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Graphic Design Services

SIC 7336 | NAICS 541430

The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

For guides to other industries, see our index.

Industry Analysis, Trends, Statistics, and Forecasts

Graphic Design Services  (view report)
Web Design Services  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

Graphic Artists Guild
GAG Handbook: Pricing & Ethical Guidelines
Comprehensive handbook provides business, pricing, and ethical guidelines for design and illustration professionals, with topics covered in the guide including professional relationships, legal rights and issues, business practices, technology issues, salaries, trade customs, and pricing and marketing products and services. Handbook is available at no charge to guild members and can be purchased at

First Research
Graphic Design Services

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Small Business Market Research Report
Small business market research report provides a summary overview of the industry, with topics covered in the report including industry trends, market demographics, product and service segments, marketing, technology, trade associations, and additional sources and references. Report can be viewed free online.

Entrepreneur Magazine
Business Startup Guide
Business startup guide provides a summary overview of the industry and takes users through the various aspects of starting a business in this industry and running it successfully. Table of contents and selected excerpts from the Kindle edition of this publication can be previewed via's "Look Inside" feature.

GIA Research
Graphic Design Services Market Report
Comprehensive report provides in-depth analysis of the market for this service sector in the U.S. and other countries, with topics covered including industry overview; market analysis and trends; historical and forecast sales volume by end-use segment (e.g., advertising, product packaging, textbook and magazine publishers); and leading company profiles. Summary description and detailed table of contents are available free online.

Financial Benchmarking Data

Industry Financial Ratios
Graphic Designers  Search for "541430"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Graphic Designers  Search for "541430"

Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms in this sector. Print edition includes five years of historical data, with the most recent year's data broken down by net sales and total assets size range. Individual NAICS downloads which mirror the print edition format can be purchased online. Sample report can be viewed online.

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Compensation Surveys

AIGA | Aquent Survey of Design Salaries  Select "compensation" from left menu
Comprehensive salary survey provides total compensation data for design professionals by age, gender, ethnicity, years of experience, years in current position, sector, organization type, organization size, client base, metropolitan area, and geographic region, with compensation measures provided for each job position including median and upper/lower quartiles. Summary information from the survey is available free online.

Specialty Graphic Imaging Association
Wage, Salary, and Sales Compensation Benchmarking Report

Biennial compensation survey provides wage and salary information for management, administrative, sales, and production personnel employed by graphic, sign, and garment decorating companies, with interactive features allowing users to view compensation data for 42 job positions broken out by annual sales volume, technology mix, community location, and geographic region. Survey results are available to members only.

U.S. Bureau of Labor Statistics
Information resources available from this organization include:

Occupational Outlook Handbook
Information provided for visual communications design professionals includes a description of the nature of the work and work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Occupational Employment and Wages
Annual employment and wages survey provides hourly and annual wage data for visual communications design professionals on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles deciles. All information is available free online.

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Business Valuation Resources

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