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Sporting Goods Stores

SIC 5941 | NAICS 451110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Sporting Goods Stores  (view report)
Hiking & Outdoor Equipment Stores  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Formula4Media, LLC
Sports Insight Magazine

Bimonthly trade magazine features insights, ideas, and perspectives for retailers of apparel, footwear, equipment, and accessories, with special features including the annual "Forecast" (January/February issue) which highlights issues and trends to watch in the year ahead and the "Power Retailer Report" (March/April issue) which provides in-depth profiles of the major companies in the retail marketplace.

Publications available from this trade association include:

NSGA NOW Magazine
Bimonthly publication features news and information for apparel, footwear, and equipment manufacturers, distributors, and retailers, with topics covered in each issue including industry research and events, global issues, operations, profiles, merchandising, and team sports. Publication is available to members only.

The Sporting Goods Market
Comprehensive research study of consumer purchases of sports and athletic clothing, footwear, and equipment provides historical and forecast sales data for products in more than 20 categories including bicycling, camping, fitness, fishing, hunting, golf, snow skiing, snowboarding, and team sports. Complete list of products covered by this report is available free online.

Financial Benchmarking Data

Industry Financial Ratios
Sports Equipment Stores  Search for "451110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Cost of Doing Business Financial Survey
Annual cost of doing business survey includes income statement and balance sheet data and key financial and productivity measures for sports equipment stores and specialty shops, with survey data broken out by sales volume, number of stores, store size, product mix, and profitability (typical vs. high profit). Specialty shops included in the survey include team dealer, athletic footwear, bicycle, and ski/snowboard stores.

Compensation Surveys

U.S. Bureau of Labor Statistics
Sporting Goods Retailers

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by retailers that sell products for team and individual sports such as baseball, football, hockey, soccer, tennis, and golf, outdoor activities such as fishing, hunting, and camping, and machines and equipment used for exercise and fitness training program purposes.

Sports & Outdoor Recreational Equipment Stores

Free online service provides salary, bonus, and hourly wage rate data for selected job positions such
as retail store manager, assistant manager, department manager, sales associate, and cashier, with employers for which salary or wage data is provided including Academy Sports+Outdoors, Cabela's Incorporated, Hibbett Sports, Sportsman's Warehouse, Inc., and Recreational Equipment, Inc. (REI).

Business Valuation Resources

Small Business Valuation Multiples

Sporting Goods Stores

Comprehensive reference guide provides market-based valuation multiples for small businesses that sell a range of products for team and individual sports such as baseball, volleyball, swimming, tennis, and skating, outdoor activities such as fishing, hiking, and camping, and exercise and fitness training.