Valuation Resources

Garden, Landscape, and Plant Nurseries

SIC 0181 | NAICS 111421

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:
  • Industry Analysis, Trends, Statistics, and Forecasts
  • Financial Statements and Financial Ratios
  • Compensation and Salary Surveys
  • Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

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Industry Analysis, Trends, Statistics, and Forecasts

Nursery Plant & Flower Growing  (view report)
Nursery Stock & Flower Wholesaling  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Topics addressed in the reports include:

  • Market size, product segments, and major markets
  • Key statistics, market trends, and external drivers
  • Operating conditions and current performance
  • Competitive landscape and environment
  • Major company profiles and market shares
  • Five-year outlook and revenue forecast

GIE Media, Inc.
Nursery Management / archived-issues

Monthly trade publication features news and information for wholesale nursery growers, with special features including the annual "State of the Industry" report included in November issue which covers topics such as crop production plans, sales and profits, prices and marketing, labor and wages, and shipping and product distribution. Archived digital editions of the publication are available free online.

Greenhouse Grower Magazine
State of the Industry Survey

Annual survey of commercial greenhouse growers and grower-retailers provides a detailed profile of the industry, with topics covered by the survey including owner and business characteristics, annual sales volume and production trends, types of plants grown and production plans for year ahead, top business concerns and issues, operational goals for next three years, and capital expenditure plans.

Greenhouse Management Magazine
State of the Industry Report

Annual report summarizes reader responses to an online survey, with topics addressed in the report including projected change in sales and profits for the year ahead, planned changes in production by product category, overall increase in prices, percentage sales by customer category, hiring practices and challenges, increases in salaries and hourly wages, and top challenges in growing the business.

National Agriculture Statistical Service, U.S. Department of Agriculture
Information resources available from this organization include:

Census of Horticultural Specialties
Periodic report provides detailed information on nursery stock, floriculture, and other specialty crops, with information provided in the report including sales by product category, annual sales volume, and distribution channel (e.g., wholesale, retail); value of land, buildings, and equipment and total square footage used for production; and production expenses by product category and annual sales volume.

Floriculture Crops
Annual report provides detailed information on the floriculture industry by state for 15 program states, with information provided in the report including annual wholesale sales by product category; number of producers by annual sales and product category; production area by cover type; and quantity sold, percentage of quantity sold at wholesale, wholesale price, and wholesale sales by product category.

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Financial Statements and Financial Ratios

Industry Financial Ratios
Nursery & Floriculture Production  Search for "111421"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level including:

  • Income and expenses in dollars and percentages
  • Balance sheets in dollars and percentages
  • Profitability and return on investment ratios
  • Liquidity and working capital ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Nursery Plant & Flower Growing
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of revenue for establishments that grow and sell nursery plants (e.g., trees, shrubs, and garden plants) and flowers and related products (e.g., perennials, bedding plants, potted flowers, cut flowers, cultivated greens and foliage, and flower seeds and bulbs) on a wholesale or retail basis.

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Compensation and Salary Surveys

PayScale, Inc.
Plant / Tree Nursery

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as nursery manager, greenhouse manager, horticulturist, arborist, pesticide sprayer, nursery worker, sales associate, and truck driver, with employers for which salary or wage data is provided including Armstrong Garden Centers, Inc., Bordine Nursery, Ltd., Smith Gardens, Inc., and Costa Farms, LLC.

U.S. Bureau of Labor Statistics
Farmers, Ranchers, and Other Agricultural Managers
Farm Workers and Laborers: Crop, Nursery, and Greenhouse / workers

Annual wage survey provides hourly and annual wage data on a national, state, and local area basis for the above occupational categories, which include nursery and greenhouse managers who direct, control, and coordinate activities involved in planting, growing, and harvesting trees, shrubs, flowers, and other plants and the workers who perform these activities. All wage data is available free online.

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Business Valuation Resources

Business Valuation Resources, LLC
DealStats® - Private and Public Company Transaction Data

Interactive database provides detailed transaction data for over 38,000 private and public companies sold for prices ranging from under $250,000 to over $500,000,000, with valuation measures provided including market value of invested capital as a multiple of revenue, gross profit, EBIT, EBITDA, SDE, and book value of invested capital. User guide, free webinar, and sample reports are available online.

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Related Industries:
Florists and Flower Shops
Landscape and Lawn Care Services
Landscape Design and Architectural Services
Lawn and Garden Equipment and Supplies Stores


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