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Florists and Flower Shops

SIC 5992  /  NAICS 453110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends, and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources



For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Florists
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


Society of American Florists
Information resources available from this organization include:

Floral Industry FAQ
http://www.safnow.org/floral-industry-faq
Frequently asked questions section provides information on the various segments of the floral industry―including growers, wholesalers, and retailers―and includes additional references for more information. All information can be viewed free online.

Statistics: Floriculture Industry Overview
http://www.safnow.org/statistics-floriculture-industry-overview
Industry overview section provides sales, production, and employment statistics for the various segments of the floriculture industry, and also includes retail sales data by product type and sales channel. All information can be viewed free online.

Floral Trend Tracker
http://www.safnow.org/floral-trend-tracker
Quarterly publication provides insights on current business conditions and the economic outlook for the floral industry, with each issue including the results of the SAF's Quarterly Economic Outlook Survey. Current and prior issues can be viewed free online.


Florists and Flower Shops  (45311)
Online Flower Shops  (OD5069)
Reports provide in-depth industry analysis and a five-year industry growth forecast, with special focus on the underlying structure and external forces and relationships that affect an industry and its performance. Report sections include:

Sample industry report is available free online.

AboutFlowers.com
About The Flower Industry
http://www.aboutflowers.com/about-the-flower-industry.html
Various sections provide an overview of the flower industry, with topics covered include industry statistics, consumer buying trends, holiday floral statistics, and floral careers. All information can be viewed free online.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Florists and Floral Designers
http://www.bls.gov/oco/ocos292.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Florists' Review Magazine
Information resources available from this organization include:

How to Open and Operate a Financially Successful
Florist and Floral Business Both Online and Off

http://www.floristsreview.com/main/viewproduct.asp?item=SB911
Publication provides a comprehensive guide to starting and operating a floral business, with topics covered including distribution channel development, pricing formulas, sales and marketing techniques, managing employees, and more. Table of contents and searchable text can be viewed free online using Amazon.com's "Search Inside" feature.

The Retail Florist Manual
http://www.floristsreview.com/main/viewproduct.asp?item=km708
Handbook covers all aspects of operating a flower shop from shop layout to bookkeeping and wire services to pricing, and provides insights and practical tips on how to manage a floral shop successfully in a highly competitive environment.


Entrepreneur Magazine Business Startup Guides
Floral Business
http://www.smallbizbooks.com/
Startup guide provides an overview of the industry and takes users through the various aspects of starting a flower shop and running it successfully. Selected content can be viewed free online.

Industry Market Research Reports
Florists
http://www.marketresearch.com  Search for specific terms or keywords
In-depth business market research reports include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

Industry Market Analysis Reports
Florists and Flower Shops
http://www.bizminer.com  Search for "453110"
Industry statistics for florists and flower shops include industry sales and sales trends, market size and market share by sales class, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market analysis reports can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia Group, Euromonitor, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.




Financial Information and Financial Ratios


Industry Financial Ratios
Florists and Flower Shops
http://www.bizminer.com  Search for "453110"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios for florists and flower shops. Reports are available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports with detailed financial ratio analysis can be viewed free online.

More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.





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Compensation and Salary Surveys


Bureau of Labor Statistics, U.S. Department of Labor
Occupational Outlook Handbook - Florists and Floral Designers
http://www.bls.gov/oco/ocos292.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is available free online.

Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.





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Business Valuation Resources


Society of American Florists
Valuing a Florist Business
http://safcms.memberfuse.com/
SAF's Research Information Department has a collection of articles on valuing a florist business which is available upon request, and can also provide a list of consultants that can assist in valuing a floral business. Contact the association's research department for more information.

Small Business Valuation Formula Multiples
Florists and Flower Shops
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for florists and flower shops and more than 200 other industries. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats®  http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS®  http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, Mergerstat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.




Related Industries:
Flower and Florist Supplies Distributors
Garden, Landscape, and Plant Nurseries
Grocery Stores and Supermarkets
Lawn and Garden Equipment and Supplies Stores

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