Internet Marketing and Advertising Services
SIC 7311 & 7331 | NAICS 541810 & 541860
The following guide to industry analysis, trends, and statistics provides sources for industry news and information, market research reports, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Information resources available from this organization include:
Internet Statistics Compendium: Advertising Statistics
SEMPO State of Search Marketing Report
Digital Advertising Services
First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.
Mintel Group Ltd.
Internet Advertising - US
Market research report provides in-depth analysis of the U.S. internet advertising business, with topics covered including market size and forecast, market segmentation (e.g., online, mobile, search, display) and drivers, competitive context, response to ads, conversion and purchasing, and more. Detailed table of contents which includes key points from the report can be viewed free online.
U.S. Online Advertising Industry Growth and Forecast
Research report provides a detailed analysis of the U.S. online advertising business, with topics covered including online revenue models, market size, quarterly performance, online advertising by category, competitive landscape, macroeconomic environment, driving forces, future outlook, and company profiles. Executive summary and table of contents can be viewed free online.
Financial Ratios and Benchmarking Data
https://www.bizminer.com Search for "541810"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Digital Advertising Agencies
Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.
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Compensation and Salary Surveys
Biennial survey provides compensation and benefits data for search engine optimization (SEO) and marketing (SEM) personnel, with compensation data broken out by discipline, job function, level of experience, and geographic region. Surveys from prior years can be can be viewed free online.
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Business Valuation Resources
Merger and Acquisition Prospects for Media, Marketing Services, and Related Technology Firms
Annual survey provides senior executive insights on expectations for merger and acquisition activity, with topics covered including strategic versus financial buyers, EBITDA valuation multiples, areas of interest for expansion, and planned merger and acquisition activities. Complete survey is available free online.