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Dating Services

SIC 7299 | NAICS 812990

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Dating Services  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


Matchmakers Institute
Information resources available from this organization include:

The Industry / U.S. Singles Market / Matchmaking Market
http://www.matchmakinginstitute.com/overview / singles / matchmaking
The above sections provide a summary overview of the matchmaking industry and include additional references for more information. All information can be viewed free online.

Matchmakers Survey
http://www.matchmakinginstitute.com/survey
Professional matchmaker survey topics include sources of business and income (e.g., personal matchmaking, coaching, and online dating), number of locations and staffing, types of services offered, client demographics and characteristics, gross revenues, net income, and primary and secondary geographic markets. Survey summary containing highlights from the survey and detailed survey results is available free online.


Pew Research Center
Online Dating
http://pewinternet.org/
Research study provides in-depth analysis of the U.S. online dating market from a consumer standpoint, with table of contents sections including Part 1: Introduction; Part 2: The State of Relationships in America; Part 3: Who Is Dating Online?; Part 4: Public Attitudes Toward Online Dating; and Part 5: Beyond Dating Websites. Complete study including survey methodology can be downloaded and viewed online.

Online Dating Magazine
Industry Guide
http://www.onlinedatingmagazine.com/
Industry guide features news and information for the online dating and matchmaking market, with topics covered including key participant profiles and interviews, news and feature stories, research articles, inside the industry columns, and more. All information can be viewed free online.

Marketdata Enterprises, Inc.
U.S. Dating Services Market
http://marketdataenterprises.com/
Comprehensive report provides in-depth analysis of the U.S. dating and matchmaking services market, with content sections including executive overview of major findings; service characteristics and operations; demographic factors affecting demand; market size and growth; online and offline services; matchmakers; personal ads, radio datelines, and chat lines markets; key participant profiles, and economic structure and operating ratios. Detailed table of contents can be viewed free online.



Financial Benchmarking Data


Industry Financial Ratios
Dating Services
http://www.bizminer.com  Search for "812990"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


Marketdata Enterprises, Inc.
U.S. Dating Services Market
http://marketdataenterprises.com/
"Nature of the Business" chapter includes operating ratios for franchised services, with data provided including average gross revenues for small, mid-size, and large metro areas, advertising expense, profit margins, and office staff, rent, and overhead expense. Detailed table of contents can be viewed free online.



Compensation Surveys


BizMiner Financial Analysis Reports
Dating Services
http://www.bizminer.com  Search for "812990"
Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for firms in this sector, with reports available by sales size range on a national, state, and metropolitan area level. Sample national and local reports can be downloaded and viewed online.



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