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Gift Shops and Greeting Card Stores

SIC 5947 | NAICS 453220

The following guide to industry analysis, trends, and statistics provides sources for industry news and information, market research reports, financial ratios, salary surveys, and more.

For guides to other industries, see our index.

Industry Analysis, Trends, Statistics, and Forecasts

Gift Shops & Greeting Card Stores  (view report)
Online Greeting Card Sales  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast

Great American Media Services
Gift Shop Magazine

Quarterly trade magazine features news and information for gift retailers, with topics addressed in this publication including in-depth coverage of trends and forecasts for various product categories, marketing strategies and ideas, effectively showcasing merchandise to enhance customer appeal, and updates on hot new products and trends. Digital editions of the magazine are available online.

First Research
Gift, Novelty, and Souvenir Stores

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Progressive Business Media
Information resources available from this organization include:

Gifts & Decorative Accessories Magazine
Monthly trade publication features news and information for retailers in the gift, toy, and home decor categories, with topics covered in the magazine including industry news, consumer trends, market dynamics, store operations, product introductions, technology updates, and trade show news, and with special features including the "Trends & Forecasts Report" published in the December issue.

Research Store
Research store features reports and surveys for retailers in the gift, toy, and home decor categories, with publications in this section including the "Trends & Forecasts Report", "The GiftBook", "Today's Retailer", "25 Gifted Retailers", "GiftBook Consumer Survey", and "Specialty Toy Survey". All items were originally published as articles in the print issues of Gifts & Decorative Accessories Magazine.

Unity Marketing
Greeting Cards Market

Consumer survey provides a comprehensive look at the U.S. market for greeting cards, with topics covered in the survey including market size and growth by product category (e.g., individual, boxed, and customized cards), product distribution by retail channel, customer demographics, purchasing behavior by product category, holidays/occasions, features and themes, and shopping destinations.

GIA Research
Greeting Cards

Comprehensive market research report provides in-depth analysis of the greeting cards market in the U.S. and other countries, with product categories analyzed including seasonal (e.g., Valentine's Day, Mother's Day, Christmas/New Year's) and everyday cards (e.g., birthday, anniversary, get well), and major players profiled including American Greetings, Papyrus, Hallmark, Avanti Press, and UNICEF.

Global Gifts, Novelty, and Souvenirs Market

Market research report analyzes the gifts, novelty, and souvenirs market on a global basis, with data provided in the report including market size and forecast by product category (souvenirs and novelty items, seasonal decoration, greeting cards, giftware), global region (Americas, Europe, APAC, MEA), and for major leading countries (e.g., United States, United Kingdom, France, Germany, and China).

Financial Ratios and Benchmarking Data

Industry Financial Ratios
Gift Shops / Greeting Card Stores  Search for "453220"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Gift, Novelty, and Souvenir Stores

Financial information section of this profile includes income statements, balance sheets, and financial ratios by company size based on annual revenue for retail operations that sell merchandise such as souvenirs, novelty items, seasonal decorations, gift items, wrapping paper, tissue paper, decorative ribbons, greeting cards, balloons, party favors, and other party supplies from physical retail locations.

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Compensation and Salary Surveys

U.S. Bureau of Labor Statistics
Miscellaneous Store Retailers (NAICS 4532/4533)

Annual employment and wage survey provides hourly and annual wage data for personnel employed in this retail sector on a national, state, and metropolitan area basis, with companies included in this sector including retail stores that sell merchandise such as souvenirs, novelty items, seasonal and holiday decorations, gifts, wrapping paper, tissue paper, ribbons, greeting cards, and party supplies.

Gift Shop / Greeting Card Store

Free online service provides salary, bonus, and hourly wage data for job positions in this retail sector such as store manager, buyer, merchandiser, sales person, and cashier, with employers for which salary or hourly wage rate data is provided including Spencer Gifts, LLC, Things Remembered, Inc., American Greetings Corporation, Hallmark Cards, Inc., and PAPYRUS® / Schurman Retail Group.

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Business Valuation Resources

Small Business Valuation Multiples

Card and Gift Shops

Comprehensive reference guide provides market-based business valuation multiples for retailers that sell merchandise such as souvenirs, novelty items, seasonal and holiday decorations, gift items, gift wrap, tissue paper, decorative ribbons, greeting cards, and party supplies from physical locations.

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