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Ski Resorts and Areas

SIC 7999 | NAICS 713920

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Ski & Snowboard Resorts  (view report)
Ski & Snowboard Rental  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


Ski Area Management
SAM Magazine
http://www.saminfo.com/

Bimonthly trade journal features news and information for the mountain resort owners and managers, with topics covered in each issue of this publication including resort operations, rental business, food and beverage services, retail operations, risk management, human resources, marketing, and social media. Selected articles from current and previous issues of the magazine can be viewed free online.


National Ski Areas Association (NSAA)
Information resources available from this trade association include:

NSAA Journal
http://www.nsaa.org/
Bimonthly trade publication features news and information for ski resort management personnel, with special features including the fall "Kotke Report" which covers the national end-of-season survey, the early winter "Demographics" edition which includes coverage of the national demographic study, and the spring "Eye on the Industry" edition which addresses the results of the economic analysis survey.

Industry Stats
http://www.nsaa.org/
Introductory section provides information on estimated annual snowsports visits by geographic region, NSAA geographic region map, number of active domestic snowsports participants by equipment type number of ski areas in operation by state, individual mountain resort areas listed by year opened, and owners of ski resorts listed by state in which headquartered. All information can be viewed free online.

Economic Analysis
http://www.nsaa.org/
Annual report provides a detailed analysis of resort areas from an economic and financial standpoint, with topics covered in the report including ski resort area characteristics (e.g., size, capacity, visitors, days in operation, lift ticket prices, and region), summary financial data, balance sheets, revenue and expenditure analysis by department, and key area ratios. Table of contents can be viewed free online.

Kottke National End of Season Survey
http://www.nsaa.org/
Annual end-of-season survey provides a detailed analysis of visitor data for skiers and snowboarders on regional basis, and also provides data on the number of operating resort areas, snowfall and days open, lesson volumes, visits by ticket type (e.g., paid, season pass, and complimentary/unpaid), and non-snowsports activities (e.g., chairlift ride, mountain biking, golf/disc golf, and zip line/canopy tour).

National Demographic Study
http://www.nsaa.org/
Annual survey conducted by NSAA and RRC Associates provides demographic information for resort visitors (e.g., age, gender, racial/ethnic mix, household income, marital/family status, and visitor party composition), and includes a detailed analysis of visitor geographic origin by NSAA resort region and resort destination by skier/snowboarder place of residence. Table of contents is available free online.


RRC Associates
Snowsports Market Profiles
https://www.rrcassociates.com/

Market profile report provides a snapshot of important characteristics for specific geographic markets, with data provided in each report including number of snowsports visits, number of active participants, demographic characteristics (e.g., age, gender, and household income and status), top 20 ZIP codes for visits, and visitor characteristics (e.g., type of equipment, level of ability, and day or overnight visit).



Financial Benchmarking Data


Industry Financial Ratios
Skiing Facilities
https://www.bizminer.com  Search for "713920"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


NSAA
Economic Analysis
http://www.nsaa.org/

Annual report provides a detailed analysis of resort areas from an economic and financial standpoint, with topics covered in the report including ski resort area characteristics (e.g., size, capacity, visitors, days in operation, lift ticket prices, and region), summary financial data, balance sheets, revenue and expenditure analysis by department, and key area ratios. Table of contents can be viewed free online.




Compensation Surveys


NSAA / Sierra Research Associates LLC
National Wage & Salary Survey of Mountain Resorts
http://www.nsaa.org/ / http://www.sierraresearchassociates.com/

Annual salary survey provides hourly wage rate and base salary data for over 200 job positions, with survey results broken out by geographic region, total uphill lift capacity per hour, and total skier visits for the last full season on an individual resort basis. Survey input spreadsheet with a complete listing of all job positions included by the survey is available free online at Sierra Research Associates LLC.


PayScale
Ski Resorts / Skiing Facility
https://www.payscale.com/

Free online service provides salary, bonus, and hourly rate data for job positions such as operations manager, store manager, food and beverage director, maintenance manager, ski instructor, and ski patroller, with employers for which salary or hourly rate data is provided including Vail Resorts, Inc., Mammoth Mountain Ski Area, LLC, Telluride Ski & Golf Company, LLLP, and Copper Mountain, Inc.




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