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Garden & Plant Nurseries – Industry Analysis, Statistics, Trends, and Forecasts

SIC 0181  |  NAICS 111421

This free online guide to industry research and analysis provides sources for industry statistics, trends, and forecasts, financial ratios, salary surveys, and more.

See the following sections listed below to view available resources by category:

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Industry Research Reports
Nursery Plant & Flower Growing  (view report)
Nursery Stock & Flower Wholesaling  (view report)
Comprehensive industry research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:
Sample industry research report and selected industry statistics including market size, five-year average growth rate, number of businesses, and total employment are available free online.

GIE Media, Inc.
Nursery Management

Monthly trade publication features news and information for wholesale nursery growers, with special features including the annual "State of the Industry" report included in November issue which covers topics such as crop production plans, sales and profits, prices and marketing, labor and wages, and shipping and product distribution. Archived digital editions of the publication are available free online.

Greenhouse Grower Magazine
State of the Industry Survey

Annual survey of commercial greenhouse growers and grower-retailers provides a detailed profile of the industry, with topics covered by the survey including owner and business characteristics, annual sales volume and production trends, types of plants grown and production plans for year ahead, top business concerns and issues, operational goals for next three years, and capital expenditure plans.

Greenhouse Management Magazine
State of the Industry Report

Annual report summarizes reader responses to an online survey, with topics addressed in the report including projected change in sales and profits for the year ahead, planned changes in production by product category, overall increase in prices, percentage sales by customer category, hiring practices and challenges, increases in salaries and hourly wages, and top challenges in growing the business.

National Agriculture Statistical Service, U.S. Department of Agriculture
Resources available from this organization include:

Census of Horticultural Specialties
Periodic report provides detailed information on nursery stock, floriculture, and other specialty crops, with information provided in the report including sales by product category, annual sales volume, and distribution channel (e.g., wholesale, retail); value of land, buildings, and equipment and total square footage used for production; and production expenses by product category and annual sales volume.

Floriculture Crops
Annual report provides detailed information on the floriculture industry by state for 15 program states, with information provided in the report including annual wholesale sales by product category; number of producers by annual sales and product category; production area by cover type; and quantity sold, percentage of quantity sold at wholesale, wholesale price, and wholesale sales by product category.

The Business Research Company
Greenhouse, Nursery, and Flowers

BRC research report provides an in-depth analysis of this product sector on a global basis, with data provided in the report including market size and forecast by type (e.g., food crops grown under cover, nursery and floriculture production), market (e.g., B2B, B2C), and region (e.g., USA) and companies profiled including Coasta Farms, Altman Plants, Kurt Weiss Greenhouses, and Color Spot Nurseries.

BizMiner Market Analysis Reports
Nursery & Floriculture Production  Search for "111421" to see available reports

Market analysis reports provide industry statistics for a user-defined area on a national, state, county, metro area, or zip code level, with data provided including number of companies, market volume and sales trends, average company sales, sales per employee, staffing and employment trends, average employee wage, and business start up activity and failure rates. Sample report can be viewed online.

More industry research reports »

Financial Statements and Financial Ratios

BizMiner Industry Financial Ratios
Nursery & Floriculture Production  Search for "111421" to see available reports
Five-year financial statement analysis reports provide income statements, balance sheets, and key industry financial ratios for companies of all sizes, with financial data available by sales size range on a national, state, and metropolitan area level including:
Sample financial statement and ratio analysis report is available free online.

Industry Research Reports
Nursery Plant & Flower Growing
(see links for individual reports)  (sample spreadsheet)

Financial benchmarks section provides detailed comparative income statements and balance sheets and over twenty-five industry financial ratios, with financial benchmarks available for each of the five most recent fiscal years and on a historical average basis for three-year, five-year, and ten-year time periods. Sample spreadsheet that includes breakdowns by total asset size can be viewed free online.

More financial benchmarking data »

Compensation and Salary Surveys

PayScale, Inc.
Plant / Tree Nursery

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as nursery manager, greenhouse manager, horticulturist, arborist, pesticide sprayer, nursery worker, sales associate, and truck driver, with employers for which salary or wage data is provided including Armstrong Garden Centers, Inc., Bordine Nursery, Ltd., Smith Gardens, Inc., and Costa Farms, LLC.

U.S. Bureau of Labor Statistics
Farmers, Ranchers, and Other Agricultural Managers
Farm Workers and Laborers: Crop, Nursery, and Greenhouse / workers-and-laborers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for the above occupational categories, which include nursery and greenhouse managers who direct, control, and coordinate activities involved in planting, growing, and harvesting trees, shrubs, flowers, and other plants and the workers who perform these activities. All wage data is available free online.

More compensation surveys »

BV Guides and Databases

Private Company Sales Transaction Databases
Free "Visitor Search" allows users to search the DealStats, BIZCOMPS, and FactSet/BVR databases for private company sales transaction data by SIC or NAICS Code using the following codes:
  SIC Code 0181 - Ornamental Floriculture and Nursery Products Production
  NAICS Code 111421 - Nursery and Tree Production
Types of establishments included in these codes
Nursery plant producers - establishments primarily engaged in the cultivation of a wide variety of nursery products and plants. These producers may operate in open fields or under controlled conditions, such as greenhouses. Nursery plant producers grow plants like ornamental trees, shrubs, flowers, and bulbs for landscaping and garden purposes. They typically sell their products to retailers, landscapers, and wholesalers.
Fruit tree nurseries - specialized establishments focused on the cultivation of fruit tree stock that grow a variety of fruit-bearing trees, including apple, pear, cherry, and citrus trees, often with the goal of producing healthy saplings for sale to orchardists, farmers, and home gardeners. They may offer a selection of fruit tree varieties tailored to different climates and growing conditions.
Sod farms - establishments that specialize in the cultivation of sod, which consists of grass and the underlying soil held together by roots. Sod farms grow and harvest grass in large rolls or squares, providing an instant lawn solution. They serve landscapers, builders, golf courses, and homeowners looking to establish or repair lawns quickly. Sod farms often offer a variety of grass species suitable for different uses and climates.
Horticultural bulb growers - specialized establishments that focus on the cultivation of horticultural bulbs, including flower bulbs like tulips, daffodils, and lilies. These growers produce high-quality bulbs for both commercial flower production and home gardening. Horticultural bulb growers often offer a range of bulb sizes and varieties to cater to various planting needs and preferences.
Tree seedling nurseries - establishments primarily engaged in the production of tree seedlings for various purposes, including reforestation, landscaping, and conservation efforts. Tree seedling nurseries grow and sell young trees with the goal of facilitating afforestation and reforestation projects. They may offer a diverse selection of tree species, ranging from hardwoods to conifers, to meet different ecological and forestry needs.
Ornamental shrub nurseries - establishments specializing in the cultivation of ornamental shrubs for landscaping and garden purposes that grow a wide selection of shrub varieties known for their visual appeal and landscaping versatility. They serve landscapers, garden centers, and homeowners seeking to enhance outdoor spaces. These nurseries often offer shrubs in various sizes, shapes, and colors to accommodate diverse landscape design preferences.
Aquatic plant nurseries - specialized establishments primarily engaged in the cultivation of aquatic plants, including water lilies, lotuses, submerged aquatic vegetation, and emergent wetland plants, that typically cater to a diverse range of customers, including water garden enthusiasts, landscaping professionals, and ecological restoration projects. They provide a variety of plants suitable for different water features, such as ponds, lakes, and wetlands, that contribute to the aesthetic and ecological enhancement of aquatic environments.
Christmas tree farms - establishments engaged in the cultivation and harvesting of various species of evergreen conifers like pine, spruce, and fir specifically for use as Christmas trees. These establishments plant, nurture, and prune trees to achieve the desired shape and size. Operations include managing different growth stages and ensuring tree health. The farms typically operate seasonally, with a focus on direct sales to consumers, wholesale distribution to retailers, and sometimes offering choose-and-cut experiences for families.
Sample reports with detailed sales transaction data and valuation multiples are available free online.

More valuation data »

Related Industries:
Florists and Flower Shops
Landscape and Lawn Care Services
Landscape Design and Architectural Services
Lawn and Garden Equipment and Supplies Stores


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