SIC 7311 | NAICS 541810
The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Mediabistro Holdings LLC
Weekly magazine features news and information for marketing, media, and advertising professionals, with the "AgencySpy" section of its blog network focused on the ad agency world and covering topics such as client-agency relationships, accounts in review, new campaigns, and social media. Articles from the "Advertising & Branding" and "AgencySpy" sections of the website are available free online.
First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.
Information resources available from this organization include:
Marketing Fact Pack
Financial Benchmarking Data
https://www.bizminer.com Search for "541810"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Financial information section of this profile provides income statements, balance sheets, and financial ratios by company size based on annual revenue for companies that create and develop advertising campaigns and materials for television, radio, newspapers, magazines, desktop and mobile devices, billboard displays, and other types of media and place these ads with the respective media outlets.
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Employee Compensation in 4As Agencies
Annual salary survey provides compensation data for agency personnel in nineteen job categories and more than 230 job positions, with survey results broken down into four sections: (1) salaries by agency size based on the number of employees, (2) salaries by geographic location, (3) standardized job titles and descriptions used in the survey, and (4) ten-year salary trend analysis for sixteen key job positions.
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as account executive, account manager, art director, graphic designer, and copywriter, with employers for which salary or hourly wage data is provided including Havas Worldwide, LLC, BBDO Worldwide, Inc., Ogilvy & Mather Worldwide, Inc., Leo Burnett Company, Inc., Publicis Groupe SA, and DigitasLBi, Inc.
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Business Valuation Resources
Annual Market Survey
Annual survey of senior executives at marketing services, media, and related technology companies provides insights on mergers and acquisitions prospects, with topics covered in the survey including strategic versus financial buyers, weighted-average EBITDA valuation multiples by sector, areas of interest for expansion, and planned merger and acquisition activities and factors driving these plans.
Small Business Valuation Multiples
Comprehensive reference guide provides market-based business valuation multiples for companies that develop ad campaigns and materials for television, radio, newspapers, magazines, desktop and mobile devices, outdoor display, and other types of media and place these ads with media outlets.