Internet Publishing and Services
Direct Marketing Services
Directory and Mailing List Publishers
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments,
industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are
updated quarterly and include:
Direct Marketing Association
Information resources available from this trade association include:
Internet Marketing
http://www.the-dma.org/channels/internet.shtml
Internet section includes news, articles, research, and other reference resources. News and articles
and selected other resources are free online.
Search Engine Marketing
http://www.the-dma.org/segment/search/
Search engine section includes news, articles, research, and other reference resources. News and
articles and selected other resources are free online.
Quarterly Business Review
https://imis.the-dma.org/bookstore/ProductCategory.cfm?category=REPORT
Provides current and projected performance benchmarks for sales, expenditures, profits, return
on investment, and employment, with data broken out for the B2B, B2C, and catalog segments.
The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
https://imis.the-dma.org/bookstore/ProductCategory.cfm?category=REPORT
Comprehensive analysis of current and historical data and forecasts for sales, expenditures, employment,
and return on investment, with data broken down by channel, industry, and operating model.
DMA Statistical Fact Book
https://imis.the-dma.org/bookstore/ProductCategory.cfm?category=REPORT
Comprehensive source of statistical data—including sales, costs, expenditures, and more—for the
various segments of the industry.
Search Engines
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast for search engines, web
portals, and other related services, with special focus on the underlying structure and external forces
and relationships that affect an industry and its performance. Report sections include:
DMNews /
Online Marketing /
Direct Magazine
http://dmnews.com /
http://targetmarketingmag.com /
http://directmag.com
News, articles, publications, and other resources focused on online, email, and search marketing.
News and articles and selected other resources are free online.
Industry Market Research Reports
Internet Advertising
(291) /
Email Marketing
(1555)
Search Engine
(965) /
Internet Applications
(1403)
In-depth business market research reports include information on market size and market segmentation;
marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant
profiles; market share data; and more. Summary abstract and detailed table of contents for each market
research report is accessible free online.
Entrepreneur Magazine Startup Kits
How To Start An E-Business
http://www.entrepreneur.com/toolkit
Free startup kit provides an overview of e-businesses and key factors to be considered in starting
a company.
Entrepreneur Magazine Startup Guides
eBay Business / Net Services / Online Business
http://www.smallbizbooks.com/
Startup guide provides an overview of e-businesses and takes users through the various aspects of
starting a company and running it successfully. Detailed table of contents and excerpts from the guide
are available free online.
Industry Market Analysis Reports
Direct Mail Advertising / Information Retrieval Services
http://www.bizminer.com Select "Business Services - 7331 and 7375"
Industry statistics include industry sales and sales trends, market size and market share by sales
class, average company sales and sales per employee, staffing and employment trends, business start
up activity and failure rates, and other business statistics on a national, state, and metropolitan
area level. Sample market analysis reports can be viewed free online.
More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia, Euromonitor,
Dun & Bradstreet, and other sources—including key business statistics, market research and analysis,
and business trends and forecasts for a wide range of industries, see
Industry Overview, Issues, Trends, and Outlook.
Industry Financial Ratios
Direct Mail Advertising / Information Retrieval Services
http://www.bizminer.com Select "Business Services - 7331 and 7375"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets,
cash flow statements, and key business and financial ratios. Reports are available by sales size range,
and also in small business, sole proprietor, and business start up versions. Sample reports with detailed
financial ratio analysis can be viewed free online.
More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.
Direct Marketing Association
Direct Marketing Employment Overview Report
https://imis.the-dma.org/bookstore/ProductCategory.cfm?category=REPORT
Report provides benchmarks for new employee compensation, bonuses, hiring incentives, and more.
Officer Compensation ExpenseSee "
BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.
More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.
BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats® http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS® http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.
More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, MergerStat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.
Back To Top
