Valuation Resources

Commercial Printing

SIC 2752 | NAICS 323110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Commercial Printing Services  (view report)
Prepress & Postpress Services  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Printing Impressions

Monthly trade publication features news, analysis, and information for the graphic arts industry with a specific focus on the commercial print segment, with special features including the "Annual Top 25 Hot Markets for Print Demand Exclusive Forecast" (January issues) and the annual "Outlook for Key Print Markets" (December issue). Free subscription is available upon request for qualified parties.

Printing Industries of America
Economics & Market Research / Print Market Publications / print-market

Comprehensive selection of publications provides in-depth information and analysis for the various segments of the printing industry, with topics covered in these reports including economic trends, industry forecasts, and market updates, and with the print market publications providing a focused look at the specific needs of current and potential customers for over 40 end-user print markets.

Freedonia Group
Commercial Printing

Comprehensive study provides in-depth analysis of this manufacturing sector, with information provided including historical demand and forecasts by process (e.g., lithographic, digital, flexographic, gravure, screen) and application (e.g., advertising, books, periodicals, catalogs, directories, labels, wrappers,  garments, and fabrics). Summary description and detailed table of contents are available free online.

Smithers Pira
The Future of Global Printing

Market research report provides a detailed analysis of the printing industry on a global basis, with topics covered in the report including demand drivers, product markets (e.g., books, newspapers, magazines, stationery, labels, packaging), process markets (e.g., offset, gravure, flexography, screen, letterpress, digital), and geographic markets. Summary description and table of contents can be viewed free online.

World-Wide Market for Print: Identifying Opportunities for the Print Industry

Comprehensive study provides an in-depth analysis of global and regional trends, with topics covered in the study including global trends and dynamics in technology, products, and equipment; global market outlook; regional trends and dynamics; and conclusion, implications, and recommendations. Table of contents and complete list of exhibits included in the report can be downloaded and viewed online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Commercial Printing  Search for "32311"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Printing Industries of America
PIA Ratio Studies

Comprehensive series of publications encompassing 16 separate volumes allows users to compare their financial and operating performance with other similar firms, with financial data provided in the individual studies including income statements, balance sheets, and key financial and operating ratios categorized by sales size range, level of profitability (typical versus high profit), and geographic area.

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Compensation and Salary Surveys

Printing Industries of America
Publications available from this trade association include:

Management and Administrative Personnel Compensation and Benefit Survey
Conducted as a joint project with 16 PIA affiliates, the survey provides management personnel monthly base salaries and administrative personnel "top performer" hourly wages for 5,400 management and administrative employees from 440 companies, with compensation data reported in aggregate for all companies, by size of company based on total number of employees, and by geographic region.

Outside Sales Personnel Compensation Survey
Comprehensive survey provides base salary, commission, bonus, and benefits information for full-time outside sales representatives in the U.S. and Canada, with compensation data reported in total for all companies and additional breakdowns provided by company size based on number of employees, company size based on sales, organization type, primary process, job type, and geographic region.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Digital Printers
Printing Equipment
Quick Printers
Screen Printers


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