Billboard and Outdoor Display Advertising
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast for outdoor advertising
services, with special focus on the underlying structure and external forces and relationships that
affect an industry and its performance. Report sections include:
Outdoor Advertising Association of America
Industry Snapshot
http://www.oaaa.org/press/IndustrySnapshot.aspx
Frequently Asked Questions
http://www.oaaa.org/about/faq.aspx
Facts & Figures
http://www.oaaa.org/marketingresources/factsandfigures.aspx
Industry Standards and Practices
http://www.oaaa.org/marketingresources/industrystandardsandpractices.aspx
Various sections provide an overview of the outdoor advertising industry including revenue trends,
major product categories, display statistics, and more. All information is free online.
Industry Market Research Reports
Outdoor Advertising / Billboard Advertising / Digital Signage
http://www.marketresearch.com
Search for above terms
In-depth business market research reports include information on market size and market segmentation;
marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant
profiles; market share data; and more. Summary abstract and detailed table of contents for each market
research report is accessible free online.
Industry Market Analysis Reports
Outdoor Advertising Services
http://www.bizminer.com Select "Business Services - 7312"
Industry statistics for outdoor advertising services include industry sales and sales trends, market
size and market share by sales class, average company sales and sales per employee, staffing and employment
trends, business start up activity and failure rates, and other business statistics on a national,
state, and metropolitan area level. Sample market analysis reports can be viewed free online.
More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia, Euromonitor,
Dun & Bradstreet, and other sources—including key business statistics, market research and analysis,
and business trends and forecasts for a wide range of industries, see
Industry Overview, Issues, Trends, and Outlook.
Industry Financial Ratios
Outdoor Advertising Services
http://www.bizminer.com Select "Business Services - 7312"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets,
cash flow statements, and key business and financial ratios for outdoor advertising services. Reports
are available by sales size range, and also in small business, sole proprietor, and business start
up versions. Sample reports with detailed financial ratio analysis can be viewed free online.
More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.
Officer Compensation ExpenseSee "
BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.
More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.
Appraisal Institute
The Valuation of Billboards
Stoops, Wolverton, Appraisal Institute, 2006
http://www.appraisalinstitute.org/store/p-97-the-valuation-of-billboards.aspx
Publication examines outdoor advertising industry operations, the various types of billboards and
billboard advertising, and state and federal regulations and case law that affect billboard valuation.
American Society of Appraisers
Billboard Appraisal: The Valuation of Off-Premise Advertising Signs
Wright et al, American Society of Appraisers, 2001
http://www.signvalue.com/bookpurchase.html
Publication focuses on billboard appraisal for eminent domain purposes, but also includes information
on estimating the value of a billboard for sales transaction, leasing, and lending purposes.
American Society of Appraisers
The Value of Signs: A Guide for Property Appraisers, Brokers,
Legal Professionals, Sign Users, and Municipal Planners
Claus et al, American Society of Appraisers, 2002
http://www.appraisers.org Select "Publications - Bookstore"
Publication covers valuation issues and techniques applicable to both on-premise and outdoor signage,
and includes an analysis of the impact of government regulations and case law on the economic value
of commercial signs.
BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats® http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS® http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.
More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, MergerStat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.
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