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Photographers / Photography and Portrait Studios

SIC 7221  /  NAICS 541920 

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends, and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources



For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Photographic Services
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


Photo Marketing Association
Information resources available from this trade association include:

U.S. Portrait Report
http://www.lulu.com/pma
Marketing research report provides information on consumer spending and demand for various portrait services, such as school, sports events, and wedding portraits. Premium edition includes tables with a breakdown of query responses cross-tabulated by various demographic variables.

PMA Foresight
http://www.pmaforesight.com/
Blog provides free online summaries of marketing research data and information including weekly articles, industry trend summaries, and marketing research press releases.


Photography
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry growth forecast, with special focus on the underlying structure and external forces and relationships that affect an industry and its performance. Report sections include:

Sample industry report is available free online.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Photographers
http://www.bls.gov/photographers.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Industry Market Research Reports
http://www.marketresearch.com  Search for specific terms or keywords
In-depth business market research reports include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

Industry Market Analysis Reports
Photography and Portrait Studios
http://www.bizminer.com  Search for "54192"
Industry statistics for photography and portrait studios include industry sales and sales trends, market size and market share by sales class, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market analysis reports can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia Group, Euromonitor, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.




Financial Information and Financial Ratios


Industry Financial Ratios
Photography and Portrait Studios
http://www.bizminer.com  Search for "54192"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios for photography and portrait studios. Reports are available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports with detailed financial ratio analysis can be viewed free online.

Photo Marketing Association
Cost of Doing Business and Compensation Report
http://www.lulu.com/pma
Report includes income statement and balance sheet items as a percent of sales, and key performance benchmarks for profitability, productivity, and financial and cash flow management for camera, photography equipment, and supplies stores, photo finishing labs, and portrait studios. All data is reported on an overall average basis, and by business type, profitability, and other related categories.

More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.





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Compensation and Salary Surveys


Photo Marketing Association
Cost of Doing Business and Compensation Report
http://www.lulu.com/pma
Report includes detailed compensation and benefits information by department, job type, and employment status for camera, photography equipment, and supplies stores, photo finishing labs, and portrait studios. All data is reported on an overall average basis, and by business type, profitability, and other related categories.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Photographers
http://www.bls.gov/photographers.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.





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Business Valuation Resources


Small Business Valuation Formula Multiples
Photographers and Photography Studios
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for photographers and photography studios and more than 200 other industries. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats®  http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS®  http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, Mergerstat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.



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