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Food Trucks and Mobile Food Services

SIC 5963 | NAICS 722330

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Food Trucks  (view report)
Street Food Vendors  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


Networld Media Group, LLC
FoodTruckOperator.com
https://www.foodtruckoperator.com/

Monthly trade publication features news and information for food truck owners and operators, with topics covered in various issues including business strategy and profitability, marketing, branding, and promotion, franchising and growth, food and beverage trends, customer service, staffing and training, and vehicles and supplies. Articles are categorized by topic and are available free online.


First Research
Mobile Food Services
http://www.firstresearch.com

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.


Mobile Cuisine, LLC
Information resources available from this organization include:

MC Magazine
https://mobile-cuisine.com/
Online trade journal features news and information for the mobile foodservice industry, with topics covered including business startups, running and growing an existing business, marketing tactics and strategies, handling business finances, menu design and culinary lessons, and effective use of technology to increase profits. All articles are categorized by topic and are available free online.

Startups
https://mobile-cuisine.com/
Topics covered in the startup section include the ins and outs of starting a business, developing a business plan, dealing with legal and regulatory issues, rules and regulations applicable to mobile vending operations for selected metropolitan areas, naming your vending business, trademarking your brand name, buying a new or used vehicle, and foodservice vending platform manufacturers.

Run & Grow
https://mobile-cuisine.com/
Topics covered in this section—which focuses on running and growing an existing mobile vending business—include business tips and strategies, marketing and growing the business, dealing with customers and enhancing customer service, staffing and training personnel, insuring vehicles and operations, maintaining vending equipment, conducting health inspections, and food safety issues.


NFTA
Regional Associations
http://www.nationalfoodtrucks.org/

Association directory provides links to regional trade associations that cover regulatory requirements applicable to mobile foodservice truck operators for specific states, counties, and cities, with various geographic areas covered by these organizations including Baton Rouge, Philadelphia, San Antonio, New York, New Jersey, Maryland/Virginia District, Central Ohio, Minnesota, and Southern California.


IRS Audit Technique Guides
Retail Industry - Chapter 4: Mobile Food Vendors
http://www.niada.com / www.irs.gov

IRS audit guide provides a summary overview of this industry sector and its business practices from an income and expense verification standpoint, with operators covered in the guide including mobile food preparation vehicles that prepare and serve hot foods such as hamburgers, burritos, and tacos and industrial catering vehicles that sell packaged food and beverage products on a self-serve basis.


Euromonitor International
Street Stalls/Kiosks
http://www.euromonitor.com/

Market research report analyzes the U.S. market for this foodservice sector, with data provided in the report including historical trends and forecasts for number of units or outlets, number of transactions, and foodservice value, and percentage growth in these measures by type of operation (e.g., all firms, chained operations with a minimum of 10 branded units/outlets, and independent street stalls/kiosks).




Financial Benchmarking Data


Industry Financial Ratios
Mobile Food Services
https://www.bizminer.com  Search for "722330"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


First Research
Mobile Food Services
http://www.firstresearch.com

Financial information section of this profile provides income statements, balance sheets, and financial ratios by company size based on annual sales for companies that sell meals, snacks, and beverages such as hamburgers, hot dogs, ice cream, soft drinks, and bottled water for immediate consumption by consumers from motorized vehicles, towable trailers, pushcarts, bicycle carts, and mobile stands.




Compensation Surveys


BizMiner Financial Analysis Reports
Mobile Foodservices
https://www.bizminer.com  Search for "722330"

Five-year comparative income statement analysis provides salaries, wages, and officer compensation in both dollars and as a percentage of sales by sales size range on a national, state, and metropolitan area level for firms that sell snacks, meals, and beverages for immediate consumption from motorized vehicles, towable trailers, nonmotorized carts, and mobile stands. Sample reports are available online.


U.S. Bureau of Labor Statistics
Special Food Services
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed by foodservice contractors, caters, and mobile foodservice vendors, with the latter consisting of firms that sell products such as hamburgers, hot dogs, popcorn, ice cream, soft drinks, and bottled water for immediate consumption from trucks, trailers, nonmotorized carts, and mobile kiosks and stands.




Business Valuation Resources


BVMarketData






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