Florists
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments,
industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are
updated quarterly and include:
Society of American Florists
Information resources available from this organization include:
Floral Industry FAQ
http://www.safnow.org/floral-industry-faq
Frequently asked questions section provides information on the various segments of the floral
industry―including growers, wholesalers, and retailers―and includes additional references for
more information. All information can be viewed free online.
Statistics: Floriculture Industry Overview
http://www.safnow.org/statistics-floriculture-industry-overview
Industry overview section provides sales, production, and employment statistics for the various
segments of the floriculture industry, and also includes retail sales data by product type and
sales channel. All information can be viewed free online.
Floral Trend Tracker
http://www.safnow.org/floral-trend-tracker
Quarterly publication provides insights on current business conditions and the economic outlook
for the floral industry, with each issue including the results of the SAF's Quarterly Economic
Outlook Survey. Current and prior issues can be viewed free online.
Florists and Flower Shops
(45311)
Online Flower Shops
(OD5069)
Reports provide in-depth industry analysis and a five-year industry growth forecast, with special
focus on the underlying structure and external forces and relationships that affect an industry and
its performance. Report sections include:
Sample industry report is available free online.
AboutFlowers.com
About The Flower Industry
http://www.aboutflowers.com/about-the-flower-industry.html
Various sections provide an overview of the flower industry, with topics covered include industry
statistics, consumer buying trends, holiday floral statistics, and floral careers. All information
can be viewed free online.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Florists and Floral Designers
http://www.bls.gov/oco/ocos292.htm
Information provided includes a description of the nature of the work, number and types of jobs, education
and training, wages and earnings, employment outlook, and sources for additional information. All
information is available free online.
Florists' Review Magazine
Information resources available from this organization include:
How to Open and Operate a Financially Successful
Florist and Floral Business Both Online and Off
http://www.floristsreview.com/main/viewproduct.asp?item=SB911
Publication provides a comprehensive guide to starting and operating a floral business, with topics
covered including distribution channel development, pricing formulas, sales and marketing techniques,
managing employees, and more. Table of contents and searchable text can be viewed free online
using Amazon.com's "Search
Inside" feature.
The Retail Florist Manual
http://www.floristsreview.com/main/viewproduct.asp?item=km708
Handbook covers all aspects of operating a flower shop from shop layout to bookkeeping and wire
services to pricing, and provides insights and practical tips on how to manage a floral shop successfully
in a highly competitive environment.
Entrepreneur Magazine Business Startup Guides
Floral Business
http://www.smallbizbooks.com/
Startup guide provides an overview of the industry and takes users through the various aspects of
starting a flower shop and running it successfully. Selected content can be viewed free online.
Industry Market Research Reports
Florists
http://www.marketresearch.com Search for specific terms or keywords
In-depth business market research reports include information on market size and market segmentation;
marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant
profiles; market share data; and more. Summary abstract and detailed table of contents for each market
research report is accessible free online.
Industry Market Analysis Reports
Florists and Flower Shops
http://www.bizminer.com Search for "453110"
Industry statistics for florists and flower shops include industry sales and sales trends, market
size and market share by sales class, average company sales and sales per employee, staffing and employment
trends, business start up activity and failure rates, and other business statistics on a national,
state, and metropolitan area level. Sample market analysis reports can be viewed free online.
More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia Group, Euromonitor,
and other sources—including key business statistics, market research and analysis, and business trends
and forecasts for a wide range of industries, see
Industry Overview,
Issues, Trends, and Outlook.
Industry Financial Ratios
Florists and Flower Shops
http://www.bizminer.com Search for "453110"
Five-year comparative financial statement analysis includes income statements with expense detail,
balance sheets, cash flow statements, and key business and financial ratios for florists and flower
shops. Reports are available by sales size range, and also in small business, sole proprietor, and
business start up versions. Sample financial reports with detailed financial ratio analysis can be
viewed free online.
More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Florists and Floral Designers
http://www.bls.gov/oco/ocos292.htm
Information provided includes a description of the nature of the work, number and types of jobs, education
and training, wages and earnings, employment outlook, and sources for additional information. All
information is available free online.
Officer Compensation ExpenseSee "
BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.
More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.
Society of American Florists
Valuing a Florist Business
http://safcms.memberfuse.com/
SAF's Research Information Department has a collection of articles on valuing a florist business which
is available upon request, and can also provide a list of consultants that can assist in valuing a
floral business. Contact the association's research department for more information.
Small Business Valuation Formula Multiples
Florists and Flower Shops
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for florists and flower shops and more
than 200 other industries. Valuation multiples are derived from market transactions as reported by
BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.
BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats® http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS® http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.
More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, Mergerstat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.
Related Industries:
Flower and Florist Supplies Distributors
Garden, Landscape, and Plant Nurseries
Grocery Stores and Supermarkets
Lawn and Garden Equipment and Supplies Stores
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