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Magazine Publishers

SIC 2721  |  NAICS 511120

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts


Magazine & Periodical Publishing  (view report)
Book, Periodical & Newspaper Distributors  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research reports and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Access Intelligence, LLC
Folio: Magazine
https://www.foliomag.com/

Monthly publication features news and information for the magazine publishing industry, with special reports including the "Executive Summary: Editorial Salary Survey" (March issue) and the "Executive Summary: Sales and Marketing Salary Survey" (Sept. issue). Selected articles from current and prior issues are available free online, with free subscription available for qualified publishing professionals.


MPA – The Association of Magazine Media
Publications available from this trade association include:

MPA Magazine Media Factbook
https://www.maga zine.org/
Annual MPA factbook provides a comprehensive analysis of the magazine industry from a consumer standpoint, with data provided including number of consumer magazines published over the past ten years, brands launched by category in current year, print and digital circulation ratios, and circulation by channel (e.g., single copy sales, paid and verified subscriptions). Factbook is available free online.

Magazine Media 360° - A Five Year Review
https://www.maga zine.org/
Whitepaper analyzes trends over a five-year period for the Brand Audience Report, which measures consumer demand by brand across platforms, Social Media Report, which tracks brand engagement on Facebook, Twitter, and Instagram, and Online Engagement Report, which measures attributes of engagement for magazine brands and non-magazine brands. Whitepaper can be viewed free online.

Social Media Report
https://www.maga zine.org/
Quarterly report measures brand performance across various social media networks (e.g., Facebook, Instagram, and Twitter) utilizing a likes/followers analysis and also measures consumer engagement by comparing social media actions (e.g., likes, favorites, sharing, and retweets) to publisher posts for magazines versus non-magazine media brands. Current and prior reports can be viewed free online.


Alliance for Audited Media
Magazine Media 360° Report
https://auditedmedia.com/

Free quarterly reports provide individual channel data for almost 100 U.S. magazines across multiple platforms and formats (e.g., print and digital edition readers, desktop website visitors, mobile website visitors, and video viewers) for the current month and on a year-to-date basis compared to the same time periods in the previous year. Reports are available for download in both Excel and PDF formats.


Technavio
Magazine Publishing
https://www.technavio.com/

Comprehensive research report provides a detailed analysis of this sector by type (e.g., print, digital) and geographic location (e.g., North America) and includes information on the production, prospects, and sustainability of leading publishers including Bertelsmann SE, Bloomberg, LP, Gannett Co., Inc., Condé Nast, Forbes Media, LLC, Hearst Communications, Inc., Meredith Corp., and Schibsted ASA.


BizMiner
Magazine Publishers Market Analysis
https://www.bizminer.com

Market analysis report provides industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.



Financial Statements and Financial Ratios


BizMiner
Industry Financial Ratios
Magazine Publishers
https://www.bizminer.com  Search for "511120"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:
Sample customizable reports that allow users to compare their company to industry financial ratios on a national and metro area basis are available free online.

IBISWorld
Magazine Publishing
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of the most recent year's annual revenue for establishments that publish magazines and other periodicals (e.g., trade journals, newsletters, entertainment guides, academic publications, and professional journals) in print and/or electronic formats. Sample reports are available free online.



Compensation and Salary Surveys


Access Intelligence, LLC
Editorial / Sales and Marketing Salary Surveys
https://www.foliomag.com/  Search for above titles and year

Annual salary surveys provide base salary, bonus/other compensation, and total compensation data for selected job positions, with survey results broken out by type of publishing, organization revenue, business structure, years of service, geographic location, employees supervised, gender, education, and primary publishing platform. Executive summaries can be viewed free online in Folio: Magazine.


PayScale, Inc.
Magazine Publisher
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as editor-in-chief, senior editor, associate editor, copy editor, art director, graphic designer, and staff writer, with firms for which salary or hourly wage data is provided including Condé Nast International, Inc., Hearst Communications, Inc., American City Business Journals, Inc., and Meredith Corporation.



Business Valuation Resources


BVMarketData
www.bvresources.com
Private company sales transaction data for over 800 industries.



Related Industries:
Book Stores
Book Publishers
College Bookstores
Newspaper Publishers

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