Amusement, Theme, and Water Parks
SIC 7996 | NAICS 713110
The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Information resources available from this trade association include:
Amusement Parks and Arcades
First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.
Monthly trade newspaper features news and information for amusement business owners, managers, and suppliers, with major content categories including international, parks and attractions, waterparks and resorts, business, and classifieds. Current and prior digital editions of the newspaper are available free online.
World Waterpark™ Magazine
Monthly trade publication features news and information for waterparks and resorts, with topics covered in each issue including industry developments, park innovations, technology updates, how-to features, member news, new projects, and product profiles. Digital editions of the magazine are available online.
JLC Hospitality Consulting
Media center section includes articles, reports, and presentations covering various aspects of the water park industry, including the state of the industry in general and for specific sectors such as indoor entertainment centers and hotel resorts. All items included in the media section can be downloaded and viewed online.
Mintel Group Ltd.
Theme Parks - US
Market research report provides in-depth analysis of this recreational sector, with topics covered including market size and forecast, market drivers, competitive context, segment performance, revenue sources (e.g., admissions, food and beverage, merchandise, and other), marketing strategies, leading participants, and more. Detailed table of contents which includes key points from the report can be viewed free online.
Themed Entertainment Association / AECOM Economics
Theme Index: The Global Attractions Attendance Report
Annual report provides current and prior year attendance figures for the top amusement, theme, and water parks on a global and regional basis (e.g., North America, Latin America, Europe, and Asia-Pacific) and also includes commentary from AECOM economics personnel on factors contributing to and driving changes in attendance for each of these regions. Current and prior year reports can be downloaded and viewed online.
Financial Benchmarking Data
Amusement and Theme Parks / Water Ride Operations
https://www.bizminer.com Search for "713110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Comprehensive research study provides financial and operating benchmarks for amusement and water park operations in the U.S. and other countries, with benchmarking data broken out by geographic region, facility type, seasonality (e.g., all year, seasonal), annual attendance, pricing policy for major attractions (e.g., pay-one-price, pay-as-you-go, and combination), and impact of weather on attendance and revenue.
More Resources ››
U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Amusement Parks and Arcades
Annual wage survey provides hourly and annual wage data for personnel employed by in this recreational sector on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles and deciles. All information is available free online.
More Resources ››
Business Valuation Resources
The Valuation of Amusement Parks and Family Entertainment Center Operations
Topics covered in this publication include an overview of the amusement industry, analyzing financial statements and operations, summary of business valuation approaches, and valuing the business, real estate, and equipment. Table of contents and selected excerpts from the book can be viewed free online.