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Advertising Agencies
SIC 7311 / NAICS 541810
The following resource guide provides sources for industry information including
industry trends and statistics, financial ratios, salary surveys, and more.
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For resource guides specific to other industries, see
Industry Information Resources which covers
over 400 individual industries.
Advertising and Marketing
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent
news and developments, industry trends, risks, and opportunities, and include
a five-year industry forecast. Profiles are updated quarterly and include:
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firstresearch.com/industry-profiles |
Advertising Agencies
http://www.ibisworld.com
Report provides in-depth analysis and a five-year industry forecast, with special
focus on the underlying structure and the external forces and interrelationships
that drive an industry. Report sections include:
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ibisworld.com/market-research |
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Advertising
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number
and types of jobs, education and training, wages and earnings, employment outlook,
and sources for additional information. All information is free online.
BizMiner
Industry Market Statistics
http://www.bizminer.com
Industry statistics include market volume, number of firms, annual sales and sales
trends, sales per employee, staffing and employment trends, business start up
activity and failure rates, and other business statistics and information on a
national, state, and metro area level.
More Industry Research and Analysis
For more industry research and analysis available from Standard & Poor's, IBISWorld,
Dun & Bradstreet, and other sources which cover a wide variety of industries,
see Industry Overview, Issues, Trends, and Outlook.
American Association of Advertising Agencies Inc.
Annual Analysis of Agency Costs For Agencies With Annual Gross Income Up
To $13.5 Million
http://www.aaaa.org Search "Publications
Catalog" for "costs"
Provides an extensive analysis of advertising agency domestic operating costs.
Data are grouped by agency size and classified into client service expenses, space
and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related
expenses.
American Association of Advertising Agencies Inc.
Annual Analysis of Agency Costs For Agencies With Annual Gross Income More
Than $13.5 Million
http://www.aaaa.org Search "Publications
Catalog" for "costs"
Provides an extensive analysis of advertising agency domestic operating costs.
Data are grouped by agency size and classified into client service expenses, space
and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related
expenses.
American Association of Advertising Agencies Inc.
The Management Series: Key Financial Barometers
http://www.aaaa.org Search "Publications
Catalog" for "financial barometers"
This booklet provides a handful of key financial barometers, relevant to advertising
agencies that owners/managers of small to mid-sized agencies can use to measure
their agency's fiscal health.
BizMiner
Industry Financial Analysis
http://www.bizminer.com
Five-year comparative financial analysis includes income statements with expense
detail, balance sheets, and key business and financial ratios. Available in all
firms, small business, sole proprietor, and business start up versions.
Advertising Age
Salary Surveys
http://www.adage.com/datacenter.cms
Surveys include average base salary by agency size, executive salaries and benefits,
and average growth in base salary by region. Surveys available free online.
American Association of Advertising Agencies
Compensation Surveys
http://www.aaaa.org Search "Publications
Catalog" for "compensation"
Surveys cover employee compensation and incentive practices.
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Advertising
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number
and types of jobs, education and training, wages and earnings, employment outlook,
and sources for additional information. All information is free online.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics
http://www.bls.gov/oes/current/oessrci.htm
Employment and hourly and annual wage estimates by industry and job position on
a national basis. All data is free online.
JobStar.Org Profession-Specific Salary Surveys
Advertising
http://jobstar.org/tools/salary/sal-prof.php
Compensation surveys covering industry personnel. All data is free online.
More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, Salary.com, and
other sources covering a wide variety of industries, see Compensation
and Salary Surveys.
Back To Top
American Association of Advertising Agencies
Agency Valuation
http://www.aaaa.org Search "Publications
Catalog" for "agency valuation"
Deals with determining the value of advertising agencies and marketing services
firms based primarily on their sale to outside parties.
AdMedia Partners
Prospects for Advertising/Marketing Mergers & Acquisitions
http://www.admediapartners.com/
Select "Industry Surveys"
Annual survey of mergers and acquisitions activity involving advertising and marketing
firms. Includes preferred valuation methods and median multiples. Available free
online.
Small Business Valuation Formula Multiples
Advertising Agencies
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for advertising agencies
and more than 190 other industries. Valuation multiples are derived from market
transactions as reported by BIZCOMPS®, with the primary focus on small companies
priced at less than $1 million.
BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 14,500 private company sales transactions by SIC Code, NAICS
Code, or business description for comparable sales data. Data can be purchased as a single report or by subscription.
More Business Sales Transaction Data
For more business sales transaction data available from BIZCOMPS®, Done Deals, Public Stats™, and other sources
for a wide range of industries, see Business Valuation Multiples and
Merger & Acquisition Transaction Data.
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