SIC 2721 | NAICS 511120
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Monthly publication features news and information for the magazine publishing industry, with special reports including the "Executive Summary: Editorial Salary Survey" (March issue) and the "Executive Summary: Sales and Marketing Salary Survey" (Sept. issue). Selected articles from current and prior issues are available free online, with free subscription available for qualified publishing professionals.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Online resource features news, information, and analysis for magazine media executives, with topics covered including "Content & Digital Media" (e.g., web strategy, e-learning), "Data & Audience" (e.g., circulation, development, social media), "Printing & Production" (e.g., paper, production, technology), and "Sales & Advertising" (e.g., strategies, ad tech, marketing). All articles can be viewed free online.
MPA Magazine Media Factbook
Annual MPA factbook provides a comprehensive analysis of the magazine industry from a consumer standpoint, with data provided including number of consumer magazines published over the past ten years, brands launched by category in current year, print and digital circulation ratios, and circulation by channel (e.g., single copy sales, paid and verified subscriptions). Factbook is available free online.
Brand Audience Report
Monthly report measures audiences across multiple platforms and formats (e.g., print/digital editions, web desktop/laptop, mobile web, video) to provide a comprehensive analysis of viewer demand, with data provided including total audience by brand for the current month compared to prior year and top ten brands by platform/format based on average monthly audience. Reports are available free online.
Social Media Report
Quarterly report measures brand performance across various social media networks (e.g., Facebook, Instagram, and Twitter) utilizing a likes/followers analysis and also measures consumer engagement by comparing social media actions (e.g., likes, favorites, sharing, and retweets) to publisher posts for magazines versus non-magazine media brands. Current and prior reports can be viewed free online.
Comprehensive research report provides a detailed analysis of this sector by type (e.g., print, digital) and geographic location (e.g., North America) and includes information on the production, prospects, and sustainability of leading publishers including Bertelsmann SE, Bloomberg, LP, Gannett Co., Inc., Condé Nast, Forbes Media, LLC, Hearst Communications, Inc., Meredith Corp., and Schibsted ASA.
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of the most recent year's annual revenue for establishments that publish magazines and other periodicals (e.g., trade journals, newsletters, entertainment guides, academic publications, and professional journals) in print and/or electronic formats. Sample reports are available free online.
Annual salary surveys provide base salary, bonus/other compensation, and total compensation data for selected job positions, with survey results broken out by type of publishing, organization revenue, business structure, years of service, geographic location, employees supervised, gender, education, and primary publishing platform. Executive summaries can be viewed free online in Folio: Magazine.
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as editor-in-chief, senior editor, associate editor, copy editor, art director, graphic designer, and staff writer, with firms for which salary or hourly wage data is provided including Condé Nast International, Inc., Hearst Communications, Inc., American City Business Journals, Inc., and Meredith Corporation.