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Florists and Flower Shops

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SIC 5992 | NAICS 453110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Florists and Flower Shops  (view report)
Online Flower Shops  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


Society of American Florists
Information resources available from this organization include:

Floral Industry Facts
http://safnow.org/
Industry facts section provides information on the various segments of the floral industry―including growers, wholesalers, and retailers―and includes additional references for more information. All information can be viewed free online.

Trends & Statistics
http://safnow.org/  Select "Trends & Stats" from main menu
Trends and statistics section provides insights on key industry trends based on data from SAF surveys and other sources, with topics covered in this section including design trends, consumer research, holiday statistics, USDA data, and flower import statistics. All information can be viewed free online.

About The Flower Industry
http://www.aboutflowers.com/
Introductory section provides an overview of the U.S. floral industry, with topics covered in this section including statistical industry overview, consumer buying trends, holiday statistics, and floral industry careers. All information can be viewed free online.


Florists
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, business challenges, issues, trends, and opportunities, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial information
  • Five-year growth forecast


AboutFlowers.com
About The Flower Industry
http://www.aboutflowers.com/about-the-flower-industry.html
Various sections provide an overview of the flower industry, with topics covered include industry statistics, consumer buying trends, holiday floral statistics, and floral careers. All information can be viewed free online.

U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Floral Designers
http://www.bls.gov/floral-designers.htm
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Florists' Review Magazine
Information resources available from this organization include:

How to Open and Operate a Financially Successful
Florist and Floral Business Both Online and Off

http://www.amazon.com
Publication provides a comprehensive guide to starting and operating a floral business, with topics covered including distribution channel development, pricing formulas, sales and marketing techniques, managing employees, and more. Table of contents and searchable text can be viewed free online using Amazon.com's " Look Inside" feature.

The Retail Florist Manual
http://www.amazon.com
Handbook covers all aspects of operating a flower shop from shop layout to bookkeeping and wire services to pricing, and provides insights and practical tips on how to manage a floral shop successfully in a highly competitive environment.




Financial Benchmarking Data


Industry Financial Ratios
Florists and Flower Shops
http://www.bizminer.com  Search for "453110"

Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow analysis, and key financial and operating ratios, with detailed financial benchmarking data available by sales size range on a national, state, and metro area level.

  • Expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Debt service and capital structure ratios




Compensation and Salary Surveys


U.S. Bureau of Labor Statistics
Occupational Outlook Handbook - Floral Designers
http://www.bls.gov/floral-designers.htm
Information provided for this occupational category includes a description of the nature of the work and the work environment, number and types of jobs, education and training requirements, wages and earnings, employment outlook, and sources for additional information. All information is available free online.



Business Valuation Resources


Society of American Florists
Valuing a Florist Business
http://safnow.org/
SAF's Research Information Department has a collection of articles on valuing a florist business which is available upon request, and can also provide a list of consultants that can assist in valuing a floral business. Contact association for more information.

Small Business Valuation Multiples
Retail Florists and Flower Shops
http://valuationresources.com/

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.


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