SIC 7992 | NAICS 713910
The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Golf Business Magazine
Monthly trade journal features news and information for course owners and managers with a focus on a specific type of property in each issue (e.g., single-course, multi-course, private clubs, and resorts), and special features including the annual "Year in Review and the Look Ahead" (November/December issue) and "State of the Industry" (January issue) reports. Digital flipbook editions are available online.
First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.
GIE Media, Inc.
State of the Industry Report
Annual report provides information on current business conditions and concerns and expectations for the year ahead based on a survey of golf course superintendants, with topics addressed in the report including operating budget, capital budget, financial condition, profitability, maintenance crew staffing, personnel recruiting issues, and industry concerns. Current and prior reports are available free online.
Publications available from this trade association include:
U.S. Industry Overview
Facilities in the U.S.
Participation in the U.S.
Financial Benchmarking Data
Golf Courses and Country Clubs
https://www.bizminer.com Search for "713910"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Operating and Financial Performance Profiles
Financial benchmarking report provides information on revenue, expenses, capital expenditures, and other measures for 18-hole-course facilities, with financial data broken out by facility type (e.g. public, private), climate region (e.g., Sunbelt, Frostbelt), and total annual revenues. National summary report which provides averages for daily fee and private 18-hole courses is available online with registration.
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Compensation and Benefits Report
Comprehensive compensation and benefits survey provides total compensation data for 29 job titles, with survey data broken out by type of facility, gross revenue, and number of holes available and job titles covered in the survey including general manager, superintendant, sales and marketing director, membership director, head golf professional, accounting manager, and food and beverage manager.
Compensation and Benefits Report
Biennial compensation and benefits survey provides salary and hourly wage data for superintendants, assistant superintendants, equipment managers, and maintenance crew positions, with survey data broken out by facility type (e.g., private, daily fee, semi-private, and municipal), facility demographics, annual maintenance budget, GCSAA class (A, SM, CGCS), GCSAA chapter, state, and metro area.
Free online service provides salary, bonus, and hourly wage rate data for selected job positions in this sector, with job positions for which salary or hourly wage data is provided including general manager, head course superintendant, assistant course superintendant, head golf professional, assistant golf professional, food and beverage manager, groundskeeper, greenskeeper, and irrigation technician.
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Business Valuation Resources
Golf Property Analysis and Valuation: A Modern Approach
Larry A. Hirsch, MAI, Appraisal Institute, 2016
Comprehensive valuation guide explains how to analyze and value golf properties, with topics covered in this publication including types of courses, market analysis, course styles and layouts, other design considerations, ownership, management, and governance structures, approaches commonly used in valuing properties, unique valuation considerations, and common issues encountered by appraisers.
Golf Investor & Lender Survey
Annual survey provides information on investment and financing criteria for golf properties based on input from investors, brokers, lenders, and other survey participants, with measures covered in the survey including overall capitalization rate, terminal capitalization rate, net income multiplier, gross income multiplier, discount rate, income and expense growth rates, and broker sales commission.