Business Valuation Resources

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