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Garden, Landscape, and Plant Nurseries

SIC 0181 | NAICS 111421

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Flower & Plant Growing  (view report)
Flower & Nursery Stock Wholesaling  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast

American Nurseryman
AN Magazine
Monthly trade publication features news and information for commercial horticultural professionals, with special features including the annual "Wage & Benefits Report" (February issue) and the "State of the Industry Report" (July issue). Current and prior digital editions of the magazine can be viewed free online.

Nursery & Floriculture Production

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

National Agriculture Statistical Service, U.S. Department of Agriculture
Information resources available from this organization include:

Floriculture Crops
Annual report provides detailed information on the floriculture industry by state for 15 states, with information provided in the report including wholesale value of sales in total and by plant category; number of producers by annual sales, plant category, and production area by type of cover; and number of producers, quantity sold, wholesale prices, and wholesale sales by plant category. Report can be downloaded and viewed online.

Census of Horticultural Specialties
Periodic census report provides detailed information on the horticulture industry, with information provided in the report including sales by product category, production expenses (e.g., labor, plants, containers, fuel, and other), sales by marketing channel, sales by size of operation, wholesale and retail sales, top nursery stock categories, and horticulture production by state. Full census report can be downloaded and viewed online.

Agricultural Marketing Resource Center, Iowa State University
Nursery Trees
Online reference guide provides an overview and profile of the nursery and landscape industry, and includes references to additional sources of information for topics such as business management, production, sales, marketing, horticulture statistical data, and business case studies. All information is available free online.

Knowledge Center
"Knowledge Center" section features news and information for the horticulture industry, with topics covered in this section including industry trends, business management, marketing, production management, personnel, and government regulation. All articles are categorized by month and topic and can be viewed free online.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Nursery and Tree Production  Search for "111421"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Nursery and Tree Production  Search for "111421"

Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms in this sector. Print edition includes five years of historical data, with the most recent year's data broken down by net sales and total assets size range. Individual NAICS downloads which mirror the print edition format can be purchased online. Sample report can be viewed online.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Farm Workers and Laborers: Crop, Nursery, and Greenhouse
Annual employment and wages survey provides hourly and annual wage data for nursery and greenhouse workers on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

American Nurseryman
Wage & Benefits Report
Annual compensation report provides hourly wage and salary data for commercial horticulture personnel, with compensation data provided including average hourly wage data for full-time and part-time hourly personnel and average annual salary data for presidents/CEOs/owners, operations managers, operations supervisors, production managers, and certified nursery professionals. Current and prior surveys are available free online.

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Business Valuation Resources

Small Business Valuation Multiples

Plant Nurseries

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

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