Industry Analysis, Statistics, Trends, and Forecasts
Ski and Snowboard Resorts
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special
focus on the underlying structure and external forces and relationships that affect industries and their
performance. Report contents include:
Sample report is available online.
Ski Area Management
Bimonthly trade magazine features news and information for mountain resort owners, managers, and other personnel,
with the special reports
section including a six-part series
on the "Future of the Industry" survey conducted by SE Group. Selected articles from current and prior issues
of the magazine are available online.
First Research profiles cover key aspects of an industry's size, scope, and operations, recent news and
developments, business challenges, issues, trends, and opportunities, and include a five-year revenue growth
forecast. Profiles are updated quarterly and include:
Sample report is available online.
Information resources available from this trade association include:
Introductory section includes information on U.S. skier and snowboarder visits by geographic region, total
active domestic skiers and snowboarders on a national basis, number of resorts in operation, number of resorts
by state, and corporate ownership of resorts by state. All information can be viewed free online.
Annual publication provides an in-depth analysis of ski areas from an economic and financial standpoint,
with topics covered in the study including season overview, operating and economic characteristics, revenue
and expense analysis, balance sheets, and financial and operating ratios. Table of contents is available
Kottke National End of Season Survey
Annual end-of-season survey provides a detailed analysis of skier and snowboarder visit data on a national
and regional basis, and examines the relationship between this visit data and other factors such as season
length, days open, lift capacity, snowfall, and snowmaking. Table of contents can be viewed free online.
National Demographic Survey
National Sporting Goods Association
Single Sports Participation Reports: Skiing (Alpine, Cross Country) / SnowBoarding
Annual survey conducted by NSAA and RRC Associates provides demographic information for ski resort visitors
(e.g., age, sex) on a national basis, and includes a geographic analysis of visitor origins and destinations
based on resort region and place of residence. Table of contents can be viewed free online.
Annual reports provide statistical data on total participation, frequency of participation, and participation
by age group, household income, and U.S. region, and also includes additional breakdowns by state, life cycle
demographics, and cross participation and detailed breakdowns by gender, age, education, household income, market
size, region, and ethnicity/race. Summary description of the reports is available free online.
Sporting & Fitness Industry Association
Skiing (Alpine Dowhill, Cross Country, Freestyle) / Snowboarding Participation Reports
Annual reports provide data on overall participation trends; breakdowns of participation by frequency, gender,
age, income, region, metro area size, and education; number of participants by region; and crossover participation
in other activities. Sample report can be downloaded and viewed free online.
Industry Financial Ratios
Search for "713920"
Five-year comparative financial statement analysis includes income statements with expense detail, balance
sheets, cash flow analysis, and key financial and operating ratios, with detailed financial benchmarking
data available by sales size range on a national, state, and metro area level.
Sample reports are available online.
Annual publication provides an in-depth analysis of ski areas from an economic and financial standpoint, with
topics covered in the study including season overview, operating and economic characteristics, revenue and expense
analysis, balance sheets, and financial and operating ratios. Table of contents is available online.
NSAA / Sierra Research Associates LLC
National Wage and Salary Survey of Mountain Resorts
Annual survey provides hourly wage and base salary data for over 200 job positions, with survey data broken
out by geographic region, total uphill lift capacity per hour, and total skier visits for the last full season.
For more information on the survey including the survey input form, see
U.S. Bureau of Labor Statistics
Occupational Employment and Wages -
Lifeguards, Ski Patrol, and Other Recreational Protective Service Workers
Annual employment and wage survey provides hourly and annual wage data for the above occupations on a national,
state, and metropolitan area basis, with statistical measures for national wage data including mean, median,
upper/lower quartiles, and upper/lower deciles. All information is available free online.
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Private Company Sales Transactions
Pratt's Stats® | BIZCOMPS®
Free "Visitor Search" allows users to search private company sales transactions by SIC or NAICS code for comparable business sales transaction data, including revenue, earnings, and EBITDA multiples.