Newspaper Publishers – Industry Research, Analysis, Statistics, and Forecasts
See the following sections listed below to view available resources by category:
For guides to other industries, see our index of over 400 industries.
Newspaper Publishing (view report)
Book, Magazine & Newspaper Distributors (view report)
- Market size and major product and service segments
- Key industry statistics, trends, and financial ratios
- Operating conditions and current performance
- Competitive landscape and environment
- Major company profiles and market shares
- Five-year outlook and growth forecasts
Editor & Publisher
Monthly trade magazine provides coverage of all aspects of the North American newspaper industry, including advertising, circulation, business, newsroom, production, marketing, and digital technology, and publishes an annual databook which provides details and contacts for more than eight thousand U.S. and Canadian newspapers. Selected articles from current and prior issues are available online.
Pew Research Center
Newspapers Fact Sheet / News and Analysis
https://www.pewresearch.org/fact-sheet / news-and-analysis
Annual fact sheet and other periodic reports provide in-depth analysis of trends and developments in the newspaper industry, with topics addressed in various reports including advertising and circulation revenues, audience size and composition, social and digital news media, bias in coverage of political issues, newsroom employment, and mergers, closings, and layoffs. Reports are available free online.
National Newspaper Association
Research reported in this section includes the summary results of the annual Community Newspaper Readership Survey conducted by Susquehanna Polling & Research which polls 1,000 households in rural and urban communities across the country about the sources of information that they rely on for news and information about their local community. Summary survey results are available free online.
Research & Tools
Research and tools section features insights from research reports, case studies, and other sources aimed at helping NMA members grow their audience and revenue and improve their operations, with topic categories covered including advertising, audience, sales, marketing, strategy, operations, and technology. A limited number of selected articles from each topic category can be viewed free online.
American Press Institute
Research and Insights
https://www.americanpressinstitute.org/ Select options from drop-down menu
Research section includes white papers, studies, reports, and daily e-newsletter articles that address key issues facing news organizations, with topics covered in this section including advertising, reader revenue, business models, audience data, mobile, social media, business management, and metrics. Articles and reports can be viewed free online, with e-newsletter subscription available upon request.
Newspaper Publishing: United States
Freedonia Focus market research report analyzes the U.S. newspaper market at the publisher level, with data provided including historical and forecast revenue by source (e.g., advertising space, sales and subscriptions, printing services, distribution services, other services) and media type (e.g., print, digital, other) and firms profiled including Gannett, McClatchy, The New York Times, and News Corp.
BizMiner Market Analysis Reports
https://www.bizminer.com Search for "511110" to see available reports
Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.
- Income and expenses in dollars and percentages
- Balance sheets in dollars and percentages
- Profitability and return on investment ratios
- Liquidity and working capital ratios
- Asset turnover and efficiency ratios
- Capital structure and debt service ratios
Key statistics section of these reports provides detailed income statements and balance sheets on a common-size basis and over twenty-five industry financial ratios, with financial ratios provided for the each of the four most recent calendar years and on a historical average basis for 3-year, 5-year, and 10-year time periods. Sample spreadsheet with breakdowns by asset size can be viewed free online.
Inland Press Association
Online performance benchmarking tool allows users to compare their publishing operation's financial and operating performance with other similar operations, with performance measures categorized by company size, ownership type, business model, and geographic region. Online benchmarking tool is available by subscription to participating members only; contact the association for more information.
Inland Press Association
Newspaper Industry Compensation Survey
Annual compensation survey provides compensation data, including pay ranges, base pay averages and medians, and total direct compensation medians and weighted averages, for more than 100 job positions in the U.S. and Canada, with survey data broken out by circulation size, revenue level, and geographic region. Survey brochure, instructions, and various input forms can be viewed free online.
U.S. Bureau of Labor Statistics
Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for occupational classifications employed by companies that produce and distribute newspapers on a daily or weekly basis, with contents typically including news stories, feature articles, opinion columns, editorials, obituaries, legal notices, and classified and display ads. Wage data is available free online.
Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as managing editor, copy editor, graphic artist, page designer, sports writer, reporter, photojournalist, and advertising sales representative, with publishers for which data is provided including Gannett Co. Inc., News Corp., The New York Times, Tribune Publishing Company, and The McClatchy Company.
Private Company Sales Transaction Databases
Types of establishments included in these codes
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