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Realtors and Real Estate Agents and Brokers

SIC 6531 | NAICS 531210

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Real Estate Sales & Brokerage  (view report)
Residential & Commercial Agency Franchises  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


REBI
REB Magazine
http://www.crb.com/

Bimonthly business publication features news and information for owners and managers of national, franchise, and independent brokerages, with topics covered in each issue of the magazine including business management, listing strategies, sales strategies, agent recruiting, social media marketing, and new technology. Current and archived digital editions of the magazine are available free online.


First Research

Real Estate Brokerage & Management
http://www.firstresearch.com
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


National Association of REALTORS®
Publications available from this trade association include:

REALTOR® Magazine
http://realtormag.realtor.org/
Bimonthly publication features news and information for realtors and other industry professionals, with topics covered in each issue including management, sales, marketing, and other operational aspects of the business, interviews with industry leaders, profiles of successful practitioners, new products, technology news and advice, recent court case summaries, and legal and regulatory developments.

NAR Firm Profile
http://www.realtor.org/
Annual firm profile provides information on business characteristics (e.g., years in business, number of offices, independent vs. franchise, and staffing), business activities (e.g., sales volume, services offered, and customer sources), and the future outlook of firms (e.g., recruiting activities, profitability expectations, level of competition, and biggest challenges) based on survey of member executives.

NAR Member Profile
http://www.realtor.org/
Annual NAR profile provides information on members' business characteristics (e.g., type of license, specialty, and experience), business activities (e.g., number of transactions, sales volume, and hours worked per week), income and expenses, office and firm affiliation, and demographic characteristics (e.g., gender, age, education, marital status, household income, and racial and ethnic distribution).

NAR Commercial Member Profile
http://www.realtor.org/
Annual commercial member profile provides information on members' business characteristics (e.g., type of license, specialty, and experience), business activities (e.g., number of transactions, sales transaction volume, and gross leasing volume), annual income and firm affiliation, and demographic characteristics (e.g., gender, age, education level, marital status, and racial and ethnic distribution).




Financial Benchmarking Data


Industry Financial Ratios
Real Estate Agents and Brokers
http://www.bizminer.com  Search for "531210"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


National Association of REALTORS®
NAR Member Profile
http://www.realtor.org/

Income and expenses section of this profile provides information on gross income, business expenses, and net income for NAR members in aggregate and by type of license (e.g., broker/broker associate, sales agent), main function within firm (e.g., broker owner - with and without selling, associate broker, manager - with and without selling, and sales agent), years of experience, and hours worked per week.




Compensation Surveys


National Association of REALTORS®
NAR Member Profile / NAR Commercial Member Profile
http://www.realtor.org/

Income and expenses and business revenue sections of these profiles provide information on gross, net, and personal income for NAR members in aggregate and by type of license (e.g., broker/broker associate, sales agent), main job function (e.g., broker owner with/without selling, associate broker, manager with/without selling, and sales agent), years of experience, and hours worked per week.


U.S. Bureau of Labor Statistics
Brokers and Sales Agents
http://www.bls.gov/ooh/brokers-and-sales-agents / oes/sales-agents

Occupational outlook handbook and employment statistics sections provide job outlook and wage information for residential and commercial brokers and sales agents, with hourly and annual wage data for sales agents reported on a national, state, and metropolitan area basis and by industry for industries with the highest levels and concentrations of employment and highest average wages.


PayScale
Real Estate Agency
http://www.payscale.com/

Free online service provides median salary and hourly wage rate data for selected job positions in this service sector such as agent, broker, marketing coordinator, office manager, bookkeeper, and administrative assistant, with employers for which salary or hourly wage data is provided including CBRE Group, Inc., Century 21, Coldwell Banker, Keller Williams Realty, Inc, and ReMax, LLC.




Business Valuation Resources


Small Business Valuation Multiples

Real Estate Brokers
http://valuationresources.com/

Comprehensive reference guide provides market-based valuation multiples for small businesses that act as agents on behalf of others in buying, selling, or leasing commercial and residential properties and are generally compensated on a commission basis based on the sales price or lease amount.


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