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Funeral Homes, Cemeteries, and Crematories

SIC 7261 | NAICS 812200

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Funeral Homes  (view report)
Cemetery Services  (view report)
Cremation Services  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Information resources available from this trade association include:

What is A Funeral Director? / Statistics / Trends in Funeral Service  Select above titles from left menu
Introductory section provides an overview of the funeral service profession, with topics covered in this section including job responsibilities and education and licensing requirements, firm demographics, employment and compensation statistics for selected job positions, median cost of various services, cremation statistics by state, and current key service trends. All information is available free online.

The Director
Monthly trade magazine features news and information for funeral professionals, with featured topics covered in various issues including the state of the profession, cultivating business relationships, technology and social networking, legislation and compliance, cremation and profitability, hiring and training staff, consumer survey, and strategic planning. Publication is available by subscription only.

First Research

Funeral Services
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

Citrin Cooperman
Funeral Directors Survey

Annual survey provides a detailed analysis of the funeral industry based on responses from firms primarily located in the Northeastern U.S., with topics covered in the survey including demographic data; industry issues and trends; caskets, merchandise, and supplies; pricing, salaries, and credit policies; finance and accounting; and office and marketing technology. Survey is available online.

Kates-Boylston Publications
Publications available from this organization include:

American Funeral Director / American Cemetery & Cremation
Monthly trade publications feature news and information for business owners, managers, and other industry professionals, with topics covered in various issues including business operations, best practices, preneed marketing, memorialization, caskets and vaults, vehicles, grounds maintenance, crematory operations, insurance, and technology. Publications are available by subscription only.

Funeral Director's Guide to Statistics
Annual publication provides statistical data from a variety of sources, with data provided including the FSI annual compensation survey results, FSI annual casket survey results, cremation statistics from the CANA, profitability statistics from the FFDA Federated Stats Book, and selected excerpts from the Citrin Cooperman survey which focuses on firms primarily located in the Northeastern U.S.

Cremation Association of North America
Industry Statistics

Annual statistics report provides information on cremation practices, statistics, and trends for the U.S. and Canadian markets, with statistical data provided including the percentage of decedents cremated by state and province and the five-year average annual growth rate in cremations for selected time periods. Selected data from the survey is available online, with full report available to members only.

Financial Benchmarking Data

Industry Financial Ratios
Funeral Homes / Cemeteries / Crematories  Search for "8122"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Federated Stats Book

Annual publication provides income and expense data for funeral homes by firm size, cremation rate, type of business entity, and geographic location, with financial data provided including revenue by type of service, cost of sales, operating expenses (e.g., facilities, automobile, personnel, supplies, business services, promotion, and after sales expense), net operating profit, interest expense, and net profit.

Compensation Surveys

Compensation Survey  Search "Title contains" for "compensation"

Triennial survey provides compensation and benefits information for director job positions (e.g., owner, manager, branch manager, director, and embalmer) and non-director job positions (e.g., apprentice, assistant, visitation attendant, office manager, secretary/clerical, and receptionist), with compensation data broken out by years of experience, caseload, metropolitan area size, and geographic region.

U.S. Bureau of Labor Statistics
Funeral Directors, Morticians, and Undertakers / Funeral Service Managers / managers

Annual wage survey provides hourly and annual wage data for funeral service personnel that provide pre-planning services; sell caskets, urns, vaults, and other merchandise; arrange obituary, visitation, and memorial service details with family members; prepare the body for viewing and burial; transport the deceased and mourners; and arrange burial or cremation with cemetery or crematory personnel.

Business Valuation Resources