Ski Resorts and Areas
SIC 7999 | NAICS 713920
The following guide to industry analysis, trends, and statistics provides sources for industry news and information, market research reports, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Ski Area Management
Bimonthly trade journal features news and information for the mountain resort owners and managers, with topics covered in each issue of this publication including resort operations, rental business, food and beverage services, retail operations, risk management, human resources, marketing, and social media. Selected articles from current and previous issues of the magazine can be viewed free online.
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profile contents include:
National Ski Areas Association (NSAA)
Information resources available from this trade association include:
Kottke National End of Season Survey
National Demographic Study
Snowsports Market Profiles
Market profile report provides a snapshot of important characteristics for specific geographic markets, with data provided in each report including number of snowsports visits, number of active participants, demographic characteristics (e.g., age, gender, and household income and status), top 20 ZIP codes for visits, and visitor characteristics (e.g., type of equipment, level of ability, and day or overnight visit).
Financial Ratios and Benchmarking Data
https://www.bizminer.com Search for "713920"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Annual report provides a detailed analysis of resort areas from an economic and financial standpoint, with topics covered in the report including ski resort area characteristics (e.g., size, capacity, visitors, days in operation, lift ticket prices, and region), summary financial data, balance sheets, revenue and expenditure analysis by department, and key area ratios. Table of contents can be viewed free online.
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Compensation and Salary Surveys
NSAA / Sierra Research Associates LLC
National Wage & Salary Survey of Mountain Resorts
http://www.nsaa.org/ / http://www.sierraresearchassociates.com/
Annual salary survey provides hourly wage rate and base salary data for over 200 job positions, with survey results broken out by geographic region, total uphill lift capacity per hour, and total skier visits for the last full season on an individual resort basis. Survey input spreadsheet with a complete listing of all job positions included by the survey is available free online at Sierra Research Associates LLC.
Ski Resorts / Skiing Facility
Free online service provides salary, bonus, and hourly rate data for job positions such as operations manager, store manager, food and beverage director, maintenance manager, ski instructor, and ski patroller, with employers for which salary or hourly rate data is provided including Vail Resorts, Inc., Mammoth Mountain Ski Area, LLC, Telluride Ski & Golf Company, LLLP, and Copper Mountain, Inc.
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Business Valuation Resources