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Bed and Breakfast Inns

SIC 7011 | NAICS 721191

The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

For guides to other industries, see our index.

Industry Analysis, Trends, Statistics, and Forecasts

Bed & Breakfast & Hostel Accommodations  (view report)
Campgrounds & Recreational Vehicle Parks  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

Professional Association of Innkeepers International
Information resources available from this trade association include:

The B&B Industry
Introductory section provides a summary overview of the bed & breakfast industry, and includes information on typical occupancy rates, average daily rates, and revenue per available room; facility locations, size and configurations; amenities offered; and ownership demographics. All information is available free online.

Industry Study of Innkeeping Performance
Annual benchmarking publication provides detailed analysis of key operational and financial performance measures for B&Bs and country inns, with performance measures covered in the study including occupancy rates, average daily room rates, revenue per available room (RevPar), and gross room rental revenues.

First Research
Bed & Breakfast Inns

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Financial Benchmarking Data

Industry Financial Ratios
Bed and Breakfast Inns  Search for "721191"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Industry Study of Innkeeping Performance
Annual publication provides a detailed analysis of key performance measures for B&Bs and country inns, with financial performance data provided in the study segmented by gross room rental revenue, number of guest rooms and suites, revenue per available room, average daily rate, occupancy rate, and geographic region.

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Compensation Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Traveler Accommodations
Annual occupational employment and wages survey provides hourly and annual wage data for personnel employed in this service sector (which includes hotels, motels, bed and breakfasts, country inns, guest cabins and cottages, and hostels) on a national, state, and metro area basis, with statistical measures for national data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

ERI Economic Research Institute
Lodging and Hospitality Salary Survey
Annual salary survey provides compensation data from ERI Assessor®, government, and survey participant databases for personnel employed by hotels, motels, bed and breakfasts, and other short-term and longer-term lodging accommodations, with survey results available on a national and regional level. Complete listing of job positions included in the survey and sample pages for selected job positions are accessible online.

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Business Valuation Resources

Professional Association of Innkeepers International
Information resources available from this trade association include:

The Innkeeper's Guide to Selling Your Inn and Other Exit Strategies
Various topics covered in this publication include how to prepare for the business for sale; working with real estate brokers, consultants, and attorneys; valuing the property and its operations; marketing the business for sale; exploring alternatives to selling the business; and transitioning the property to new ownership.

Inns For Sale Study
Periodic national study conducted by Inngenium, LLC Lodging Management Consultants provides a snapshot of the real estate marketplace for current and former bed and breakfasts and country inns, with market data provided in the study including asking prices, selling prices where available, and typical marketing periods.

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