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Yoga Studios

SIC 7999 | NAICS 611699


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.



For guides to other industries, see our index of over 400 industries.





Industry Analysis, Trends, Statistics, and Forecasts


Pilates & Yoga Studios  (view report)
Fitness Centers  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast


Cruz Bay Publishing, Inc.
Yoga Journal
https://www.yogajournal.com/ / how-to-open-a-studio

Business section of this monthly trade magazine includes a series on how to open a studio, covering topics such as developing a business plan, trademarking the name, selecting a location, entering into a lease agreement, and negotiating employment contracts, and includes additional articles that cover other aspects of successfully managing and operating a studio. All articles can be viewed free online.



Fitness Centers
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


North American Studio Alliance
Information resources available from this organization include:

NAMASTA Newsletter
https://www.namasta.com/
Free e-newsletter offers teachers, studio owners, and other mind-body professionals ideas, insights, and information on running their business, with topics covered in the newsletter including advertising and promoting the practice, getting new clients and keeping current clients, increasing revenues and controlling operating costs, developing new offerings, and managing administrative issues and risks.

Press & Resources
http://www.namasta.com/
Press and resources section of this site includes an extensive selection of press releases, statistics, and other articles, resources, and references from a wide range of sources, with a primary focus on news and information for teachers, studio owners, and other practitioners of Pilates, yoga, massage therapy, Tai chi, Qigong, and bodywork techniques. All items in this section are available free online.


Yoga Alliance | Ipsos Public Affairs
Yoga In America Study
https://www.yogaalliance.org/

Comprehensive national study provides detailed information on the practice of yoga in the U.S. from the perspective of practitioners, teachers, and studio owners, with information provided in the studio section including number of classes offered and students attending, teacher staffing and recruitment, other income sources, operating costs, and marketing methods used. Report is available free online.


Sports & Fitness Industry Association
Yoga Participation Report
http://www.sfia.org/ / sample

Annual single sports participation report provides information on participation trends over the last five years and includes a detailed analysis of frequency of participation for most recent year broken down by gender, age, household income, level of education, and geographic region, as well as an analysis of cross participation in other physical activities. Sample sports participation report is available online.


AMR
Pilates & Yoga Studios Market
https://www.alliedmarketresearch.com/

Comprehensive market research report provides a detailed analysis of this market sector on a global and regional basis, with information provided in the study including key market trends, growth factors and opportunities, and market size and forecast by type of activity (e.g., classes, merchandise sales, and accreditation training) and geographic market (e.g., North America, United States, and Canada).


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Financial Statements and Financial Ratios



Industry Financial Ratios
Yoga Instruction
https://www.bizminer.com  Search for above title

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


IBISWorld
Pilates & Yoga Studios
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of annual revenues for studios that provide instructional classes for individuals and groups and may also provide accreditation training for instructors and sell water, protein bars, other nutritional supplements, and ancillary merchandise such as clothing, mats, and workout equipment.


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Compensation and Salary Surveys


PayScale
Yoga Instruction
https://www.payscale.com/
Free online service provides median salary, bonus, and hourly wage data for various job positions in this sector such as general/operations manager, studio manager, instructor, teacher, office manager, administrative assistant, and front desk receptionist, with employers for which salary or wage data is provided including CorePower Yoga, LLC, YogaWorks, Inc., and Bikram's Yoga College of India, L.P.

IDEA Health & Fitness Association
Yoga Instructor Salary

http://www.ideafit.com/

Fitness salaries section provides compensation information by job type and geographic location, with information provided for instructors including employment status (e.g., employee, independent, both), compensation method (e.g., salary, per hour, per class/session, per participant), and average hourly rate and salary on a national, state, and city (e.g., New York, Chicago, Houston, Phoenix, L.A.) basis.


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