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Newspaper Publishers – Industry Analysis, Statistics, Trends, and Forecasts

SIC 2711  |  NAICS 511110

The following guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Newspaper Publishing  (view report)
Book, Magazine & Newspaper Distributors  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research reports and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

Editor & Publisher
E&P Magazine

Monthly trade magazine provides coverage of all aspects of the North American newspaper industry, including advertising, circulation, business, newsroom, production, marketing, and digital technology, and publishes an annual databook which provides details and contacts for more than eight thousand U.S. and Canadian newspapers. Selected articles from current and prior issues are available online.

Pew Research Center
Newspapers Fact Sheet / News and Analysis / news-and-analysis

Annual fact sheet and other periodic reports provide in-depth analysis of trends and developments in the newspaper industry, with topics addressed in various reports including advertising and circulation revenues, audience size and composition, social and digital news media, bias in coverage of political issues, newsroom employment, and mergers, closings, and layoffs. Reports are available free online.

National Newspaper Association
Industry Research

Research reported in this section includes the summary results of the annual Community Newspaper Readership Survey conducted by Susquehanna Polling & Research which polls 1,000 households in rural and urban communities across the country about the sources of information that they rely on for news and information about their local community. Summary survey results are available free online.

News Media Alliance
Research & Tools

Research and tools section features insights from research reports, case studies, and other sources aimed at helping NMA members grow their audience and revenue and improve their operations, with topic categories covered including advertising, audience, sales, marketing, strategy, operations, and technology. A limited number of selected articles from each topic category can be viewed free online.

American Press Institute
Research and Insights  Select options from drop-down menu

Research section includes white papers, studies, reports, and daily e-newsletter articles that address key issues facing news organizations, with topics covered in this section including advertising, reader revenue, business models, audience data, mobile, social media, business management, and metrics. Articles and reports can be viewed free online, with e-newsletter subscription available upon request.

Freedonia Group
Newspaper Publishing: United States

Freedonia Focus market research report analyzes the U.S. newspaper market at the publisher level, with data provided including historical and forecast revenue by source (e.g., advertising space, sales and subscriptions, printing services, distribution services, other services) and media type (e.g., print, digital, other) and firms profiled including Gannett, McClatchy, The New York Times, and News Corp.

BizMiner Market Analysis Reports
Newspaper Publishers  Search for "511110" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Newspaper Publishers  Search for "511110" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial ratio analysis can be viewed free online.

Inland Press Association
Publisher Benchmarks

Online performance benchmarking tool allows users to compare their publishing operation's financial and operating performance with other similar operations, with performance measures categorized by company size, ownership type, business model, and geographic region. Online benchmarking tool is available by subscription to participating members only; contact the association for more information.

IBISWorld Research Reports
Newspaper Publishing
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for establishments that produce and distribute newspapers on a daily or weekly basis, with contents typically including news stories, feature articles, opinion columns, editorials, obituaries, public notices, and classified and display ads. Sample report is available online.

Compensation and Salary Surveys

Inland Press Association
Newspaper Industry Compensation Survey

Annual compensation survey provides compensation data, including pay ranges, base pay averages and medians, and total direct compensation medians and weighted averages, for more than 100 job positions in the U.S. and Canada, with survey data broken out by circulation size, revenue level, and geographic region. Survey brochure, instructions, and various input forms can be viewed free online.

U.S. Bureau of Labor Statistics
Newspaper Publishers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for occupational classifications employed by companies that produce and distribute newspapers on a daily or weekly basis, with contents typically including news stories, feature articles, opinion columns, editorials, obituaries, legal notices, and classified and display ads. Wage data is available free online.

PayScale, Inc.
Newspaper Publisher

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as managing editor, copy editor, graphic artist, page designer, sports writer, reporter, photojournalist, and advertising sales representative, with publishers for which data is provided including Gannett Co. Inc., News Corp., The New York Times, Tribune Publishing Company, and The McClatchy Company.

BV Guides and Databases

Private company sales transaction data for over 900 industries.

Related Industries:
Book Stores
Book Publishers
College Bookstores
Magazine Publishers


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