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Newspaper Publishers

SIC 2711 | NAICS 511110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Newspaper Publishing  (view report)
Book, Magazine & Newspaper Distributors  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

News Media Alliance
Research and Tools
Research section features research reports, case studies, and other resources aimed at helping users increase circulation and revenue and improve operations, with topical categories covered including advertising, audience and circulation, and digital media. Selected items can be viewed free online.

Newspaper Publishers

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Pew Research Center
State of the Media: Newspapers
Annual research report provides in-depth analysis of trends and developments in the industry, with topics covered including print and digital advertising; circulation and revenues; digital audience; tablets, mobile, and social media; staffing; ownership and acquisitions; and more. Report can be viewed free online.

Editor & Publisher
Information resources available from this organization include:

Monthly trade journal features news, information, and analysis for the newspaper industry, with topics covered including business, advertising, circulation, marketing, technology, and more. Print and digital editions are available to subscribers only; selected articles from current and prior issues can be viewed online by selecting the "Features", "A Section", and "Columns" sections and from the "Exclusives" drop-down menu.

This section includes articles and other information from a wide variety of sources (e.g., The Guardian, Reuters, AdAge, Digiday), with categories covered including business, technology, advertising and circulation, online, syndicate, production, and more. All articles can be viewed free online.

Annual Data Book
Annual data book publication includes profiles of more than 25,000 companies and also includes information on newspaper groups, trade associations, appraisers, brokers, and more. Publication is available in print and online database formats; sample excerpts from both formats are available online.

Publications available from this organization include:

Investing in Newspaper® Market Report
Annual investment reference guide provides a market-by-market analysis for daily and weekly papers, with information provided including historic and projected market demographics; circulation detail including market share and market penetration by publication; estimated revenue (e.g., advertising, circulation, total) by publication; and estimated total market revenue. Sample pages from report are available online.

Investing in Newspaper® Ownership Report
Annual information guide profiles daily and weekly papers by owner, with information provided for each publication including publication name; location and contact information; market rank; number of days published each week; estimated circulation (e.g., daily, Sunday, and weekly), estimated annual revenues, and acquisition information. Sample pages from report are available online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Newspaper Publishers  Search for "511110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Inland Press Association
Publisher Benchmarks  Select above title from "Research" drop-down menu
Online interactive performance benchmark tool allows users to compare their firm's financial and operating performance with other similar firms, with benchmarking data categorized by business model, circulation size, ownership structure, annual revenue, revenue sources, profitability, staffing levels, and geographic region. Online benchmarking tool is available to participating members only; contact association for more information.

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Compensation and Salary Surveys

Inland Press Association
Newspaper Industry Compensation Survey  Select above title from "Research" drop-down menu
Annual compensation survey provides compensation data, including pay ranges, base pay averages and medians, and total direct compensation averages and medians, for more than 80 job positions specific to the industry in the U.S. and Canada, with survey data broken out by circulation size, annual company revenue level, and geographic region. Complete listing of the positions included in the survey can be viewed online.

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Business Valuation Resources

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