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Gift Shops and Greeting Card Stores

SIC 5947 | NAICS 453220


The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.



For guides to other industries, see our index of over 400 industries.





Industry Analysis, Trends, Statistics, and Forecasts


Gift Shops & Greeting Card Stores  (view report)
Online Greeting Card Sales  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Competitive landscape
  • Major firms and market share
  • Key risk and success factors
  • Five-year growth forecast


Great American Media Services
Gift Shop Magazine
http://giftshopmag.com/

Quarterly trade magazine features news and information for gift retailers, with topics addressed in this publication including in-depth coverage of trends and forecasts for various product categories, marketing strategies and ideas, effectively showcasing merchandise to enhance customer appeal, and updates on hot new products and trends. Digital editions of the magazine are available online.



Gift, Novelty & Souvenir Stores
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations and include a five-year growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


Progressive Business Media
Information resources available from this organization include:

Gifts & Decorative Accessories Magazine
http://www.giftsanddec.com/
Monthly trade publication features news and information for retailers in the gift, toy, and home decor categories, with topics covered in the magazine including industry news, consumer trends, market dynamics, store operations, product introductions, technology updates, and trade show news, and with special features including the "Trends & Forecasts Report" published in the December issue.

Research Store
http://furnishingsresearchstore.com/
Research store features reports and surveys for retailers in the gift, toy, and home decor categories, with publications in this section including the "Trends & Forecasts Report", "The GiftBook", "Today's Retailer", "25 Gifted Retailers", "GiftBook Consumer Survey", and "Specialty Toy Survey". All items were originally published as articles in the print issues of Gifts & Decorative Accessories Magazine.


Unity Marketing
Greeting Cards Market
http://unitymarketingonline.com/

Consumer survey provides a comprehensive look at the U.S. market for greeting cards, with topics covered in the survey including market size and growth by product category (e.g., individual, boxed, and customized cards), product distribution by retail channel, customer demographics, purchasing behavior by product category, holidays/occasions, features and themes, and shopping destinations.


GIA Research
Greeting Cards
https://www.strategyr.com/

Comprehensive market research report provides in-depth analysis of the greeting cards market in the U.S. and other countries, with product categories analyzed including seasonal (e.g., Valentine's Day, Mother's Day, Christmas/New Year's) and everyday cards (e.g., birthday, anniversary, get well), and major players profiled including American Greetings, Papyrus, Hallmark, Avanti Press, and UNICEF.


Technavio
Global Gifts, Novelty, and Souvenirs Market
https://www.technavio.com/

Market research report analyzes the gifts, novelty, and souvenirs market on a global basis, with data provided in the report including market size and forecast by product category (souvenirs and novelty items, seasonal decoration, greeting cards, giftware), global region (Americas, Europe, APAC, MEA), and for major leading countries (e.g., United States, United Kingdom, France, Germany, and China).


More Resources ››



Financial Statements and Financial Ratios



Industry Financial Ratios
Gift Shops / Greeting Card Stores
https://www.bizminer.com  Search for "453220"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


First Research
Gift, Novelty, and Souvenir Stores
http://www.firstresearch.com

Financial information section of this profile includes income statements, balance sheets, and financial ratios by company size based on annual revenue for retail operations that sell merchandise such as souvenirs, novelty items, seasonal decorations, gift items, wrapping paper, tissue paper, decorative ribbons, greeting cards, balloons, party favors, and other party supplies from physical retail locations.


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Compensation and Salary Surveys


U.S. Bureau of Labor Statistics
Miscellaneous Store Retailers (NAICS 4532/4533)
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector on a national, state, and metropolitan area basis, with companies included in this sector including retail stores that sell merchandise such as souvenirs, novelty items, seasonal and holiday decorations, gifts, wrapping paper, tissue paper, ribbons, greeting cards, and party supplies.


PayScale
Gift Shop / Greeting Card Store
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as store manager, buyer, merchandiser, sales person, and cashier, with employers for which salary or hourly wage rate data is provided including Spencer Gifts, LLC, Things Remembered, Inc., American Greetings Corporation, Hallmark Cards, Inc., and PAPYRUS® / Schurman Retail Group.


More Resources ››



Business Valuation Resources


Small Business Valuation Multiples

Card and Gift Shops
http://valuationresources.com/

Comprehensive reference guide provides market-based business valuation multiples for retailers that sell merchandise such as souvenirs, novelty items, seasonal and holiday decorations, gift items, gift wrap, tissue paper, decorative ribbons, greeting cards, and party supplies from physical locations.








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