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Florists and Flower Shops

SIC 5992 | NAICS 453110


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.



For guides to other industries, see our index of over 400 industries.





Industry Analysis, Trends, Statistics, and Forecasts


Florists and Flower Shops  (view report)
Online Flower Shops  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast


AboutFlowers.com
About The Flower Industry
https://www.aboutflowers.com/

Introductory section provides an overview of the U.S. floral business, with topics covered in this section including floral product retail sales, number of retailers, and top fresh flower sources; consumer buying trends for fresh flowers, flowering houseplants, green plants, and bedding/garden plants; holiday sales trends and consumer buying preferences; and sources for learning more about floral industry careers.



Florists
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


Society of American Florists
Information resources available from this organization include:

Trends and Statistics
https://safnow.org/
Trends and statistics section provides information on the various segments of the floral business, with topics addressed in this section including annual sales of floral products, number of growers, wholesalers, and retailers, top selling flowers and plants, floral design trends, consumer research studies, public relations programs, holiday sales trends, USDA data, and flower import statistics.

Floral Management Magazine
https://safnow.org/
Monthly trade association publication features news and information for all segments of the floral industry, with topics addressed in various issues including product and design trends, holiday and special events promotions, consumer motivation research, tips and tools for increasing sales and profits, social media marketing, finding and training personnel, and using the latest technology.


Florists' Review Enterprises, Inc.
Publications available from this organization include:

Florists' Review Magazine
http://www.floristsreview.com/
Monthly trade publication features news and information for floral industry professionals, with topics covered in various issues including management advice, strategies for increasing sales and profits, market trend forecasts, product design ideas, marketing techniques, customer service tips, profiles of successful designers and retailers, product and services sourcebook, and trade event coverage.

Super Floral Retailing
http://www.superfloralretailing.com/
Monthly business publication features news and information for the supermarket and mass market floral industry, with topics covered in various issues of the magazine including industry news, sales merchandising techniques, product design and research, consumer purchasing trends, marketing strategies, customer service ideas, personnel management, and merchandise care and handling.

How to Open and Operate a Financially Successful Florist and Floral Business
http://shop.floristsreview.com/
Publication provides a comprehensive guide to starting and operating a floral business both online and offline, with topics covered in the guide including developing a business plan, finding the right location, facility and equipment layout, distribution channel planning, pricing formulas, sales and marketing techniques, conducting day-to-day operations, and training and motivating employees.


More Resources ››



Financial Statements and Financial Ratios



Industry Financial Ratios
Florists and Flower Shops
https://www.bizminer.com  Search for "453110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


First Research
Florists
http://www.firstresearch.com

Financial information section provides income statements, balance sheets, and financial ratios by revenue size for companies that sell cut flower arrangements, loose cut flowers, potted plants, artificial flowers, vases and other plant containers, and other complimentary gift items such as greeting cards, balloons, plush animals and toys, chocolate candy, and wine and champagne.


More Resources ››



Compensation and Salary Surveys


U.S. Bureau of Labor Statistics
Florists
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data for personnel employed by retail flower shops on a national, state, and metro area basis, with job positions covered by the survey including sales managers, floral designers, salespersons, cashiers, and delivery drivers and with statistical measures available for national wage data including mean, median, and upper and lower quartiles.


PayScale
Floral Arrangements / Flower and Gift Stores
https://www.payscale.com/

Free online service provides salary and hourly wage rate data for personnel employed by retail flower shops, floral departments in supermarkets and other retail merchants, and other employers such as wedding chapels, funeral homes, and cemeteries, with job positions for which salary or hourly wage data is provided including store manager, floral manager, floral designer, florist, and delivery driver.


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Business Valuation Resources


Small Business Valuation Multiples

Retail Florists
http://valuationresources.com/

Comprehensive reference guide provides market-based business valuation multiples for companies that sell cut flower arrangements, loose cut flowers, potted plants, artificial flowers, vases, and other complimentary gift items such as greeting cards, balloons, plush toys, champagne, and chocolate.








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