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Ski Resorts and Areas

SIC 7999 | NAICS 713920

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Ski and Snowboard Resorts  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


Ski Area Management
SAM Magazine
http://www.saminfo.com/
Bimonthly trade magazine features news and information for mountain resort owners, managers, and other personnel, with the special reports section including a six-part series on the "Future of the Industry" survey conducted by SE Group. Selected articles from current and prior issues of the magazine are available online.

First Research

Ski Facilities
http://www.firstresearch.com
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


NSAA
Information resources available from this trade association include:

Industry Stats
http://www.nsaa.org/stats
Introductory section includes information on U.S. skier and snowboarder visits by geographic region, total active domestic skiers and snowboarders on a national basis, number of resorts in operation, number of resorts by state, and corporate ownership of resorts by state. All information can be viewed free online.

Economic Analysis
http://www.nsaa.org/publications
Annual publication provides an in-depth analysis of ski areas from an economic and financial standpoint, with topics covered in the study including season overview, operating and economic characteristics, revenue and expense analysis, balance sheets, and financial and operating ratios. Table of contents is available online.

Kottke National End of Season Survey
http://www.nsaa.org/publications
Annual end-of-season survey provides a detailed analysis of skier and snowboarder visit data on a national and regional basis, and examines the relationship between this visit data and other factors such as season length, days open, lift capacity, snowfall, and snowmaking. Table of contents can be viewed free online.

National Demographic Survey
http://www.nsaa.org/publications
Annual survey conducted by NSAA and RRC Associates provides demographic information for ski resort visitors (e.g., age, sex) on a national basis, and includes a geographic analysis of visitor origins and destinations based on resort region and place of residence. Table of contents can be viewed free online.


National Sporting Goods Association
Single Sports Participation Reports: Skiing (Alpine, Cross Country) / SnowBoarding
https://www.nsga.org/
Annual reports provide statistical data on total participation, frequency of participation, and participation by age group, household income, and U.S. region, and also includes additional breakdowns by state, life cycle demographics, and cross participation and detailed breakdowns by gender, age, education, household income, market size, region, and ethnicity/race. Summary description of the reports is available free online.

Sporting & Fitness Industry Association
Skiing (Alpine Dowhill, Cross Country, Freestyle) / Snowboarding Participation Reports
http://www.sfia.org/reports/participation/
Annual reports provide data on overall participation trends; breakdowns of participation by frequency, gender, age, income, region, metro area size, and education; number of participants by region; and crossover participation in other activities. Sample report can be downloaded and viewed free online.



Financial Benchmarking Data


Industry Financial Ratios
Skiing Facilities
http://www.bizminer.com  Search for "713920"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


NSAA
Economic Analysis
http://www.nsaa.org/publications
Annual publication provides an in-depth analysis of ski areas from an economic and financial standpoint, with topics covered in the study including season overview, operating and economic characteristics, revenue and expense analysis, balance sheets, and financial and operating ratios. Table of contents is available online.



Compensation Surveys


NSAA / Sierra Research Associates LLC
National Wage and Salary Survey of Mountain Resorts
http://www.nsaa.org/store/
Annual survey provides hourly wage and base salary data for over 200 job positions, with survey data broken out by geographic region, total uphill lift capacity per hour, and total skier visits for the last full season. For more information on the survey including the survey input form, see http://sierraresearchassociates.com/.

U.S. Bureau of Labor Statistics
Occupational Employment and Wages -
Lifeguards, Ski Patrol, and Other Recreational Protective Service Workers

http://www.bls.gov/oes/current/oes339092.htm
Annual employment and wage survey provides hourly and annual wage data for the above occupations on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, upper/lower quartiles, and upper/lower deciles. All information is available free online.



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