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Catalog and Mail Order Business

SIC 5961 | NAICS 454113

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Mail Order  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Multichannel Merchant
MCM Outlook Report
Annual survey conducted by the editors of Multichannel Merchant Magazine examines the current condition and future direction of the multichannel merchandising business, with business segments covered including ecommerce, marketing, catalogs, and operations and fulfillment. Reports can be be viewed free online with registration.

First Research

Internet and Mail Order Retail
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast

American Catalog Mailers Association
Catalog White Papers & Reports
Research section includes whitepapers, studies, and reports covering various aspects of the catalog and mail order business, with recent additions to this section including the "ACMA Survey of Consumers", "Catalog Industry Fact Sheet", and "EMA Mailing Industry Jobs Study". All information can be viewed free online.

GIA Research
Mail Order Industry: A Global Industry Outlook
Global outlook report provides an overview of the mail order industry in the U.S. and other countries, with topics covered including industry trends and issues, strategic corporate developments, and regional market perspectives. Summary description is available free online and detailed table of contents is available upon request.
Catalog & Mail Order  Search for specific terms or keywords
In-depth market research reports include information on market size and segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and table of contents can be viewed free online.

Financial Benchmarking Data

Industry Financial Ratios
Catalog and Mail Order Houses  Search for "454113"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Mail Order Houses  Search for "454113"
Annual financial statement analysis includes common-size income statements and balance sheets and key financial ratios for catalog and mil order houses. Report includes five years of historical data with the most recent year's data broken out by sales and assets size range. Sample report can be viewed free online.

Compensation Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages -
Electronic Shopping and Mail Order Houses
Occupational employment and wages survey provides hourly and annual wage data for occupations in the mail order industry on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, upper/lower quartiles, and upper/lower deciles. All information is available free online.

Business Valuation Resources

Small Business Valuation Multiples

Mail Order Businesses

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPSĀ®, with the primary focus on small companies priced at less than $1 million.