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Commercial Printing – Industry Analysis, Statistics, Trends, and Forecasts

SIC 2752  |  NAICS 323110

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Commercial Printing Services  (view report)
Prepress & Postpress Services  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Printing Impressions

Monthly trade publication features news, analysis, and information for the graphic arts industry with a specific focus on the commercial print segment, with special features including the "Annual Top 25 Hot Markets for Print Demand Exclusive Forecast" (January issues) and the annual "Outlook for Key Print Markets" (December issue). Free subscription is available upon request for qualified parties.

Printing Industries of America
Economics & Market Research / Print Market Publications / print-market

Comprehensive selection of publications provides in-depth information and analysis for the various segments of the printing industry, with topics covered in these reports including economic trends, industry forecasts, and market updates, and with the print market publications providing a focused look at the specific needs of current and potential customers for over 40 end-user print markets.

Freedonia Group
Commercial Printing

Comprehensive study provides in-depth analysis of this manufacturing sector, with information provided including historical demand and forecasts by process (e.g., lithographic, digital, flexographic, gravure, screen) and application (e.g., advertising, books, periodicals, catalogs, directories, labels, wrappers,  garments, and fabrics). Summary description and detailed table of contents are available free online.

The Future of Global Printing

Market research report provides a detailed analysis of the printing industry on a global basis, with topics covered in the report including demand drivers, product markets (e.g., books, newspapers, magazines, stationery, labels, packaging), process markets (e.g., offset, gravure, flexography, screen, letterpress, digital), and geographic markets. Summary description and table of contents can be viewed free online.

World-Wide Market for Print: Identifying Opportunities for the Print Industry

Comprehensive study provides an in-depth analysis of global and regional trends, with topics covered in the study including global trends and dynamics in technology, products, and equipment; global market outlook; regional trends and dynamics; and conclusion, implications, and recommendations. Table of contents and complete list of exhibits included in the report can be downloaded and viewed online.

Commercial Printing Market Analysis  Search for "32311" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More Resources
For more industry research reports and other resources, see the following resource guide.

Financial Statements and Financial Ratios

Industry Financial Ratios
Commercial Printing  Search for "32311" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample reports on a national and metropolitan area level are available free online.

Printing Industries of America
PIA Ratio Studies

Comprehensive series of publications encompassing 16 separate volumes allows users to compare their financial and operating performance with other similar firms, with financial data provided in the individual studies including income statements, balance sheets, and key financial and operating ratios categorized by sales size range, level of profitability (typical versus high profit), and geographic area.

Compensation and Salary Surveys

Printing Industries of America
Publications available from this trade association include:

Management and Administrative Personnel Compensation and Benefit Survey
Conducted as a joint project with 16 PIA affiliates, the survey provides management personnel monthly base salaries and administrative personnel "top performer" hourly wages for 5,400 management and administrative employees from 440 companies, with compensation data reported in aggregate for all companies, by size of company based on total number of employees, and by geographic region.

Outside Sales Personnel Compensation Survey
Comprehensive survey provides base salary, commission, bonus, and benefits information for full-time outside sales representatives in the U.S. and Canada, with compensation data reported in total for all companies and additional breakdowns provided by company size based on number of employees, company size based on sales, organization type, primary process, job type, and geographic region.

BV Guides and Databases

Private company sales transaction data for over 900 industries.

Related Industries:
Digital Printers
Printing Equipment
Quick Printers
Screen Printers


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