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Photographers and Photography Studios

SIC 7221 | NAICS 541920

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll below to see a complete listing of available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For resource guides specific to other industries, see our index which lists resource guides by SIC code for over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Photography  (view report)
Professional Photography Service Franchises  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

Sample report is available online.

PMA
Information resources available from this organization include:

PMA Magazine
http://www.pmai.org/magazine
Bimonthly trade publication features news and information for imaging professionals including photography studios, retailers, manufacturers, and processors, with topics covered including business, marketing, trends, and technology. Current and archived digital editions of the magazine are available online.

U.S. Professional Photographers Report
http://www.pmai.org/marketing-research
PMA survey report provides an overview of the professional photography market, with topics covered including types of portraits that studios focus on, types of products and output offered, portion of customers that purchased specific products, methods used for producing products, factors affecting profits, online ordering, and more. Sample pages from prior year reports can be previewed online.


Photographic Services
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, business challenges, issues, trends, and opportunities, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:

Sample report is available online.

PPA
Professional Photographer Magazine
http://www.ppmag.com/
Monthly trade journal features news and information for industry professionals, with topics covered including sales and marketing, business operations, tools and techniques, product reviews, new technology, and more. Selected articles from current and prior issues can be viewed free online.

InfoTrends
Professional Photographers: Survey Results
http://store.infotrendsresearch.com/  Search for above title for most recent survey
Periodic survey provides a profile of the profession, with topics covered including respondent demographics, areas of specialization, key sources of revenue, image capture and printing habits, and client merchandise options (e.g., cards, books, calendars, and specialty prints). Table of contents can be viewed free online.

Euromonitor International
Photographic Services in USA
http://www.euromonitor.com/
Market research report analyzes key trends and developments for this service sector, with topics covered including historical performance, firm demographics, competitive environment, customers and suppliers, and future outlook and forecast. Summary description and detailed table of contents can be viewed free online.

U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Photographers
http://www.bls.gov/ooh/
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Entrepreneur Magazine Business Startup Guides
Photography Business
http://bookstore.entrepreneur.com/
Business startup guide provides an overview of the photography industry and takes users through the various aspects of starting a business in this industry and running it successfully. Table of contents and sample text for the Kindle edition can be previewed online via Amazon.com's "Look Inside" feature.

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Financial Benchmarking Data


Industry Financial Ratios
Photography and Portrait Studios
http://www.bizminer.com  Search for "54192"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key financial and operating ratios, with detailed analysis available by sales size range on a national, state, and metropolitan area level. Sample reports are available online.

Professional Photographers Of America
PPA Financial Benchmark Survey
http://www.ppa.com/
Triennial financial survey provides comparative expense benchmarks as a percentage of sales, with expense categories covered including cost of sales, administration, occupancy, employee compensation, marketing, depreciation, and owner compensation. Financial survey results are available to members only.

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Compensation and Salary Surveys


U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Photographers
http://www.bls.gov/ooh/
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

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Business Valuation Resources


Small Business Valuation Formula Multiples
Photographers and Photography Studios
http://valuationresources.com/

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.


BVMarketData
Private Company Sales Transactions
Pratt's Stats® | BIZCOMPS®
Free "Visitor Search" allows users to search private company sales transactions by business description for comparable business sales transaction data, including revenue, earnings, and EBITDA multiples.


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Related Industries:
Art Dealers and Commercial Art Galleries
Camera and Photographic Supplies Stores
Custom Picture Frame Shops
Hobby, Arts, and Crafts Stores

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