Business ValuationIndustry ResourcesIndustry OutlookFinancial RatiosSalary SurveysEconomic DataMore Resources

Sporting Goods Stores

SIC 5941 | NAICS 451110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Sporting Goods Stores  (view report)
Online Sports and Fitness Equipment Sales  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Publications available from this trade association include:

NSGA NOW Magazine
Bimonthly publication features news and information for apparel, footwear, and equipment manufacturers, distributors, and retailers, with topics covered in each issue including industry research and events, global issues, operations, profiles, merchandising, and team sports. Publication is available to members only.

The Sporting Goods Market
Comprehensive research study of consumer purchases of sports and athletic clothing, footwear, and equipment provides historical and forecast sales data for products in more than 20 categories including bicycling, camping, fitness, fishing, hunting, golf, snow skiing, snowboarding, and team sports. Summary report description and listing of categories and products included in the report can be viewed free online.

First Research
Sporting Goods Stores

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Consumer Expenditures / apparel / footwear
Various sections listed above provide current and historical consumer expenditure trend data in units and dollars for sports equipment, logo apparel, and athletic footwear by specific product category, with data provided for each product category including purchases by gender, age group, education level, household income, geographic region, outlet type, brand, and price point. All information is available free online.

Mintel Group Ltd.
Hunting and Fishing Equipment - US
Market research report provides in-depth analysis of the U.S. hunting and fishing equipment market, with topics covered in the report including market size and forecast, import market, market drivers, competitive context, segment performance, retail channels, leading companies and brands, marketing strategies, and more. Detailed table of contents which includes key points from the report can be viewed free online.

Financial Benchmarking Data

Industry Financial Ratios
Sports Equipment Stores  Search for "451110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Cost of Doing Business Financial Survey
Annual cost of doing business survey includes income statement and balance sheet data and key financial and productivity measures for sports equipment stores and specialty shops, with survey data broken out by sales volume, number of stores, store size, product mix, and profitability (typical vs. high profit). Specialty shops included in the survey include team dealer, athletic footwear, bicycle, and ski/snowboard stores.

Compensation Surveys


Team Dealer Outside Sales Compensation Survey
Team dealer survey provides information on compensation practices for outside sales personnel, with topics covered in the survey including sales personnel demographics, general compensation structure, payment methods, timing of payment, compensation as a percentage of revenue generated, and benefits provided.

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Sporting Goods Retailers
Annual employment and wages survey provides hourly and annual wage data for occupations in this retail sector on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

Business Valuation Resources

Small Business Valuation Multiples

Sporting Goods Stores

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPSĀ®, with the primary focus on small companies priced at less than $1 million.