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Catalog, Direct Mail, and TV Home Shopping

SIC 5961 | NAICS 454113

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Catalog Mail Order & TV Home Shopping  (view report)
Cable Shopping Networks  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


American Catalog Mailers Association
Catalog White Papers & Reports
http://www.catalogmailers.org/

Research section includes whitepapers, studies, and reports covering various aspects of the catalog business, with recent additions to this section including the "Multichannel Merchant Catalog Survey", "EMA Mailing Industry Jobs Study", "ACMA's Catalog Industry Fact Sheet", "ACMA on External Cost Drivers", and "ACMA Survey of Consumers". All publications in this section are available free online.


First Research
Internet and Mail Order Retail
http://www.firstresearch.com

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.


Direct Marketing Association
DMA Statistical Fact Book
https://thedma.org/

Annual publication provides detailed statistics and information for various direct marketing channels, with topics addressed in "Chapter 3: Direct Mail and Catalog" including types of catalogs produced, methods used in finding and selecting products, purpose of catalogs in addition to selling products, catalog effectiveness, catalogs mailed per year, and changes in print circulation and page counts.


Access Intelligence, LLC
Information resources available from this organization include:

Multichannel Merchant
http://www.multichannelmerchant.com/
Online resource provides news and information for companies that sell retail merchandise directly to consumers, with resources specific to the catalog industry including the "Catalog" news channel that features news articles for this industry and the annual "MCM Outlook: Catalogs" report that provides insights and information on how catalogs are used in promoting and selling products to consumers.

MCM Outlook: Catalogs
http://www.multichannelmerchant.com/
Annual outlook report provides insights and information on how catalogs are utilized in promoting and selling products to consumers, with topics covered in the report including types of catalogs produced, purpose of print catalog in addition to selling products, catalog effectiveness, and changes in catalog page counts, circulation, and frequency for the current year and expected changes in the year ahead.


Euromonitor International
Home Shopping in the US
http://www.euromonitor.com/

Market research report analyzes the U.S. market for consumer products sold via catalogs, direct mail, and TV shopping, with information provided including historical and forecast sales by product category (e.g., beauty and personal care, apparel, consumer electronics, do-it-yourself and gardening products, consumer appliances, housewares, home care and furnishings, media products, and food and drink).




Financial Benchmarking Data


Industry Financial Ratios
Mail Order and Catalog Retail
https://www.bizminer.com  Search for "454113"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


First Research
Internet and Mail Order Retail
http://www.firstresearch.com

Financial information section provides income statements, balance sheets, and key financial ratios by company size based on annual revenue for companies that promote and sell merchandise of all types directly to consumers via the Internet, TV, or mail order, with major product categories sold by these merchants including drugs, health and beauty aids, clothing, and consumer electronics and software.




Compensation Surveys


U.S. Bureau of Labor Statistics
Electronic Shopping and Mail Order Houses
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector that includes firms that promote and sell products such as health and beauty aids, clothing and accessories, footwear, household goods, home furnishings, consumer electronics, toys and games, and sporting goods directly to consumers using direct mail, catalogs, and TV advertising.


PayScale
Mail Order Catalog
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as marketing manager, call center manager, product buyer, inventory planner, graphic designer, and copywriter, with employers for which compensation data is provided including The Swiss Colony, LLC, Figi's, Inc., The Orvis Company, Inc., LTD Commodities, LLC, and Oriental Trading Company.




Business Valuation Resources


Small Business Valuation Multiples

Mail Order Businesses
http://valuationresources.com/

Comprehensive reference guide provides market-based business valuation multiples for companies that promote and sell products such as health and beauty aids, apparel and accessories, household goods, home furnishings, and consumer electronics using direct mail, catalogs, and TV advertising.


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