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Advertising Agencies

SIC 7311 | NAICS 541810

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Advertising Agencies  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Mediabistro Holdings LLC

Weekly magazine features news and information for marketing, media, and advertising professionals, with the "AgencySpy" section of its blog network focused on the ad agency world and covering topics such as client-agency relationships, accounts in review, new campaigns, and social media. Articles from the "Advertising & Branding" and "AgencySpy" sections of the website are available free online.

First Research

Advertising Agencies
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Crain Communications
Information resources available from this organization include:

AdAge Magazine
Biweekly trade publication features news and information for the marketing and media community, with special features including the annual "Agency Report" series which provides a ranking and analysis of advertising and marketing services agencies on a global basis and the annual "Marketing Fact Pack" which provides key statistics, rankings, and other information for marketers, media, and ad agencies.

Agency Report
Annual report provides a global overview of the advertising agency industry, with topics covered in the report including industry overview, revenue and employment statistics, top agency profiles and family trees, and top agency rankings based on U.S. and worldwide revenue by specialty. Selected excerpts from the report are available free online via the Datacenter and in the May issue of AdAge magazine.

Marketing Fact Pack
Annual industry guide provides key statistics, rankings, and other information for marketers, media, and ad agencies, with topics covered in the guide including advertising spending growth, largest advertisers, share of ad spending by medium, time spent using media, top world agency companies, largest agency ventures by category, agency revenue growth, consumer demographics, and ad industry employment.

Datacenter section provides an extensive selection of reports, studies, and other resources, with topics covered in this section including company profiles and family trees, U.S. and global marketing spending, ranking and analysis of agencies and networks, digital media and marketing facts, industry employment statistics, data on media companies and properties, marketing fact packs, and social media surveys.

Financial Benchmarking Data

Industry Financial Ratios
Advertising Agencies  Search for "541810"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research

Advertising Agencies

Financial information section of this profile provides income statements, balance sheets, and financial ratios by company size based on annual revenue for companies that create and develop advertising campaigns and materials for television, radio, newspapers, magazines, desktop and mobile devices, billboard displays, and other types of media and place these ads with the respective media outlets.

Compensation Surveys

Employee Compensation in 4As Agencies

Annual salary survey provides compensation data for agency personnel in nineteen job categories and more than 230 job positions, with survey results broken down into four sections: (1) salaries by agency size based on the number of employees, (2) salaries by geographic location, (3) standardized job titles and descriptions used in the survey, and (4) ten-year salary trend analysis for sixteen key job positions.

Advertising Agency

Free online service provides median salary, bonus, and hourly wage rate data for job positions such as account executive, account manager, art director, graphic designer, and copywriter, with employers for which salary or hourly wage data is provided including Havas Worldwide, LLC, BBDO Worldwide, Inc., Ogilvy & Mather Worldwide, Inc., Leo Burnett Company, Inc., Publicis Groupe SA, and DigitasLBi, Inc.

Business Valuation Resources

AdMedia Partners
Annual Market Survey

Annual survey of senior executives at marketing services, media, and related technology companies provides insights on mergers and acquisitions prospects, with topics covered in the survey including strategic versus financial buyers, weighted-average EBITDA valuation multiples by sector, areas of interest for expansion, and planned merger and acquisition activities and factors driving these plans.

Small Business Valuation Multiples

Advertising Agencies

Comprehensive reference guide provides market-based business valuation multiples for companies that develop ad campaigns and materials for television, radio, newspapers, magazines, desktop and mobile devices, outdoor display, and other types of media and place these ads with media outlets.