Business ValuationIndustry ResourcesIndustry OutlookFinancial RatiosSalary SurveysEconomic DataMore Resources

Ski and Snowboard Shops and Stores

SIC 5941 | NAICS 451110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Ski and Snowboard Resorts  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Information resources available from this trade association include:

Fact Sheet
Fact sheet provides summary trend data for snow sports participation, participant demographics, number of participant visits by region, and retail sales by sales channel (specialty stores, online merchants) and major product category (e.g., apparel, equipment, and accessories). All information can be viewed free online.

State of the Market Report
PowerPoint presentation provides an overview of the snow sports market, with topics covered including sales of apparel, equipment, and accessories by month, channel, and region; inventory levels; sell through rate, retail margins; and participation by sport (e.g., alpine ski, snowboard, cross country ski, freeski, snowshoe, and telemark ski), terrain, and number of visits. Current and prior presentations are available free online.

Market Intelligence Report
Comprehensive market research study provides detailed information on snow sports participation, participant demographics, and retail sales by sales channel (e.g., specialty stores, chain stores, and online merchants) and product category (e.g., alpine ski, snowboard, cross country ski, backcountry, telemark ski, snowshoe, apparel, accessories, and rental and services). Detailed table of contents for the report is available online.

The Sporting Goods Market
Comprehensive research study of consumer purchases of sports equipment provides historical and forecast sales data for products in over 20 categories, with snow sports products covered including downhill skis, boots, bindings, and poles; cross country skis, boots, bindings, and poles; and snowboards, boots, and bindings. Summary description and listing of products included in the report can be viewed free online.

Mintel Group Ltd.
Action and Extreme Sports - US
Market research report provides in-depth analysis of the U.S. action and extreme sports market, with topics covered in the report including participation rates by sport, sales of equipment and accessories segmented by type, sales by retail channel for equipment and accessories, retail stores shopped by participants, and more. Detailed table of contents which includes key points from the report can be viewed free online.

Financial Benchmarking Data

Industry Financial Ratios
Skiing Equipment and Snowboard Stores  Search for "451110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Cost of Doing Business Financial Survey
Annual cost of doing business survey includes income statement and balance sheet data and key financial and productivity measures for sports equipment stores and specialty shops, with survey data broken out by sales volume, number of stores, store size, product mix, and profitability (typical vs. high profit). Specialty shops included in the survey include team dealer, athletic footwear, bicycle, and ski/snowboard stores.

Compensation Surveys

Retailer Compensation and Benefits Report
Report tracks how snow sports retail employees are compensated and what benefits they receive; contact trade association for more information.

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Sporting Goods Stores
Annual employment and wages survey provides hourly and annual wage data for occupations in this retail sector on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

Business Valuation Resources