Valuation Resources

Sporting Goods Manufacturers

SIC 3949  |  NAICS 339920

The following guide to industry research and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Sporting & Athletic Goods Manufacturing  (view report)
Gym & Exercise Equipment Manufacturing  (view report)
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

Sports & Fitness Industry Association
Manufacturers' Sales by Category Report
https://www.sfia.org/

Annual manufacturers' sales report provides information on wholesale shipments for over 30 product categories including sports and fitness equipment, clothing and footwear, and licensed merchandise, with data provided in the report including total shipments in wholesale dollars over the last four years, total wholesale dollars for each product category, and the net percentage change from prior the year.


Sporting Goods Intelligence, Inc.
Research reports available from this organization include:

SGI Market Facts - Sports Equipment
http://www.sginews.com/
Annual market report provides a detailed overview of the international sports equipment market, with information provided including revenue and market share data for major brands and companies and company snapshots for each of the major brands that include information on officers and managers, product categories, brand and product names, financial data, and company news from the past year.

SGI Market Facts - Athletic Footwear & Apparel
http://www.sginews.com/
Annual report provides a detailed overview of the international athletic footwear and apparel markets, with information provided including revenue and market share data for major brands and companies and company snapshots for the major brands that include information on key officers and managers, product categories, brand and product names, financial data, and company news from the past year.


Freedonia Group
Research reports available from this organization include:

Sports Equipment: United States
https://www.freedoniagroup.com/
Freedonia Focus market research report analyzes demand and shipments at the manufacturer level, with data provided in this report including historical demand and forecasts by product type (e.g., golf,  fishing, team sports, water and winter sports, gym and exercise, playground, and other), and market leaders profiled including Acushnet Holdings Corp., Amer Sports Corp., and Brunswick Corporation.

Athletic Footwear: United States
https://www.freedoniagroup.com/
Freedonia Focus research report analyzes U.S. athletic footwear demand at the manufacturers' level, with data provided in the study including historical and forecast demand by upper shoe material used in manufacturing footwear (e.g., textile, leather, and plastic and rubber) in terms of dollar volume, and leading manufacturers profiled in the study including Adidas AG, Nike Inc., and Skechers U.S.A., Inc.

Athletic Apparel: United States
https://www.freedoniagroup.com/
Freedonia Focus research report analyzes U.S. athletic apparel demand at the manufacturers' level, with information provided in this report including historical and forecast demand by product segment (e.g., tops,  bottoms, outerwear, swimwear, intimates, and other items such as hats, team uniforms, and dresses), and leading companies profiled including Adidas AG, Nike Inc., and Under Armor, Inc.


BizMiner
Market Analysis Report
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.



Financial Statements and Financial Ratios

BizMiner
Industry Financial Ratios
Sporting & Athletic Goods Manufacturers
https://www.bizminer.com  Search for "339920"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

IBISWorld
Sporting & Athletic Goods / Gym & Exercise Equipment Manufacturing
(see links for individual reports)

Financial benchmarking section of these reports provides an analysis of income and expenses as a percentage of annual net sales for companies that manufacture (a) sporting and athletic goods such as gloves, balls, bats, racquets, clubs, helmets, skates, snowboards, and camping and fishing gear, and (b) exercise equipment such as elliptical machines, treadmills, exercise bikes, and free weights.



Compensation and Salary Surveys

PayScale, Inc.
Compensation resources available from this trade association include:

Sporting Goods Manufacturing
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as marketing director, design engineer, mechanical engineer, production supervisor, and machinist, with employers for which data is provided including Nike, Inc., Adidas America, Inc., K2 Inc., Wilson SportingGoods Co., Rawlings SportingGoods Company, Inc., and Taylor Made Golf Company, Inc.

Outdoor Gear & Equipment Manufacturing
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as marketing manager, product development engineer, mechanical engineer, graphic designer, and industrial designer, with employers for which compensation data is provided including Bushnell Inc., Vista Outdoor, Inc., Outdoor Research, Inc., Cascade Designs, Inc., and CamelBak Products, LLC.



Business Valuation Resources

BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Health Clubs and Fitness Centers
Sports Teams, Clubs, and Franchises
Sporting and Athletic Goods Distributors
Sporting and Athletic Goods Stores

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