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Car Rental and Leasing

SIC 7514 & 7515 | NAICS 532111 & 532112

The following guide to industry analysis, trends, and statistics provides sources for market research and analysis, financial ratios and benchmarking data, compensation and salary surveys, and more.

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Trends, Statistics, and Forecasts

Car Rental & Leasing  (view report)
Auto Leasing, Loans & Sales Financing  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

Information resources available from this organization include:

Bimonthly trade magazine features news and information for car and truck rental professionals, with topics covered including management, operations, marketing, fleet acquisition, insurance, and more. Current and prior digital editions of the magazine are available online.

Research & Statistics
Statistical data provided for the auto rental market includes cars in service, number of locations, average monthly revenue per unit, and current and prior year revenue trends. All information is accessible online.

Fact Book
Annual publication provides in-depth market data for the auto rental business, with topics covered including revenue trends, fleet registrations, remarketing price trends, and more. Publication is accessible online.

First Research
Automobile Rental & Leasing

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Automotive Fleet
Information resources available from this organization include:

Monthly trade publication features news and information for the car and truck fleet managers, with special reports including "State of the Fleet Management Industry", "Fleet Manager Salary Survey", and "Annual Operating Cost Survey". Current and prior digital editions are available online with registration.

Leasing Channel
Leasing channel section includes special features such as "State of the Commercial Fleet Market" and "Consolidation of the Fleet Leasing Industry - 1986 to Present". All articles can be viewed free online.

Statistics  Search for "statistics"
"Fleet Leasing and Management Statistics" section includes information on leading fleet lessors, fleet lessor portfolios, and top 10 leasing companies. All information can be viewed free online.

Mintel Group Ltd.
Car Rental - US
Market research report provides in-depth analysis of the U.S. market, with topics covered including market size and drivers, competitive context, supply structure, supplier profile, marketing strategies, and more. Detailed table of contents which includes key points from the report can be viewed free online.

Ken Research
North American Car Rental Industry Outlook
Report provides a comprehensive analysis of the North American market, with topics covered including market size, market segmentation (on-airport, off-airport), market trends and developments, major players, and future outlook. Executive summary and detailed table of contents are accessible online.

GIA Research
Auto Rental Business
Comprehensive report provides in-depth analysis of this market sector in the U.S. and other countries,
with topics covered including sector overview; market analysis and trends; and historical and forecast revenue by location (airport and non-airport) and segment (leisure, business, and insurance replacement). Summary description and detailed table of contents are available free online.

Financial Ratios and Benchmarking Data

Industry Financial Ratios
Car Rental and Leasing  Search for "532111" and "532112"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Automobile Rental & Leasing

Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.

More Resources ››

Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Automotive Equipment Rental & Leasing
Annual wage survey provides hourly and annual wage data for occupations in this service sector on a national, state, and metro area basis, with statistical measures for national wage data including mean, median, upper/lower quartiles, and upper/lower deciles. All information is available free online.

Automotive Fleet
Fleet Manager Salary Survey
Biennial survey provides median compensation data for automotive fleet managers, with data broken down number of vehicles managed, number of staff supervised, age, gender, education level, years of experience, department managed, and geographic region. Current and prior surveys are accessible free online.

More Resources ››

Business Valuation Resources

Small Business Valuation Multiples

Auto and Car Rental

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

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