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Magazine Publishers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 2721  |  NAICS 511120

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Magazine & Periodical Publishing  (view report)
Book, Periodical & Newspaper Distributors  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research reports and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

MPA – The Association of Magazine Media
Publications available from this trade association include:

MPA Magazine Media Factbook
Annual MPA factbook provides a comprehensive analysis of the magazine industry from a consumer standpoint, with data provided including number of consumer magazines published over the past ten years, brands launched by category in current year, print and digital circulation ratios, and circulation by channel (e.g., single copy sales, paid and verified subscriptions). Factbook is available free online.

Magazine Media 360° - A Five Year Review
Whitepaper analyzes trends over a five-year period for the Brand Audience Report, which measures consumer demand by brand across platforms, Social Media Report, which tracks brand engagement on Facebook, Twitter, and Instagram, and Online Engagement Report, which measures attributes of engagement for magazine brands and non-magazine brands. Whitepaper can be viewed free online.

Social Media Report
Quarterly report measures brand performance across various social media networks (e.g., Facebook, Instagram, and Twitter) utilizing a likes/followers analysis and also measures consumer engagement by comparing social media actions (e.g., likes, favorites, sharing, and retweets) to publisher posts for magazines versus non-magazine media brands. Current and prior reports can be viewed free online.

Alliance for Audited Media
Magazine Media 360° Report

Free quarterly reports provide individual channel data for almost 100 U.S. magazines across multiple platforms and formats (e.g., print and digital edition readers, desktop website visitors, mobile website visitors, and video viewers) for the current month and on a year-to-date basis compared to the same time periods in the previous year. Reports are available for download in both Excel and PDF formats.

Magazine Publishing

Comprehensive research report provides a detailed analysis of this sector by type (e.g., print, digital) and geographic location (e.g., North America) and includes information on the production, prospects, and sustainability of leading publishers including Bertelsmann SE, Bloomberg, LP, Gannett Co., Inc., Condé Nast, Forbes Media, LLC, Hearst Communications, Inc., Meredith Corp., and Schibsted ASA.

Digital Magazine Publishing

Market research report provides an in-depth analysis of the market for this product sector on a global basis, with information provided including market size and volume forecasts by type (e.g., consumer, trade), application (e.g., fashion, sports, health, lifestyle, travel, interior decorating, home economics, business, technology), global region (e.g., North America), and country (e.g., United States, Canada).

BizMiner Market Analysis Reports
Magazine Publishers  Search for "511120" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Magazine Publishers  Search for "511120" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial ratio analysis can be viewed free online.

IBISWorld Research Reports
Magazine Publishing
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of the most recent year's annual revenue for establishments that publish magazines and other periodicals (e.g., trade journals, newsletters, entertainment guides, academic publications, and professional journals) in print and/or electronic formats. Sample reports are available free online.

Compensation and Salary Surveys

PayScale, Inc.
Magazine Publisher

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as editor-in-chief, senior editor, associate editor, copy editor, art director, graphic designer, and staff writer, with firms for which salary or hourly wage data is provided including Condé Nast International, Inc., Hearst Communications, Inc., American City Business Journals, Inc., and Meredith Corporation.

U.S. Bureau of Labor Statistics
Newspaper, Periodical, Book, and Directory Publishers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel employed by establishments in this sector which includes publishers of magazines and other periodicals (e.g., trade journals, newsletters, entertainment guides, academic publications, and scientific and professional journals) in print and/or electronic formats. All data is available free online.

BV Guides and Databases

Private company sales transaction data for over 900 industries.

Related Industries:
Book Stores
Book Publishers
College Bookstores
Newspaper Publishers


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