Hotels and Motels

Hotel, Motels, and Resorts
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


American Hotel & Lodging Association
Information resources available from this trade association include:

Lodging Industry Profile
http://www.ahla.com/Default.aspx  Select "Press Room"
Statistical overview of lodging industry. All data is available free online.

Lodging Survey
http://www.ahla.com/Default.aspx  Select "Information Center - Publications"
Survey tracks the size, scope, and emerging trends of the lodging industry, and covers over one hundred topics including in-room amenities, security and technology features, food and beverage, numbers of beds, pets allowed, and frequency of renovations.

Reports provide in-depth industry analysis and a five-year industry growth forecast, with special focus on the underlying structure and external forces and relationships that affect an industry and its performance. Report sections include:


HVS
Articles and Newsletters
http://www.hvs.com/Library/Articles/
Articles on industry issues and trends by HVS. Articles are available free online.

PKF Hospitality Research
Information resources available from this organization include:

Annual Trends
http://www.pkfc.com/store/Default.aspx
Developed from over 4,000 annual income statements and balance sheets from hotels and motels across the United States. Information is presented by type, geographic location, rate and size categories and provides detailed analyses of revenues, expenses, and profits.

Mid-Year Trends
http://www.pkfc.com/store/Default.aspx
Hotel financial performance is compared for the first six months of the current year to the first six months of the prior year. All operating department revenues and expenses, as well as undistributed expenses, are presented on a dollar-per-available-room, dollar-per-occupied-room, and percent-of-revenue basis.

Quarterly Trends
http://www.pkfc.com/store/Default.aspx
Tracks national occupancies and average daily rates for selected cities across the U.S. and offers an annual forecast of the hospitality industry.

Monthly Trends
http://www.pkfc.com/store/Default.aspx
Developed from monthly surveys of over 3,000 hotels and includes ADR, occupancies, and market mixes (i.e., business, leisure, and group) by local area and local submarkets.

Hotel Horizons
http://www.pkfc.com/store/Default.aspx
Individual market reports for major U.S. metropolitan areas with submarket detail available for selected cities. Forecasts are included for full vs. limited service. RevPAR, ADR occupancy, supply and demand are tracked.

Smith Travel Research
Lodging Review
http://www.smithtravelresearch.com  Select "Browse All Products - Publications"
Publication highlights the U.S. lodging industry's performance includes over sixty five issues with weekly and monthly numbers for the top 25 markets, chain scales, and location types.

Plunkett Research, Ltd.
Travel, Airline, Hotel, and Tourism Industry
http://plunkettresearch.com/Industries/TravelAirlineHotelTourism/
Business trends and statistics for the travel, airline, hotel, and tourism sectors. Summary data free online.

Industry Market Research Reports
Hotels and Lodging
http://www.marketresearch.com  Search for specific terms and keywords
In-depth business market research reports include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

Industry Market Analysis Reports
Hotels and Motels
http://www.bizminer.com  Search for "721110"
Industry statistics for hotels and motels include industry sales and sales trends, market size and market share by sales class, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market analysis reports can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia Group, Euromonitor, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.


Industry Financial Ratios
Hotels and Motels
http://www.bizminer.com  Search for "721110"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios for hotels and motels. Reports are available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports with detailed financial ratio analysis can be viewed free online.

PKF Hospitality Research
Information resources available from this organization include:

BenchMARKET
http://www.pkfc.com/store/Default.aspx
Annual financial property level data offered in detailed analysis, which includes the income summary, payroll analysis, and six departmental schedules. Reports are available for each of the 40 largest U.S. metro areas and are divided between full-service and limited-service hotel properties.

BenchCLUSTER
http://www.pkfc.com/store/Default.aspx
Report focuses on the average revenue, expense, and profitability performance of a specific type of niche product. Reports contain a summary income statement, as well as seven select sub-schedules for major operating and undistributed departments. Data are presented on a dollar-per-available-room, dollar-per-occupied-room, and percent-of-revenue basis.

Smith Travel Research
Hotel Operating Statistics (HOST Study)
http://www.smithtravelresearch.com  Select "Browse All Products - Publications"
Annual report contains information on hotel revenues, operating expenses, and payroll costs for all industry segments and presents information by department including rooms, food & beverage, marketing, utility costs, property maintenance, and administrative & general, as well as selected fixed charges. Custom reports can be ordered which are as general as information on entire states or metropolitan areas, or as specific as composite data on groupings of individually selected hotels or competitive sets.


WageWatch, Inc. / American Hotel & Lodging Association
Hotel Compensation and Benefits Survey
http://www.wagewatch.com/
Survey results are reported by metropolitan area as well as by type of facility, and include approximately 150 hourly jobs and 100 salaried positions. In addition, the benefits portion of the survey provides information on medical, dental, and vision plans as well as employee cost sharing for medical insurance, number of paid time off days based on years of service, and a host of other key benefits.

ERI Economic Research Institute
Lodging and Hospitality Salary Survey
http://salary-surveys.erieri.com/
Salary survey provides compensation data for executive, management, and hourly personnel on a national and state level by company size. Complete listing of job positions included in the survey and sample pages for selected job positions are accessible free online.

JobStar.Org Profession-Specific Salary Surveys
Hospitality
http://jobstar.org/tools/salary/sal-prof.php
Compensation surveys covering industry personnel. All data is available free online.


Appraisal Institute
Hotels and Motels: Valuation and Market Studies
Stephen Rushmore, MAI, Appraisal Institute, 2001
http://www.amazon.com/exec/obidos/ASIN/0922154708/wwwvaluationreso/
Text provides an overview of the lodging industry and the supply and demand factors that affect hotel investments, and demonstrates how to analyze and adjust revenue and expense data and apply appropriate valuation factors to a property's adjusted income in arriving at its appraised value.

HVS
Information resources available from this organization include:

Hospitality Valuation Software
http://www.hvs.com/Bookstore/
Comprised of three separate Excel spreadsheet programs that step the user through the entire market analysis and valuation process, including facility and market analysis, income and expense forecasting, and the valuation model.

U.S. Hotel Valuation Index
http://www.hvs.com/Bookstore/
Hotel valuation index tracks and discusses hotel values in each of the 46 major U.S. markets and the United States as a whole, and is derived from an income capitalization approach, utilizing market area data provided by Smith Travel Research (STR) and historical operational and capitalization rate information from HVS International's experience in hotel feasibility studies and valuations.

Hotel Transactions Survey
http://www.hvs.com/Bookstore/
Annual survey of major hotel transactions compiled by HVS International. A major hotel transaction is defined as a sale of a single hotel at $10 million or greater, or a portfolio sale where the principals involved in the portfolio, allocated an individual hotel at $10 million or greater.

PKF Hospitality Research
Information resources available from this organization include:

Hospitality Investment Survey
http://www.pkfc.com/store/Default.aspx
A study of investment criteria used by lenders and investors during hotel transactions.

Price Ranger
http://www.pkfc.com/store/Default.aspx
Automated valuation model (AVM) that selects comparable hotel sales then adjusts comparable sales to the present for time and area differences. The result is a report containing ranges of prices for single hotels, hotel brands, or areas of the U.S., plus details on four comparable sales.

The Handbook of Business Valuation
Valuation of Hotels and Motels
Thomas L. West and Jeffrey D. Jones, John Wiley & Sons, 1999
http://www.amazon.com/exec/obidos/ASIN/0471297879/wwwvaluationreso/
Handbook includes rules of thumb and several chapters on specific industries, including hotels and motels. Search for chapter title using Amazon.com's "Search Inside" feature to preview chapter contents.

BVResources
BVR's Industry Transaction & Profile Annual Report on Hotels and Motels
http://www.bvresources.com/bvstore/RecommendedBookList.asp
Annual publication includes an industry profile, five-year financial analysis, pricing rules of thumb, and actual deal data from sales transactions. Table of contents containing additional descriptive information and identifying data sources can be viewed free online.



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