Valuation Resources

Magazine Publishers

SIC 2721 | NAICS 511120

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

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Industry Analysis, Trends, Statistics, and Forecasts

Magazine & Periodical Publishing  (view report)
Book, Magazine & Newspaper Distributors  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

Access Intelligence, LLC
Folio: Magazine

Monthly publication features news and information for the magazine publishing industry, with special reports including the "Executive Summary: Editorial Salary Survey" (March issue) and the "Executive Summary: Sales and Marketing Salary Survey" (Sept. issue). Selected articles from current and prior issues are available free online, with free subscription available for qualified publishing professionals.

Publishing Executive

Online resource features news, information, and analysis for magazine media executives, with topics covered including "Content & Digital Media" (e.g., web strategy, e-learning), "Data & Audience" (e.g., circulation, development, social media), "Printing & Production" (e.g., paper, production, technology), and "Sales & Advertising" (e.g., strategies, ad tech, marketing). All articles can be viewed free online.

MPA – The Association of Magazine Media
Publications available from this trade association include:

MPA Magazine Media Factbook
Annual MPA factbook provides a comprehensive analysis of the magazine industry from a consumer standpoint, with data provided including number of consumer magazines published over the past ten years, brands launched by category in current year, print and digital circulation ratios, and circulation by channel (e.g., single copy sales, paid and verified subscriptions). Factbook is available free online.

Brand Audience Report
Monthly report measures audiences across multiple platforms and formats (e.g., print/digital editions, web desktop/laptop, mobile web, video) to provide a comprehensive analysis of viewer demand, with data provided including total audience by brand for the current month compared to prior year and top ten brands by platform/format based on average monthly audience. Reports are available free online.

Social Media Report
Quarterly report measures brand performance across various social media networks (e.g., Facebook, Instagram, and Twitter) utilizing a likes/followers analysis and also measures consumer engagement by comparing social media actions (e.g., likes, favorites, sharing, and retweets) to publisher posts for magazines versus non-magazine media brands. Current and prior reports can be viewed free online.

Magazine Publishing

Comprehensive research report provides a detailed analysis of this sector by type (e.g., print, digital) and geographic location (e.g., North America) and includes information on the production, prospects, and sustainability of leading publishers including Bertelsmann SE, Bloomberg, LP, Gannett Co., Inc., Condé Nast, Forbes Media, LLC, Hearst Communications, Inc., Meredith Corp., and Schibsted ASA.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Magazine Publishers  Search for "511120"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Magazine & Periodical Publishing
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of the most recent year's annual revenue for establishments that publish magazines and other periodicals (e.g., trade journals, newsletters, entertainment guides, academic publications, and professional journals) in print and/or electronic formats. Sample reports are available free online.

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Compensation and Salary Surveys

Access Intelligence, LLC
Editorial / Sales and Marketing Salary Surveys  Search for above titles and year

Annual salary surveys provide base salary, bonus/other compensation, and total compensation data for selected job positions, with survey results broken out by type of publishing, organization revenue, business structure, years of service, geographic location, employees supervised, gender, education, and primary publishing platform. Executive summaries can be viewed free online in Folio: Magazine.

PayScale, Inc.
Magazine Publisher

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as editor-in-chief, senior editor, associate editor, copy editor, art director, graphic designer, and staff writer, with firms for which salary or hourly wage data is provided including Condé Nast International, Inc., Hearst Communications, Inc., American City Business Journals, Inc., and Meredith Corporation.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data  Select "Guest Search" to view data by industry

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Book Stores
Book Publishers
College Bookstores
Newspaper Publishers


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