Business ValuationIndustry ResourcesIndustry OutlookFinancial RatiosSalary SurveysEconomic DataMore Resources

Equipment and Tool Rentals

SIC 7359 | NAICS 532310

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Tool & Equipment Rental  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Information resources available from this trade association include:

Rental Management Magazine
Monthly trade journal features news and information for industry professionals, with topics covered including industry trends, business operations, company profiles, new products, risk management, and government affairs. Selected articles from prior issues are available online, with free subscription available upon request.

Rental Market Monitor / sample-slides
Annual subscription service provides historical and forecast revenue data for the U.S. and Canadian markets, with data updated quarterly by IHS Global Insight and available by specific market segment (e.g., general tool/homeowner, construction/industrial, and party/event) on a national, regional, state, and metro area basis. Service is available to ARA members only; sample slides are available online.

First Research

Commercial and Industrial Equipment Rental and Leasing
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Penton Media, Inc.
RER Magazine
Monthly trade publication features news and information for the rental equipment industry, with topics covered including emerging trends, operational techniques, market updates, product spotlights, and company profiles and special features including the "January Rental Forecast" and the quarterly "Baird/RER Rental Equipment Survey". Articles are categorized by topic category and issue and are available free online with registration.

Construction Equipment Distribution
Monthly trade magazine features news and information for owners and managers of equipment dealerships and rental companies, with topics covered including sales strategy, product support, rental market, customer service, and technology and special features including the annual "Business Outlook Report' (January issue) and "Midyear Business Report" (August issue). Current and archived digital editions are available free online.

Rouse Services
Rouse Rental Report
Monthly newsletter provides news, information, and analysis for construction equipment dealers and rental companies, with topics covered in each issue including average used unit value by product category, rental rates, physical utilization, acquisitions and sales by product category and manufacturer, and fleet age and composition. Free newsletter subscription available upon request.

Financial Benchmarking Data

Industry Financial Ratios
Equipment and Tool Rentals  Search for "532310"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Cost of Doing Business Report

Annual cost of doing business report provides financial benchmarking measures for all firms and the top 25 percent in terms of profitability, with benchmarks provided for the general tool/homeowner and construction/industrial equipment market segments covering key areas such as profitability, financial position, productivity, and cash flow. Selected excerpts from a recent report are available free online.

Compensation Surveys

Compensation & Benefits Report

Annual compensation and benefits survey provides average, median, and starting compensation data
for salaried and hourly personnel employed by ARA equipment rental companies, with data broken out
by annual company sales volume, revenue mix (e.g., general tool/homeowner, construction/industrial, and party/event), market area population, and region. Detailed table of contents is available free online.

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - General Rental Centers

Annual wage survey provides hourly and annual wage data on a national, state, and metro area basis
for personnel employed by companies that rent tools and equipment to individuals and businesses on
a short-term basis, with types of items typically available for rent including air compressors, aerial lifts, compactors, electric sanders, generators, pressure washers, scaffolding, garden tillers, and welders.

Equipment Rental

Free online service provides salary, bonus, and hourly wage data for job positions in this sector such as general/operations manager, regional sales manager, branch manager, inside and outside sales representative, and field service technician, with employers for which salary or wage data is provided including United Rentals, Inc., Sunbelt Rentals, Inc., and Herc Rentals, Inc. (The Hertz Corporation).

Business Valuation Resources