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Graphic Design Services

SIC 7336  /  NAICS 541430

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following resource categories or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources



For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Graphic Design Services
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


Entrepreneur Magazine Business Startup Guides
Graphic Design Business
http://www.smallbizbooks.com/
Startup guide provides an overview of the industry and takes users through the various aspects of starting a business and running it successfully. Selected content can be viewed free online.

Graphic Design Services
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast, with special focus on the underlying structure and external forces and relationships that affect an industry and its performance. Report sections include:


Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Graphic Designers
http://www.bls.gov/oco/ocos090.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

Industry Market Research Reports
http://www.marketresearch.com
In-depth business market research reports include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

Industry Market Analysis Reports
http://www.bizminer.com
Industry statistics include industry sales and sales trends, market size and market share by sales class, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market analysis reports can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia, Euromonitor, Dun & Bradstreet, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.




Financial Information and Financial Ratios


Industry Financial Ratios
http://www.bizminer.com
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios. Reports are available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample reports with detailed financial ratio analysis can be viewed free online.

Association of Professional Design Firms
Information resources available from this organization include:

Firm Performance Survey
http://www.apdf.org  Select "Resources"
Survey provides over 100 measurements including key financial indicators, pricing ratios, salary comparisons, balance sheet, and profit and loss.

Financial Handbook for Design Consultancies
http://www.apdf.org  Select "Resources"
Publication provides a series of metrics with which to analyze and enhance a design firm's operational efficiency and profitability.


More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.




Compensation and Salary Surveys


American Institute of Graphic Arts
The AIGA | Aquent Survey of Design Salaries
http://www.aiga.org/  Select "Salary Survey"
Interactive salary survey provides lower quartile, median, and upper quartile salary and total compensation figures by position, organization type, organization size, client base, and location. Available free online.

Association of Professional Design Firms
Firm Performance Survey
http://www.apdf.org  Select "Resources"
Survey provides over 100 measurements including key financial indicators, pricing ratios, salary comparisons, balance sheet, and profit and loss.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Graphic Designers
http://www.bls.gov/oco/ocos090.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

JobStar.Org Profession-Specific Salary Surveys
Graphic Art
http://jobstar.org/tools/salary/sal-prof.php
Compensation surveys covering industry personnel. All data is free online.

Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.




Business Valuation Resources


Small Business Valuation Formula Multiples
Commercial Art and Graphic Design Services
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for commercial art and graphic design services and more than 200 other industries. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats®  http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS®  http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, MergerStat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.



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