Advertising Agencies

Advertising and Marketing
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


Advertising Agencies
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast, with special focus on the underlying structure and the external forces and relationships that affect an industry. Report sections include:


Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Advertising
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.


Industry Market Research Reports
http://www.marketresearch.com
In-depth business market research reports include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.


Industry Market Research Analysis
http://www.bizminer.com
Industry statistics include market size and market share by sales class and segment, number of companies, annual sales and sales trends, sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market report can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia, Euromonitor, Dun & Bradstreet, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.



Industry Financial Ratios
http://www.bizminer.com
Five-year comparative financial analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios. Financial statements and ratios are available by sales size range for all firms, and also in small business, sole proprietor, and business start up versions. Sample financial report can be viewed free online.

American Association of Advertising Agencies Inc.
Annual Analysis of Agency Costs For Agencies With Annual Gross Income Up To $13.5 Million
http://www.aaaa.org  Search "Publications Catalog" for "costs"
Provides an extensive analysis of advertising agency domestic operating costs. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses.

American Association of Advertising Agencies Inc.
Annual Analysis of Agency Costs For Agencies With Annual Gross Income More Than $13.5 Million
http://www.aaaa.org  Search "Publications Catalog" for "costs"
Provides an extensive analysis of advertising agency domestic operating costs. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses.

American Association of Advertising Agencies Inc.
The Management Series: Key Financial Barometers
http://www.aaaa.org  Search "Publications Catalog" for "financial barometers"
This booklet provides a handful of key financial barometers, relevant to advertising agencies that owners/managers of small to mid-sized agencies can use to measure their agency's fiscal health.


Advertising Age
Salary Surveys
http://www.adage.com/datacenter.cms
Surveys include average base salary by agency size, executive salaries and benefits, and average growth in base salary by region. Surveys available free online.

American Association of Advertising Agencies
Compensation Surveys
http://www.aaaa.org  Search "Publications Catalog" for "compensation"
Surveys cover employee compensation and incentive practices.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Advertising
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

JobStar.Org Profession-Specific Salary Surveys
Advertising
http://jobstar.org/tools/salary/sal-prof.php
Compensation surveys covering industry personnel. All data is free online.


American Association of Advertising Agencies
Agency Valuation
http://www.aaaa.org  Search "Publications Catalog" for "agency valuation"
Deals with determining the value of advertising agencies and marketing services firms based primarily on their sale to outside parties.

AdMedia Partners
Prospects for Advertising/Marketing Mergers & Acquisitions
http://www.admediapartners.com/  Select "Industry Surveys"
Annual survey of mergers and acquisitions activity involving advertising and marketing firms. Includes preferred valuation methods and median multiples. Available free online.

Small Business Valuation Formula Multiples
Advertising Agencies
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for advertising agencies and more than 190 other industries. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.



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