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Advertising Agencies

SIC 7311 | NAICS 541810

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll below to see a complete listing of available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


See Internet Marketing and Advertising Services for additional resources applicable to companies that provide these services. For resource guides specific to other industries, see our index which lists resource guides by SIC code for over 400 industries.



Industry Analysis, Statistics, Trends, and Forecasts


Advertising Agencies  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

Sample report is available online.

American Association of Advertising Agencies
Agency Business
http://www.aaaa.org/agency/pubs/NewEssentials/AgencyBusiness/Pages/default.aspx
Agency business section features articles and reports covering a variety of topics including agency operations and statistics, business trends and outlook, employment data, client relations, specialized agencies, and more. Most articles and reports are available to members only.

Advertising Agencies
Digital Advertising Services
Advertising and Marketing Services

http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, business challenges, issues, trends, and opportunities, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:

Sample report is available online.

AdAge
Agency Report
http://adage.com/article/datacenter-agencies/agency-report-index/106357/
Annual report provides a global overview of the advertising agency industry, with topics covered including industry overview and analysis, revenue and employment statistics, top agency profiles and family trees, and agency rankings by various criteria. Current and prior reports can be viewed free online.

More Resources ››



Financial Benchmarking Data


Industry Financial Ratios
Advertising Agencies
http://www.bizminer.com  Search for "541810"

Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow analysis, and key financial and operating ratios, with detailed benchmarking data available by sales size range on a national, state, and metropolitan area level.

Sample reports are available online.

American Association of Advertising Agencies
Information resources available from this organization include:

The Management Series: Key Financial Barometers
https://www.aaaa.org/pages/bookstore.aspx  Search for "key financial barometers"
Management guide provides key financial barometers for small to mid-sized advertising agencies that owners and managers can use to measure an agency's fiscal health.

Annual Analysis of Agency Costs
https://www.aaaa.org/pages/bookstore.aspx  Search for "agency costs"
Annual publication provides an extensive analysis of advertising agency operating costs, with cost data grouped by agency size and expense category. Expense categories covered include client service, space and facilities, corporate, and payroll and payroll-related expenses. Publication is available in two versions based on annual revenues (up to $13.5 million and over $13.5 million), with both versions available to members only.


More Resources ››



Compensation and Salary Surveys


American Association of Advertising Agencies
Employee Compensation in 4A's Agencies
https://www.aaaa.org/pages/bookstore.aspx  Search for "compensation"
Salary survey provides compensation information for advertising agency personnel in 18 job categories and over 200 job positions, with employee compensation data broken down by agency size, number of employees, and geographic location. Survey is available to members only.

ERI Economic Research Institute
Advertising, Marketing Agencies, and Business Services Salary Survey
http://www.erieri.com/
Annual publication provides compensation data from ERI Assessor®, government, and survey participant databases for executive, salaried, and hourly personnel on a national and regional level. Complete listing of job positions included in the survey and sample pages for selected job positions are accessible online.

More Resources ››



Business Valuation Resources


American Association of Advertising Agencies
The Management Series: Agency Valuation
https://www.aaaa.org/pages/bookstore.aspx  Search for "agency valuation"
Publication provides guidance on determining the value of advertising agencies and marketing services firms based primarily on sales to outside third parties.

AdMedia Partners
Merger and Acquisition Prospects for Media, Marketing
Services, and Marketing Technology Firms

http://www.admediapartners.com/research_and_commentary/industry_surveys
Annual survey of industry executives and investors provides insights on expectations for merger and acquisition activity, with topics covered including strategic versus financial buyers, EBITDA valuation multiples, areas of interest for expansion, and planned M&A activities and factors driving these plans. Survey can be viewed free online.

Small Business Valuation Formula Multiples
Advertising Agencies
http://valuationresources.com/

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.


BVMarketData
Private Company Sales Transactions
Pratt's Stats® | BIZCOMPS®
Free "Visitor Search" allows users to search private company sales transactions by business description for comparable business sales transaction data, including revenue, earnings, and EBITDA multiples.


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Related Industries:
Direct Mail Marketing and Advertising Services
Internet Marketing and Advertising Services
Outdoor and Billboard Advertising Services
Public Relations Firms

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