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Magazine Publishers – Industry Research, Analysis, Statistics, and Forecasts

SIC 2721  |  NAICS 513120

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Magazine & Periodical Publishing  (view report)
Book, Periodical & Newspaper Distributors  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Alliance for Audited Media
Magazine Media 360° Report

Free quarterly reports provide individual channel data for almost 100 U.S. magazines across multiple platforms and formats (e.g., print and digital edition readers, desktop website visitors, mobile website visitors, and video viewers) for the current month and on a year-to-date basis compared to the same time periods in the previous year. Reports are available for download in both Excel and PDF formats.

News/Media Alliance
Publications available from this trade association include:

Magazine Media Factbook
Annual factbook publication provides an in-depth analysis of the magazine industry from a consumer standpoint, with data provided including number of consumer magazines published over the past ten years, brands launched by category in current year, print and digital circulation ratios, and circulation
by distribution channel (e.g., single-copy sales, paid subscriptions, and unpaid verified subscriptions).

Research & Tools

Research and tools section features insights from research reports, case studies, and other sources aimed at helping NMA members grow their audience and revenue and improve their operations, with topic categories covered including advertising, audience, sales, marketing, strategy, operations, and technology. A limited number of selected articles from each topic category can be viewed free online.

Magazine Publishing

Comprehensive research report provides a detailed analysis of this sector by type (e.g., print, digital) and geographic location (e.g., North America) and includes information on the production, prospects, and sustainability of leading publishers including Bertelsmann SE, Bloomberg, LP, Gannett Co., Inc., Condé Nast, Forbes Media, LLC, Hearst Communications, Inc., Meredith Corp., and Schibsted ASA.

Digital Magazine Publishing

Market research report provides an in-depth analysis of the market for this product sector on a global basis, with information provided including market size and volume forecasts by type (e.g., consumer, trade), application (e.g., fashion, sports, health, lifestyle, travel, interior decorating, home economics, business, technology), global region (e.g., North America), and country (e.g., United States, Canada).

Grand View Research
Digital Magazines & Newspapers

Research report provides a detailed analysis of the market for digital magazines and newspapers on a global and regional basis, with data provided including market estimates and forecast by type (e.g., digital newspaper subscriptions, digital magazine subscriptions, digital newspaper advertising, digital magazine advertising), geographic area (e.g., North America), and for selected countries (e.g., U.S.).

BizMiner Market Analysis Reports
Magazine Publishers  Search for "511120" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Magazine Publishers  Search for "511120" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Magazine & Periodical Publishing
(see links for individual reports)  (sample spreadsheet)

Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

PayScale, Inc.
Magazine Publisher

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as editor-in-chief, senior editor, associate editor, copy editor, art director, graphic designer, and staff writer, with firms for which salary or hourly wage data is provided including Condé Nast International, Inc., Hearst Communications, Inc., American City Business Journals, Inc., and Meredith Corporation.

U.S. Bureau of Labor Statistics
Newspaper, Periodical, Book, and Directory Publishers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for personnel employed by establishments in this sector which includes publishers of magazines and other periodicals (e.g., trade journals, newsletters, entertainment guides, academic publications, and scientific and professional journals) in print and/or electronic formats. All data is available free online.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 2721 - Periodicals: Publishing, or Publishing and Printing
  NAICS Code 513120 - Periodical Publishers
Types of establishments included in these codes
Consumer magazine publishers - establishments that publish magazines aimed at general consumers, covering topics such as entertainment, lifestyle, health, and news.
Trade magazine publishers - establishments that publish magazines for professionals within a particular industry or trade, covering topics such as technology, finance, and marketing.
Academic and scholarly journal publishers - establishments that publish journals aimed at academic and research communities, covering topics such as scientific research, history, and literature.
Newsletters and bulletins publishers - establishments that publish shorter periodicals, such as newsletters and bulletins, covering a specific topic or industry.
Online periodical publishers - establishments that publish periodicals exclusively online, often with content that is updated on a regular basis.
Periodical printers - establishments that provide printing services for periodicals, including printing, binding, and finishing.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Book Stores
Book Publishers
College Bookstores
Newspaper Publishers


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