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Movie Theaters and Cinemas

SIC 7830 | NAICS 512130

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Movie Theaters  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Motion Picture Association of America
Theatrical Market Statistics
Annual market statistics report provides current and historical trend data for box office receipts, admissions, attendance, and ticket prices in the U.S. and Canada, and also includes information on moviegoer demographics and changes in movie attendance. Report can be downloaded and viewed online.

First Research

Movie Theaters
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

National Association of Theater Owners
Information resources available from this trade association include:

Data section provides current and historical trend data for U.S. domestic box office grosses, number of U.S. admissions, average ticket prices, number of screens, number of cinema sites, top 10 cinema chains, and top movies by rating (e.g., G, P, PG-13, and R). All information can be viewed free online.

Encyclopedia of Exhibition
Encyclopedia provides an extensive selection of information on the movie exhibition business, with information provided including current and historical data on box office performance, ticket sales and prices, moviegoer demographics, and more. Summary description of contents can be viewed online.

United Drive-In Theatre Owners Association
Information resources available from this trade association include:

Frequently asked questions section includes a discussion of things to consider in building or reopening a drive-in, with topics discussed including community acceptance, competition, zoning, land, facility, and equipment and related costs and expenses. All information can be viewed free online.

Statistics section provides current and historical data on the total number of drive-in locations and exhibition screens by state, and also includes specific information on new constructed and reopened drive-in facilities by city and state. All information can be viewed free online.

Ken Research
The U.S. Theater Industry Outlook
Market research study provides a comprehensive analysis of the U.S. theater market, with topics covered including size in terms of box office, admissions, theaters, and screens; market segmentation by type of screens; trends and developments; competitive landscape; future outlook and projections; and company profiles. Executive summary and table of contents are available free online.

Mintel Group Ltd.
Movie Theaters - US
Market research report provides in-depth analysis of the U.S. motion picture theater market, with topics covered including market size and trends, market drivers, competitive context, segment performance (e.g., box office admissions, concessions, and advertising), leading companies, marketing strategies, and more. Detailed table of contents which includes key points from the report can be viewed online.

Euromonitor International
Movie Theatres in USA
Market research report provides a detailed analysis of the U.S. cinema market, with topics covered including industry overview and trends, competitive landscape, prospects, firm demographics, key market indicators, future outlook, and more. Sample report and table of contents are available online.

Financial Benchmarking Data

Industry Financial Ratios
Motion Picture Theaters  Search for "51213"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research

Movie Theaters

Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.

Compensation Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Motion Picture and Video Exhibition
Annual wage survey provides hourly and annual wage data for motion picture and video exhibition personnel on a national, state, and metro area basis, with statistical measures for national data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

Business Valuation Resources

Appraisal Institute
The Business of Show Business: The Valuation of Movie Theaters
Arthur E. Gimmy, Mary G. Gates, Appraisal Institute, 1999
Publication provides information on recent developments and trends in the film exhibition business, market and demographic data for the industry, financial and operating statistics for film exhibitors, development and valuation factors used in valuing cinemas, and also includes a valuation case study for a proposed multi-screen cinema. Detailed table of contents is available online.

Frazier Capital
The Valuation of Movie Theater Operations
Topics covered in this publication include an overview of the industry, analyzing financial statements and operations, summary of business valuation approaches, and valuing the business, real estate, and equipment. Table of contents and selected excerpts from the book are available online.