SIC 2711 | NAICS 511110
The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.
Select from the following sections or scroll below to view available resources:
For guides to other industries, see our index of over 400 industries.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Editor & Publisher
https://www.editorandpublisher.com / digital-archives
Monthly trade magazine provides coverage of all aspects of the North American newspaper industry, including advertising, circulation, business, newsroom, production, marketing, and digital technology, and publishes an annual databook which provides details and contacts for over eight thousand daily and weekly U.S. and Canadian newspapers. Current and archived issues can be viewed free online.
First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:
Pew Research Center
Newspapers Fact Sheet / News and Analysis
https://www.journalism.org/fact-sheet / news-and-analysis
Annual fact sheet and other periodic reports provide in-depth analysis of trends and developments in the newspaper industry, with topics addressed in various reports including advertising and circulation revenues, audience size and composition, social and digital news media, bias in coverage of political issues, newsroom employment, and mergers, closings, and layoffs. Reports are available free online.
National Newspaper Association
Research reported in this section includes the summary results of the annual Community Newspaper Readership Survey conducted by Susquehanna Polling & Research which polls 1,000 households in rural and urban communities across the country about the sources of information that they rely on for news and information about their local community. Summary survey results are available free online.
News Media Alliance
Research & Tools
Research and tools section features insights from research reports, case studies, and other sources aimed at helping NMA members grow their audience and revenue and improve their operations, with topic categories covered including advertising, audience, sales, marketing, strategy, operations, and technology. A limited number of selected articles from each topic category can be viewed free online.
American Press Institute
Research and Insights
https://www.americanpressinstitute.org/ Select options from drop-down menu
Research section includes white papers, studies, reports, and daily e-newsletter articles that address key issues facing news organizations, with topics covered in this section including advertising, reader revenue, business models, audience data, mobile, social media, business management, and metrics. Articles and reports can be viewed free online, with e-newsletter subscription available upon request.
Newspaper Publishing: United States
Freedonia Focus market research report analyzes the U.S. newspaper market at the publisher level, with data provided including historical and forecast revenue by source (e.g., advertising space, sales and subscriptions, printing services, distribution services, other services) and media type (e.g., print, digital, other) and firms profiled including Gannett, McClatchy, The New York Times, and News Corp.
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Financial Statements and Financial Ratios
https://www.bizminer.com Search for "511110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Inland Press Association
Online performance benchmarking tool allows users to compare their publishing operation's financial and operating performance with other similar operations, with performance measures categorized by company size, ownership type, business model, and geographic region. Online benchmarking tool is available by subscription to participating members only; contact the association for more information.
(see links for individual reports)
Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for establishments that produce and distribute newspapers on a daily or weekly basis, with contents typically including news stories, feature articles, opinion columns, editorials, obituaries, public notices, and classified and display ads. Sample report is available online.
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Compensation and Salary Surveys
Inland Press Association
Newspaper Industry Compensation Survey
Annual compensation survey provides compensation data, including pay ranges, base pay averages and medians, and total direct compensation medians and weighted averages, for more than 100 job positions in the U.S. and Canada, with survey data broken out by circulation size, revenue level, and geographic region. Survey brochure, instructions, and various input forms can be viewed free online.
U.S. Bureau of Labor Statistics
Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for occupational classifications employed by companies that produce and distribute newspapers on a daily or weekly basis, with contents typically including news stories, feature articles, opinion columns, editorials, obituaries, legal notices, and classified and display ads. Wage data is available free online.
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as managing editor, copy editor, graphic artist, page designer, sports writer, reporter, photojournalist, and advertising sales representative, with publishers for which data is provided including Gannett Co. Inc., News Corp., The New York Times, Tribune Publishing Company, and The McClatchy Company.
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Business Valuation Resources