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Hotels and Motels

SIC 7011  /  NAICS 721110

The following guide provides sources for industry information and analysis including industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following resource categories or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Hotels and Motels
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast, with special focus on the underlying structure and the external forces and relationships that affect an industry. Report sections include:


American Hotel & Lodging Association
Lodging Industry Profile
http://www.ahla.com/Default.aspx  Select "Press Room"
Statistical overview of lodging industry. All data is free online.

American Hotel & Lodging Association
Lodging Survey
http://www.ahla.com/Default.aspx  Select "Information Center - Publications"
Survey tracks the size, scope, and emerging trends of the lodging industry, and covers over one hundred topics including in-room amenities, security and technology features, food and beverage, numbers of beds, pets allowed, and frequency of renovations.

Hotel and Motel - Lodging
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


HVS International
Articles and Newsletters
http://www.hvsinternational.com/Library/
Articles on industry issues and trends by HVS. Articles are available free online.

PKF Hospitality Research
Information resources available from this research firm include:

Annual Trends
http://www.pkfc.com/store/Default.aspx
Developed from over 4,000 annual income statements and balance sheets from hotels and motels across the United States. Information is presented by type, geographic location, rate and size categories and provides detailed analyses of revenues, expenses, and profits.

Mid-Year Trends
http://www.pkfc.com/store/Default.aspx
Hotel financial performance is compared for the first six months of the current year to the first six months of the prior year. All operating department revenues and expenses, as well as undistributed expenses, are presented on a dollar-per-available-room, dollar-per-occupied-room, and percent-of-revenue basis.

Quarterly Trends
http://www.pkfc.com/store/Default.aspx
Tracks national occupancies and average daily rates for selected cities across the U.S. and offers an annual forecast of the hospitality industry.

Monthly Trends
http://www.pkfc.com/store/Default.aspx
Developed from monthly surveys of over 3,000 hotels and includes ADR, occupancies, and market mixes (i.e., business, leisure, and group) by local area and local submarkets.

Hotel Horizons
http://www.pkfc.com/store/Default.aspx
Individual market reports for major U.S. metropolitan areas with submarket detail available for selected cities. Forecasts are included for full vs. limited service. RevPAR, ADR occupancy, supply and demand are tracked.


Smith Travel Research
Lodging Review
http://www.smithtravelresearch.com  Select "Browse All Products - Publications"
Publication highlights the U.S. lodging industry's performance includes over sixty five issues with weekly and monthly numbers for the top 25 markets, chain scales, and location types.

Plunkett Research, Ltd.
Travel, Airline, Hotel, and Tourism Industry
http://plunkettresearch.com/Industries/TravelAirlineHotelTourism/
Business trends and statistics for the travel, airline, hotel, and tourism sectors. Summary data free online.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Hotels and Other Lodging Places
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

MarketResearch.com
Industry Market Research Reports
http://www.marketresearch.com
In-depth market research reports include information on market size and market segmentation; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

BizMiner
Industry Market Analysis
Hotels and Motels
http://www.bizminer.com  Select "SIC Drilldown - Food & Accommodations - 7011"
Industry statistics include market size and market share by sales class and segment, number of companies, annual sales and sales trends, sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample reports are accessible free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's,
Dun & Bradstreet, and other sources—including key business statistics, market research and analysis, business trends and forecasts, and more—for a wide variety of industries, see Industry Overview, Issues, Trends, and Outlook.




Industry Financial Information and Financial Ratios


BizMiner
Industry Financial Ratios
Hotels and Motels
http://www.bizminer.com  Select "SIC Drilldown - Food & Accommodations - 7011"
Five-year comparative financial analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios. Financial statements and ratios are available by sales size range for all firms, and also in small business, sole proprietor, and business start up versions. Sample reports are accessible free online.

PKF Hospitality Research
BenchMARKET
http://www.pkfc.com/store/Default.aspx
Annual financial property level data offered in detailed analysis, which includes the income summary, payroll analysis, and six departmental schedules. Reports are available for each of the 40 largest U.S. metro areas and are divided between full-service and limited-service hotel properties.

PKF Hospitality Research
BenchCLUSTER
http://www.pkfc.com/store/Default.aspx
Report focuses on the average revenue, expense, and profitability performance of a specific type of niche product. Reports contain a summary income statement, as well as seven select sub-schedules for major operating and undistributed departments. Data are presented on a dollar-per-available-room, dollar-per-occupied-room, and percent-of-revenue basis.

Smith Travel Research
Hotel Operating Statistics (HOST Study)
http://www.smithtravelresearch.com  Select "Browse All Products - Publications"
Annual report contains information on hotel revenues, operating expenses, and payroll costs for all industry segments and presents information by department including rooms, food & beverage, marketing, utility costs, property maintenance, and administrative & general, as well as selected fixed charges. Custom reports can be ordered which are as general as information on entire states or metropolitan areas, or as specific as composite data on groupings of individually selected hotels or competitive sets.

More Industry Financial Analysis
For more financial analysis available from RMA Annual Statement Studies, Integra Information, and other sources—including financial statements, financial ratios, and other key performance measures—covering a wide range of industries, see Industry Financial Information and Financial Ratios.




Compensation and Salary Surveys


WageWatch, Inc. / American Hotel & Lodging Association
Hotel Compensation and Benefits Survey
http://www.wagewatch.com/
Survey results are reported by metropolitan area as well as by type of facility, and include approximately 150 hourly jobs and 100 salaried positions. In addition, the benefits portion of the survey provides information on medical, dental, and vision plans as well as employee cost sharing for medical insurance, number of paid time off days based on years of service, and a host of other key benefits.

JobStar.Org Profession-Specific Salary Surveys
Hospitality
http://jobstar.org/tools/salary/sal-prof.php
Compensation surveys covering industry personnel. All data is free online.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Hotels and Other Lodging Places
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics - Travel Accommodation
http://www.bls.gov/oes/current/naics4_721100.htm
Annual survey provides wage and salary data by job position on a national basis. All data is free online.

BizMiner
Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range for all firms, and also in small business, sole proprietor, and business start up versions. Sample reports are accessible free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, Salary.com, and other sources covering a wide variety of industries, see Compensation and Salary Surveys.




Business Valuation Resources


Appraisal Institute
Hotels and Motels: Valuation and Market Studies
Stephen Rushmore, MAI, Appraisal Institute, 2001
http://www.amazon.com/exec/obidos/ASIN/0922154708/wwwvaluationreso/
Text provides an overview of the lodging industry and the supply and demand factors that affect hotel investments, and demonstrates how to analyze and adjust revenue and expense data and apply appropriate valuation factors to a property's adjusted income in arriving at its appraised value.

HVS International
Hospitality Valuation Software
http://www.hvsinternational.com/Bookstore/
Comprised of three separate Excel spreadsheet programs that step the user through the entire market analysis and valuation process, including facility and market analysis, income and expense forecasting, and the valuation model.

HVS International
U.S. Hotel Valuation Index
http://www.hvsinternational.com/Bookstore/
Hotel valuation index tracks and discusses hotel values in each of the 46 major U.S. markets and the United States as a whole, and is derived from an income capitalization approach, utilizing market area data provided by Smith Travel Research (STR) and historical operational and capitalization rate information from HVS International's experience in hotel feasibility studies and valuations.

HVS International
Hotel Transactions Survey
http://www.hvsinternational.com/Bookstore/
Annual survey of major hotel transactions compiled by HVS International. A major hotel transaction is defined as a sale of a single hotel at $10 million or greater, or a portfolio sale where the principals involved in the portfolio, allocated an individual hotel at $10 million or greater.

PKF Hospitality Research
Hospitality Investment Survey
http://www.pkfc.com/store/Default.aspx
A study of investment criteria used by lenders and investors during hotel transactions.

PKF Hospitality Research
Price Ranger
http://www.pkfc.com/store/Default.aspx
Automated valuation model (AVM) that selects comparable hotel sales then adjusts comparable sales to the present for time and area differences. The result is a report containing ranges of prices for single hotels, hotel brands, or areas of the U.S., plus details on four comparable sales.

The Handbook of Business Valuation
Valuation of Hotels and Motels
Thomas L. West and Jeffrey D. Jones, John Wiley & Sons, 1999
http://www.amazon.com/exec/obidos/ASIN/0471297879/wwwvaluationreso/
Includes rules of thumb and several chapters on specific industries, including hotels and motels. Search for chapter title using Amazon.com's "Search Inside" feature to preview chapter contents.

BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 14,500 private company sales transactions by SIC Code, NAICS Code, or business description for comparable sales data including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sales Transaction Data
For more business sales transaction data available from BIZCOMPS®, Done Deals, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.






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