Business ValuationIndustry ResourcesIndustry OutlookFinancial RatiosSalary SurveysEconomic DataMore Resources

Accountants and Accounting Firms

SIC 8721 | NAICS 541210

The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

For guides to other industries, see our index.

Industry Analysis, Trends, Statistics, and Forecasts

Accounting, Tax & Auditing Services  (view report)
Payroll & Bookkeeping Services  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

SourceMedia, Inc.
Accounting Today

Monthly trade magazine features news and information for the accounting profession, with topics covered including practice management, marketing and practice development, regulatory and legislative updates, technology, and mergers and acquisitions. Selected articles from current and prior issues can be viewed free online with registration, with free print or digital edition subscriptions available for qualified parties.

First Research
Accounting Services

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

American Institute of Certified Public Accountants
Management of an Accounting Practice Handbook  Search for above title
Comprehensive three-volume guide provides in-depth information on managing an accounting practice, with content section topics including developing a practice, practice administration, personnel, owner issues, and management data (including benchmarking and statistical information from the annual National MAP Survey and the AICPA Practitioners Symposium survey). Detailed table of contents can be viewed free online.

Financial Benchmarking Data

Industry Financial Ratios
Accounting, Auditing, and Bookkeeping Services  Search for "5412"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

American Institute of Certified Public Accountants
PCPS / TSCPA National MAP Survey

Annual benchmarking study provides information on practice income and expenses, billing rates, total and chargeable hours, staffing levels, compensation and benefits, and more, with survey contents broken out in individual reports by state, geographic region (e.g., Northeast, South, Midwest, and West), and practice size based on revenues (e.g., small - less than $500K, medium - $500K to $1.5M, and large - $1.5M to $10M+).

Rosenberg Associates
National MAP Survey of CPA Firm Statistics

Annual survey of over 400 CPA firms provides information on net fees, billing rates, total and chargeable hours, utilization, income per partner, and more, with survey results broken out by practice size (e.g., sole practitioners, less than $2M, $2M to $10M, $10M to $20M, more than $20M), metropolitan area market population, and geographic location. Detailed description of survey contents can be viewed free online.

More Resources ››

Compensation Surveys

U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Accountants and Auditors
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Robert Half
Accounting and Finance Salary Guide

Annual salary guide provides average starting salary ranges for personnel employed by public accounting firms, with salary data broken out by firm size based on annual revenues. Online salary calculator can be used to estimate the average starting salary range for specific job positions in a local market, with selection criteria including zip code, job category, position level, and firm size. All information is available free online.

ERI Economic Research Institute
Accounting Services Salary Survey

Annual salary survey provides compensation data for executive, salaried, and hourly personnel employed in this service sector on a national and regional level, with services categories covered in the survey including auditing, accounting, bookkeeping, tax return preparation, and payroll processing services. Complete listing of all job positions included in the survey and sample pages for selected job positions are accessible online.

More Resources ››

Business Valuation Resources

Valuing Professional Practices and Licenses:
A Guide for the Matrimonial Practitioner

Part D: Accounting Practices
Ronald L. Brown (Editor), Wolters Kluwer, supplemented annually

Valuation guide contains over 45 chapters focused on valuing professional practices, degrees, and licenses for divorce purposes, with professions covered including attorneys, accountants, physicians, and dentists. Detailed table of contents and searchable text can be viewed online using "Google Preview" feature.

Small Business Valuation Multiples

Accounting, Tax, and Bookkeeping Services

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

About | Terms | Privacy | Contact