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Direct Mail Marketing and Advertising Services

SIC 7331 | NAICS 541860

The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

For guides to other industries, see our index.

Industry Analysis, Trends, Statistics, and Forecasts

Direct Mail Advertising Services  (view report)
Print Advertising Distribution  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

Publications available from this trade association include:

DMA/Winterberry Group Quarterly Business Review
Quarterly business review tracks key economic indicator trends for the direct and digital marketing (DDM) industry, with topics covered including DDM spending, revenue generated by DDM activity, staffing, profitability, media mix and activity, and factors affecting these services.

The Power of Direct Marketing: ROI, Sales, Expenditures and Employment
Publication provides a comprehensive analysis of current and historical data and forecasts for direct marketing sales, advertising expenditures, employment, and return on investment, with data broken down by major channel (e.g., direct mail, telemarketing, e-mail, etc.), industry, geographic region, intended purpose (e.g., direct order, lead generation, retail purchase, fundraising), and major channel (e.g., B2C, B2B).

DMA Statistical Fact Book
Annual statistical fact book provides a comprehensive overview of statistics and information from a variety of leading research sources, with topics covered including spending allocations, mainstreaming of new media, customer response to marketing, emerging trends, and more. Summary description of the publication and a listing of chapter topics can be viewed free online.

First Research
Direct Marketing Services

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Haymarket Media, Inc.
Information resources available from this organization include:

Monthly trade publication provides news, analysis, and information for direct marketers of all types, with the "Direct Mail" channel focused on topics of interest to participants in this industry segment. All news channel articles and digital editions of the magazine can be viewed free online.

Agency Business Reports
Annual agency business report ranks top direct and digital creative agencies and marketing services firms by the most recent year's annual revenues, and also provides information on key executives, current and prior year revenue figures, and major clients. Current and prior reports can be viewed free online.

GIA Research
Direct Mail Advertising
Comprehensive research report provides in-depth analysis of this service sector in the U.S. and other countries, with service segments analyzed including campaign development, mailing list, printing, mailing, and fulfillment services. Summary description is available free online with detailed table of contents available upon request; complete study or individual sections can be purchased online.

Financial Benchmarking Data

Industry Financial Ratios
Direct Mail Advertising Services  Search for "541860"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Direct Marketing Services

Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.

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Compensation Surveys

Q.P. Consulting, Inc.
Mailing Industry Wage & Benefits Study
Biennial wage and benefits survey provides detailed information on compensation and benefits for mailing services providers, with survey data categorized by market size (e.g., rural/small, medium, large, and major), annual sales volume, and level of profitability (e.g., top 25 percent, bottom 25 percent). Selected excerpts and detailed table of contents from the study can be viewed free online.

More Resources ››

Business Valuation Resources

Small Business Valuation Multiples

Direct Mail Advertising Services

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

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