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Dating Services

SIC 7299 | NAICS 812990

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Dating Services  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


Matchmaking Institute
Matchmakers Survey
https://matchmakinginstitute.com/

Triennial professional matchmaker survey provides information on sources of business and income (e.g., personal matchmaking, coaching, and online services); number of locations and staff; types of services offered; client demographics and characteristics; typical revenue per client; gross revenue for current, prior, and next year; and geographic market served. Survey results are available online.


Pew Research Center
Online Dating
http://www.pewinternet.org/

Research reports provides in-depth analysis of the U.S. market for these services from a consumer standpoint, with recent reports including "15% of American Adults Use Online Sites or Mobile Apps", "Teens, Technology & Romantic Relationships", "Dating & Mating in the Digital Age", "Couples, the Internet, and Social Media" and "Online Dating & Relationships". Reports are available free online.


Marketdata Enterprises, Inc.
"U.S. Dating Service Market" report sections include:

Industry Size and Growth
https://www.marketdataenterprises.com/
Industry size and growth section provides three years of historical performance data and a five-year forecast for the market overall and by market segment, with segments for which data is separately reported including websites and apps, independent matchmakers, date coaches, phone chat lines, radio station datelines, brick-and-mortar firms, singles organizations and events, and speed dating.

Online Services
https://www.marketdataenterprises.com/
Online services section provides information on various aspects of this market segment, with topics covered in this section including historical and forecast performance, client demographics and use of services, major market developments, positives and negatives of online vs. alternative services, niche and adult websites, trade associations, and company profiles and estimated market shares.

The Matchmakers Market
https://www.marketdataenterprises.com/
Matchmaker market section provides information on how matchmakers operate and why they are doing well, with topics addressed in this section including market size on a historical and forecast basis, matchmaker survey results, estimated income, expenses, and profit margins, training and certification programs, trade association activities, and profiles of top independent matchmakers.

The Date Coaching Market
https://www.marketdataenterprises.com/
Dating coach section provides information on what coaches do and how they operate, typical fees charged for their services, how they work in conjunction with matchmakers, estimated market size on a historical and forecast basis, and profiles of leading dating coaches (e.g., Evan Katz, Susan Bradley, Matt Titus, Susan Rabin, Lisa Shield, David Wygant, Barbara Elgin, and Lauren Francis).

The Personal Ads, Radio Datelines, & Phone Chat Lines Market
https://www.marketdataenterprises.com/
Market segments discussed in this section include personal ads, radio station datelines, and phone chat lines, with topics covered for each of these segments including discussion and analysis of the market, historical and forecast market size, impact of changes in technology, roles of newspapers, radio stations, and telecom companies in providing these services, and leading service providers.




Financial Benchmarking Data


Industry Financial Ratios
Dating Services
https://www.bizminer.com  Search for "812990"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


IBISWorld
Dating Services
https://www.ibisworld.com/

Cost structure benchmarks section of this report provides an analysis of industry costs and profits as a percentage of revenue by major income and expense category for companies that provide services that allow an individual to find and contact other individuals to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Sample report can be viewed free online.




Compensation Surveys


PayScale
Dating Service
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage rate data for job positions in this service sector such as marketing manager, product manager, software product manager, software engineer, senior software engineer, and operations supervisor, with employers for which salary or hourly wage data is provided including eHarmony, Inc., Match.com, L.L.C., Online Buddies, Inc., and Zoosk, Inc.


BizMiner Financial Analysis Reports
Dating Services
https://www.bizminer.com  Search for "812990"

Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for companies that provide services that allow clients to find and contact other clients to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Reports are available by sales size range on a national, state, or local area level.



Business Valuation Resources


BVMarketData






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