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Movie Theaters and Cinemas

SIC 7830 | NAICS 512130


The following guide to industry analysis, trends, and statistics provides sources for industry news and information, market research reports, financial ratios, salary surveys, and more.



For guides to other industries, see our index.





Industry Analysis, Trends, Statistics, and Forecasts



Movie Theaters  (view report)
Movie Rental Kiosks  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast


Motion Picture Association of America
Theatrical Market Statistics
https://www.mpaa.org/

Annual statistical report provides current and historical trend data for box office receipts, admissions, attendance, and average cinema ticket prices in the U.S. and Canada, and also includes information on moviegoer demographics (e.g., age, gender, ethnicity, and technology products owned), changes in movie attendance, and number of U.S. screens by type and venue. Report is available free online.



Movie Theaters
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


National Association of Theater Owners
Information resources available from this trade association include:

BoxOffice® Pro Magazine
https://pro.boxoffice.com/
Monthly trade journal and online resource features news, information, and analysis for motion picture professionals, with topics covered in each issue including industry news, cinema trends and events, new product releases, and technology updates, and special features including the "Numbers" online section which provides box office grosses on a daily, weekend, weekly, monthly, and quarterly basis.

Data
http://www.natoonline.org/
Data section provides current and historical trend data for U.S. and Canadian box office grosses and admissions, average U.S. ticket prices, number of U.S. indoor and drive-in screens and sites, top 10 U.S. and Canadian chains ranked by number of movie screens and cinema sites, and top 20 movies by MPAA film rating (e.g., G, PG, PG-13, and R) for each year. All information is available free online.

Encyclopedia of Exhibition
http://www.natoonline.org/
Semiannual publication provides an extensive selection of information on the film exhibition business, with information provided in the publication including current and historical data on box office grosses and admissions, moviegoer trends, screens and sites, and film grosses and MPAA rating information. Publication is available free online to association members and by paid subscription to nonmembers.


United Drive-In Theatre Owners Association
Information resources available from this trade association include:

F.A.Q.s
http://uditoa.org/
Frequently asked questions section includes a discussion of things to consider in constructing a new operation or reopening an existing location, with topics discussed in this section including community acceptance, zoning concerns, potential competition from indoor theater operators, and land, building, and equipment requirements and related costs and expenses. All information is available free online.

Statistics
http://uditoa.org/
Statistics section provides current and historical statistics on the number of permanently constructed commercially operated drive-in locations and screens by state, and also includes specific information on new constructed, reopened, and subsequently closed drive-in facilities by city and state that were constructed or reopened since the early part of the 1990s. All information can be viewed free online.


Mintel Group Ltd.
Movie Theaters - US
https://store.mintel.com/

Consumer research report provides in-depth analysis of the U.S. motion picture theater market, with topics covered in the report including historical revenues and forecasts by revenue source (e.g., box office admissions, concessions, and advertising), movie attendance, reasons for attending, attitudes toward movie theater experiences, and moviegoer demographics, characteristics, and opportunities.




Financial Ratios and Benchmarking Data



Industry Financial Ratios
Motion Picture Theaters / Drive-In Theaters
https://www.bizminer.com  Search for "51213"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


IBISWorld
Movie Theaters
(see links for individual reports)

Financial benchmarking section of this report provides an analysis of industry income and expenses as a percentage of sales by expense category for companies that offer first-run screenings of newly released films along with food and beverage concession sales and/or may also show screenings of second- or third-run films at heavily-discounted ticket prices after the movies leave first-run venues.


More Resources ››



Compensation and Salary Surveys


PayScale
Movie Theater
https://www.payscale.com/

Free online service provides median salary, bonus, and hourly rate data for job positions in this sector such as operations manager, theater manager, usher, lobby attendant, ticket taker, counter attendant, and cashier, with employers for which salary or hourly wage rate data is provided including Cinemark USA Inc., AMC Entertainment Holdings, Inc., Carmike Cinemas Inc., and Regal Entertainment Group.


U.S. Bureau of Labor Statistics
Motion Picture and Video Exhibition
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that offer first-run screenings of newly released movies along with food and beverage concession sales and/or may also offer screenings of second- or third-run films at heavily-discounted ticket prices after the films leave first-run film venues.


More Resources ››



Business Valuation Resources


Frazier Capital
The Valuation of Movie Theater Operations
http://www.fraziercapital.com/

Topics covered in this detailed valuation guide include an overview of the industry, analyzing financial statements and operations, valuing the business using the adjusted book value, market, and income approaches, and valuing the tangible asset components (real estate and equipment) of the business. Detailed table of contents and selected excerpts from each of its chapters can be viewed free online.








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