For resource guides specific to other industries, see
Industry Information Resources which covers
over 400 individual industries.
Billboard and Outdoor Display Advertising
http://www.ibisworld.com
Report provides in-depth analysis and a five-year industry forecast, with special
focus on the underlying structure and the external forces and interrelationships
that drive an industry. Report sections include:
Outdoor Advertising Association of America
Industry Snapshot
http://www.oaaa.org/press/IndustrySnapshot.aspx
Frequently Asked Questions
http://www.oaaa.org/about/faq.aspx
Facts & Figures
http://www.oaaa.org/marketingresources/factsandfigures.aspx
Industry Standards and Practices
http://www.oaaa.org/marketingresources/industrystandardsandpractices.aspx
Various sections provide an overview of the outdoor advertising industry including
revenue trends, major product categories, display statistics, and more. All
information is free online.
Industry Market Research Reports
Outdoor Advertising / Billboard Advertising / Digital Signage
http://www.marketresearch.com Search for keywords listed above.
MarketResearch.com provides access to more than 160,000 market research reports
from over 600 leading global publishers. Reports include information on product
and market forecasts, industry trends, risks, and opportunities, competitive strategies,
key participant profiles, and more.
BizMiner
Industry Market Statistics
Outdoor Advertising Services
http://www.bizminer.com Select "SIC Drilldown - Business Services -
7312"
Industry statistics for outdoor advertising services include market volume, number
of firms, annual sales and sales trends, sales per employee, staffing and employment
trends, business start up activity and failure rates, and other business statistics
and information on a national, state, and metro area level.
More Industry Research and Analysis
For more industry research and analysis available from Standard & Poor's, IBISWorld,
Dun & Bradstreet, and other sources which cover a wide variety of industries,
see Industry Overview, Issues, Trends, and Outlook.
BizMiner
Industry Financial Analysis
Outdoor Advertising Services
http://www.bizminer.com Select "SIC Drilldown - Business Services -
7312"
Five-year comparative financial analysis includes income statements with expense
detail, balance sheets, and key business and financial ratios for outdoor advertising
services. Available in all firms, small business, sole proprietor, and business
start up versions.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics - Advertising and Related Services
http://www.bls.gov/oes/current/naics4_541800.htm
Employment and hourly and annual wage estimates by job position on a national
basis. All data is free online.
More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, Salary.com, and
other sources covering a wide variety of industries, see Compensation
and Salary Surveys.
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Appraisal Institute
The Valuation of Billboards
Stoops, Wolverton, Appraisal Institute, 2006
http://www.appraisalinstitute.org/store/p-97-the-valuation-of-billboards.aspx
Publication examines outdoor advertising industry operations, the various types
of billboards and billboard advertising, and state and federal regulations and
case law that affect billboard valuation.
American Society of Appraisers
Billboard Appraisal: The Valuation of Off-Premise Advertising Signs
Wright et al, American Society of Appraisers, 2001
http://www.signvalue.com/bookpurchase.html
Publication focuses on billboard appraisal for eminent domain purposes, but also
includes information on estimating the value of a billboard for sales transaction,
leasing, and lending purposes.
American Society of Appraisers
The Value of Signs: A Guide for Property Appraisers, Brokers,
Legal Professionals, Sign Users, and Municipal Planners
Claus et al, American Society of Appraisers, 2002
http://www.appraisers.org Select
"Publications - Bookstore"
Publication covers valuation issues and techniques applicable to both on-premise
and outdoor signage, and includes an analysis of the impact of government regulations
and case law on the economic value of commercial signs.
BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 12,000 private company sales transactions by SIC Code, NAICS
Code, or business description for comparable sales data. Data can be purchased as a single report or by subscription.
More Business Sales Transaction Data
For more business sales transaction data available from BIZCOMPS®, Done Deals, Public Stats™, and other sources
for a wide range of industries, see Business Valuation Multiples and
Merger & Acquisition Transaction Data.
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