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Spa Resorts and Day Spas

SIC 7991 | NAICS 812199

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Health & Wellness Spas  (view report)
Hair & Nail Care Salons  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Global Wellness Institute
The Global Spa & Wellness Economy Monitor

Spa industry section of this publication provides information on the number of spas, revenues, and total employment by market segment (e.g., day/club/salon, hotel/resort, destination/health, medical, and thermal/mineral springs) and global region (e.g., Europe, Asia-Pacific, Middle East-North Africa, Sub-Saharan Africa, North America, and Latin America-Caribbean) and for the top 20 spa markets.

First Research
Spa Services

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

International Spa Association
Information resources available from this trade association include:

U.S. Spa Industry Study
Comprehensive annual research study conducted by PwC International analyzes the current state of the industry, with topics addressed in the study including key trends and statistics, industry profile in terms of types of spas, size, and geography, facility characteristics, types of services and products offered, composition of revenue, retail products, staffing levels, labor costs, and employee benefits.

Research Library
ISA member library features research studies covering various aspects of the industry, with reports available to members including consumer snapshots/studies which provide insights into consumer attitudes and behaviors and member snapshot surveys which address topics such as retail sales, customer service, marketing strategies, social media usage, and employee training and retention.

Day Spa Association
Information resources available from this trade association include:

Resource Library
Resource library includes articles, fact sheets, research reports, and other publications which cover various aspects of the day spa industry, with topics covered in this section including industry trends, business operations, marketing strategies, retail sales, business growth and retention, employment and human resources, and environment and sustainability. All information is available free online.

Retail Survey Report
Biennial survey provides information on day spa retail operations and trends, with topics addressed in the study including facility size, retail sales to services ratio, commission rate on retail sales, staff members involved in retail sales, product categories carried, product pricing and displays, inventory turns per year, and average unit price, number of units sold, and retail sales amount per client visit.

Infiniti Research Limited
Spa Market in the U.S.

Market research report provides a detailed analysis of the U.S. market for spa services, with topics covered in the report including market size and forecast by market segment (e.g., day, hotel/resort, medical, destination, and mineral/thermal spring), and major franchise operations profiled including Planet Beach, Massage Envy, Hand & Stone, Elements Massage, and The Woodhouse Day Spas.

Financial Benchmarking Data

Industry Financial Ratios
Spas  Search for "812199"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Spa Services

Financial information section provides income statements, balance sheets, and key financial ratios by firm size based on annual sales for firms that provide massage and bodywork treatments (e.g., deep- tissue massage, acupuncture, trigger-point therapy), skin care treatments (e.g., cleansing, exfoliation, facial masks), hair care and styling services, and nail care services (e.g., manicures and pedicures).

Compensation Surveys

Salons and Spas / Day Spas / dayspa

Free online service provides median salary and hourly wage data for selected job positions such as salon manager, licensed massage therapist, esthetician, massage therapist, and salon receptionist, with employers for which compensation data is provided including franchise operations of Massage Envy Franchising, LLC, Planet Beach Franchising Corp., and The Woodhouse Day Spas Corp.

Day Spa Association
Compensation Trends Survey

Compensation trends survey provides an overview of compensation practices for businesses ranging from destination resorts to sole practitioners, with topics covered in the report including pay structure
for treatment service providers, hourly rate paid to treatment service providers, commission rate on treatment services, payment of gratuities, commission rate on product sales, and benefits provided.

Business Valuation Resources

Small Business Valuation Multiples

Day Spas and Salons

Comprehensive reference guide provides market-based business valuation multiples for companies that offer services such as massages, facials, body scrubs or wraps, hair care and styling services, manicures, and pedicures, and may also sell skin treatments and other health and beauty products.