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Sporting Goods Stores

SIC 5941 | NAICS 451110


The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.



For guides to other industries, see our index.





Industry Analysis, Trends, Statistics, and Forecasts



Sporting Goods Stores  (view report)
Hiking & Outdoor Equipment Stores  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast


Formula4Media, LLC
Sports Insight Magazine
http://www.sportsinsightmag.com/

Bimonthly trade magazine features insights, ideas, and perspectives for retailers of apparel, footwear, equipment, and accessories, with special features including the annual "Forecast" (January/February issue) which highlights issues and trends to watch in the year ahead and the "Power Retailer Report" (March/April issue) which provides in-depth profiles of the major companies in the retail marketplace.



Sporting Goods Stores
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


NSGA
Information resources available from this trade association include:

Industry FAQ
https://www.nsga.org/
Frequently asked questions section provides a brief summary overview of the industry and the types of insights and information that the NSGA provides through its sales tracking and research activities, with topics addressed in this section including overall size of the industry based on annual revenues, three primary product categories, key drivers affecting product demand, and current industry trends.

The Sporting Goods Market
https://www.nsga.org/
Comprehensive research study of consumer purchases of sports and athletic apparel, footwear, and equipment provides historical and forecast sales data for products in more than 20 sports categories, with categories covered by the report including baseball, bicycling, camping, fishing, football, hunting, soccer, tennis, and volleyball. Complete list of products covered by this report is available free online.

Historical Consumer Purchases
https://www.nsga.org/
Historical version of the report described immediately above provides sales data for products in more than 20 sports categories from 1980 forward (including items not in the current report but surveyed in prior years) and also includes breakouts by demographic segments and distribution channel for these products. Complimentary copy of the current market study is included with the purchase of this report.

Store Census Data
https://www.nsga.org/
Census data section provides historical data on the number of full-line, specialty, and specialty athletic footwear firms and stores in the U.S. and in each state, the average sales per store for each of these categories in aggregate and for the four, eight, twenty, and fifty largest firms in each category, and the percentage of the category sales for single-store and multiple-store firms in each of these categories.

Top 10 Full-Line Retailers
https://www.nsga.org/
Members-only research section provides users with access to data on the top 10 full-line sporting and athletic goods retailers, with data provided in this section including total stores per state for this group, number of top 10 full-line retailers with stores in each state, number of stores per state for each top 10 full-line retailer, and five-year history of the total number of U.S. stores for each top 10 full-line retailer.




Financial Benchmarking Data



Industry Financial Ratios
Sports Equipment Stores
https://www.bizminer.com  Search for "451110"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


NSGA
Cost of Doing Business Financial Survey
https://www.nsga.org/

Annual financial survey provides income statement and balance sheet data and financial, productivity, and profitability measures for sporting equipment, apparel, and footwear retailers, with survey results broken out by type of store (e.g., full line, specialty shop), sales volume, number of stores, store size, revenue mix (e.g., retail, institutional/team), and product mix (e.g., equipment, apparel, and footwear).


More Resources ››



Compensation Surveys


U.S. Bureau of Labor Statistics
Sporting Goods Retailers
https://www.bls.gov/oes/

Annual employment and wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by retailers that sell products for team and individual sports such as baseball, football, hockey, soccer, tennis, and golf; outdoor activities such as fishing, hunting, and camping; and machines and equipment used for exercise and fitness training program purposes.


PayScale
Sports & Outdoor Recreational Equipment Stores
https://www.payscale.com/

Free online service provides salary, bonus, and hourly wage rate data for selected job positions such
as retail store manager, assistant manager, department manager, sales associate, and cashier, with employers for which salary or wage data is provided including Academy Sports+Outdoors, Cabela's Incorporated, Hibbett Sports, Sportsman's Warehouse, Inc., and Recreational Equipment, Inc. (REI).


More Resources ››



Business Valuation Resources


Small Business Valuation Multiples

Sporting Goods Stores
http://valuationresources.com/

Comprehensive reference guide provides market-based valuation multiples for small businesses that sell a range of products for team and individual sports such as baseball, volleyball, swimming, tennis, and skating; outdoor activities such as fishing, hiking, and camping; and exercise and fitness training.








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