Graphic Design Services
SIC 7336 | NAICS 541430
The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Graphic Artists Guild
GAG Handbook: Pricing & Ethical Guidelines
Comprehensive handbook provides business, pricing, and ethical guidelines for design and illustration professionals, with topics covered in the guide including professional relationships, legal rights and issues, business practices, technology issues, salaries, trade customs, and pricing and marketing products and services. Handbook is available at no charge to guild members and can be purchased at Amazon.com.
Graphic Design Services
First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.
Small Business Market Research Report
Small business market research report provides a summary overview of the industry, with topics covered in the report including industry trends, market demographics, product and service segments, marketing, technology, trade associations, and additional sources and references. Report can be viewed free online.
Business Startup Guide
Business startup guide provides a summary overview of the industry and takes users through the various aspects of starting a business in this industry and running it successfully. Table of contents and selected excerpts from the Kindle edition of this publication can be previewed via Amazon.com's "Look Inside" feature.
Graphic Design Services Market Report
Comprehensive report provides in-depth analysis of the market for this service sector in the U.S. and other countries, with topics covered including industry overview; market analysis and trends; historical and forecast sales volume by end-use segment (e.g., advertising, product packaging, textbook and magazine publishers); and leading company profiles. Summary description and detailed table of contents are available free online.
Financial Benchmarking Data
https://www.bizminer.com Search for "541430"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
RMA Annual Statement Studies
https://www.rmahq.org/ Search for "541430"
Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms in this sector. Print edition includes five years of historical data, with the most recent year's data broken down by net sales and total assets size range. Individual NAICS downloads which mirror the print edition format can be purchased online. Sample report can be viewed online.
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AIGA | Aquent Survey of Design Salaries
http://www.aiga.org/resources/ Select "compensation" from left menu
Comprehensive salary survey provides total compensation data for design professionals by age, gender, ethnicity, years of experience, years in current position, sector, organization type, organization size, client base, metropolitan area, and geographic region, with compensation measures provided for each job position including median and upper/lower quartiles. Summary information from the survey is available free online.
Specialty Graphic Imaging Association
Wage, Salary, and Sales Compensation Benchmarking Report
Biennial compensation survey provides wage and salary information for management, administrative, sales, and production personnel employed by graphic, sign, and garment decorating companies, with interactive features allowing users to view compensation data for 42 job positions broken out by annual sales volume, technology mix, community location, and geographic region. Survey results are available to members only.
U.S. Bureau of Labor Statistics
Information resources available from this organization include:
Occupational Outlook Handbook
Occupational Employment and Wages
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Business Valuation Resources