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Yoga Studios

SIC 7999 | NAICS 611699

The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

For guides to other industries, see our index.

Industry Analysis, Trends, Statistics, and Forecasts

Pilates & Yoga Studios  (view report)
Personal Trainers  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

Sports & Fitness Industry Association
Yoga Participation Report
SFIA study provides information on yoga participation trends over the last five years and includes a detailed analysis for most recent year broken down by frequency of participation, age, gender, education, income, geographic region, and metropolitan area size. Sample report can be downloaded and viewed online.

Cruz Bay Publishing, Inc.
Information resources available from this organization include:

Yoga In America Study
Comprehensive study of the yoga market provides information on consumer spending on classes and products—including clothing, equipment, and media (DVDs, videos, books, and magazines)—and consumer interest and participation with participant data broken out by age, gender, length of practice, level of practice, motivation for practice, and other demographic and lifestyle factors. Full report is available upon request.

Yoga Journal
Business section of this magazine includes a multi-part series on how to start a yoga studio covering topics such as developing a business plan, trademarking the business name, selecting a location, entering into a lease agreement, and negotiating employment contracts, and also includes additional articles addressing various aspects of successfully managing and operating the business. All articles are available free online.

IDEA Health & Fitness Association
IDEA Fitness Programs & Equipment Trends Report  Select "Press Releases" from left menu for the latest report
"Mind-Body Programs and Activities" section of this report provides information on the number of yoga classes conducted per week, number of participants per class, and percentage of health clubs, studios, and fitness centers offering these classes by facility type. Full report can be downloaded and viewed online.

North American Studio Alliance
Press & Resources
"Press & Resources" section includes a selection of press releases, industry statistics, and other articles, resources, and references from a variety of sources, with a primary focus on news and information for Pilates and yoga studios and instructors and other mind-body professionals. All information is available free online.

Financial Benchmarking Data

Industry Financial Ratios
Yoga Instruction  Search for above title

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Pilates & Yoga Studios
(see links for individual reports)

Cost structure benchmarks section of these reports provide an analysis of industry costs and profits as a percentage of revenue by income and expense category (e.g., purchases, wages, depreciation, marketing, rent and utilities, other expenses, and earnings before interest and taxes) and includes commentary on trends and expectations for specific categories. Sample report can be downloaded and viewed online.

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Compensation Surveys

IDEA Health & Fitness Association
IDEA Fitness Industry Compensation Trends Report  Select "Press Releases" from left menu for the latest report
Compensation survey provides hourly wage data for Pilates and yoga instructors, with statistical measures for hourly wage data including mean, median, mode, minimum, and maximum, and also includes information on employment status, payment methods, and perquisites. Full report can be downloaded and viewed online.

American Council On Exercise
Fitness Professionals Salary Survey
Annual salary survey provides compensation and benefits information for group fitness instructors, with average salary and hourly rate data broken out by employment status (full-time, part-time), geographic region, and level of education (high school diploma, some college/associate's degree, bachelor's degree, master's degree). Full report can be downloaded and viewed online with registration.

U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Fitness Trainers and Instructors
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

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Business Valuation Resources

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