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Massage Therapists

SIC 8049 | NAICS 621399


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.



For guides to other industries, see our index of over 400 industries.





Industry Analysis, Trends, Statistics, and Forecasts


Massage Services  (view report)
Massage Franchises  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast


American Massage Therapy Association
Information resources available from this organization include:

AMTA Industry Fact Sheet
http://www.amta...org/research/
Introductory section provides a summary overview of the profession, with topics covered in this section including industry size and scope, practitioner characteristics, employment and earnings, education and credentials, state regulation, and consumer demand and motivation. All information is available free online.

Career Guidance
http://www.amta...org/professional_development/
Career guidance section provides practical advice and tools for successfully operating a practice, with topics covered in this section including practice management, marketing tools, insurance reimbursements, business finances, client relations, workplace options, and risk management. All information is available free online.

AMTA Massage Profession Research Report
http://www.amta...org/research/
Comprehensive annual research report provides in-depth analysis of the profession, with topics covered in the report including consumer demand and motivation, practice and practitioner characteristics, services offered, employment and earnings, health care industry role, training and education, and use of technology. Research reports are available to members only.



Spa Services
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


Associated Bodywork & Massage Professionals
Information resources available from this organization include:

Massage State Regulation Guide
http://www.massagetherapy.com/
Career guide section provides professional licensure requirements by state, with information provided including designation, education hours required, renewal continuing education hours per year, examinations required, liability insurance requirements, and additional requirements. All information is available free online.

Successful Practice Handbook
http://cp.revolio.com/
Comprehensive practice handbook addresses the various aspects of starting a practice and running it successfully, with content sections including choosing your career path, business management basics, marketing and advertising, financial management, ethical considerations, practitioner self-care, and additional resources and marketing materials. Digital edition of this publication can be downloaded and viewed online.


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Financial Statements and Financial Ratios



Industry Financial Ratios
Massage Services
https://www.bizminer.com  Search for "621399" and "812199"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


IBISWorld
Massage Services
(see links for individual reports)
Cost structure benchmarks section of these reports provide an analysis of industry costs and profits as a percentage of revenue by income and expense category (e.g., purchases, wages, depreciation, marketing, rent and utilities, other expenses, and earnings before interest and taxes) and includes commentary on trends and expectations for specific categories. Sample report can be downloaded and viewed online.

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Compensation and Salary Surveys


American Massage Therapy Association
AMTA Massage Profession Research Report
http://www.amta...org/research/
Comprehensive annual research report provides in-depth analysis of the profession, with compensation data provided including average hourly earnings (with and without tips) by service location (e.g., client home or workplace, therapist home or office, health club or athletic facility, chiropractic/medical office or clinic, spa or salon, hotel/resort/cruise, and franchise or chain operation). Research reports are available to members only.

U.S. Bureau of Labor Statistics
Information resources available from this organization include:

Occupational Outlook Handbook - Massage Therapists
https://www.bls.gov/massage-therapists
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Occupational Employment and Wages - Massage Therapists
https://www.bls.gov/oes/current/oes319011.htm
Annual employment and wages survey provides hourly and annual wage data for this occupational category on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, upper/lower quartiles, and upper/lower deciles. All information is available free online.


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