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Ski and Snowboard Shops and Stores

SIC 5941 | NAICS 451110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Ski & Snowboard Resorts  (view report)
Ski & Snowboard Rental  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


SnowSports Industries America (SIA)
Information resources available from this trade association include:

SIA Participation Study
https://www.snowsports.org/
Comprehensive annual SIA study examines nationwide participation in snowsports activities such as alpine/downhill skiing, freestyle/freeskiing, snowboarding, Nordic, cross country, and telemark skiing, sledding, snow tube/saucer riding, and snowshoeing, with information provided in the study including participant characteristics, frequency of participation, participation by region, and crossover activities.

Research Infographics
https://www.snowsports.org/
Research infographics section provides snapshots of winter sports participants' interests, behaviors, and spending habits, with information provided including spending focus (e.g., self, others), types of items purchased (e.g., skis, poles, bindings, boots, outerwear, baselayers, socks, helmets, goggles, gloves), and retail format (e.g., specialty retailer, internet big-box/specialty, chain store, resort store).

Snow Sports Industry Insights Report
https://www.snowsports.org/
Annual compilation of industry studies provides information on snow sports participation, participant demographics, general market trends, and equipment sales by sales channel (e.g., specialty stores, online retailers, and chain stores) and activity category (e.g., alpine skis, boots, and bindings; cross country skis, boots, and bindings; snowboards, boots, and bindings). Report is available free online.


National Sporting Goods Association
Research publications available from this trade association include:

Single Sports Participation Report: Alpine Skiing / Snowboarding
https://www.nsga.org/
Annual single sports report provides an in-depth look at participation in sports/recreational activities, with data provided in the report including participation by age, gender, head of household education, household income, market size, region, ethnicity/race, and lifecycle segment (e.g., affluent/low/mid income singles, families, empty nesters; single/working parents; dual income with no kids; over 65).

The Sporting Goods Market
https://www.nsga.org/
Comprehensive research study of consumer purchases of sports equipment provides historical and forecast sales data for products in over 20 categories, with snow sports products covered including alpine/downhill skis, boots, bindings, and poles; snowboards, boots, and bindings; and snow skiing and snowboarding helmets. Complete list of products covered by this report is available free online.


Infiniti Research Limited
Ski Equipment Market
https://www.technavio.com/

Market research report provides a detailed analysis of the global ski equipment market, with market segments analyzed by product line (e.g., skis, poles, boots, bindings, protectors, and accessories), retail format (e.g., specialty retailers, sporting equipment stores, online merchants, and department and discount stores), and global geographic region (e.g., North America, Europe, and Asia-Pacific).


Transparency Market Research
Snow Sports Apparel Market
https://www.transparencymarketresearch.com/

Comprehensive report analyzes the snow sports apparel market in the U.S. and other countries by product (e.g., suits; shell, insulated, and fleece tops; sweaters; shell, insulated, fleece, and stretch bottoms; and other apparel), retail sales channel (e.g., specialty retailers, sports equipment stores, franchised stores, and online merchants), price range, and snow sports participant demographics.




Financial Benchmarking Data


Industry Financial Ratios
Skiing Equipment & Snowboard Stores
https://www.bizminer.com  Search for "451110"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


National Ski & Snowboard Retailers Association
Cost of Doing Business Survey
https://www.nssra.com/

Biennial cost of doing business report provides income statements, balance sheets, and productivity and financial ratio measures for nine retailer categories including specialty ski shop (area/non-area), specialty snowboard shop (area/non-area), rental/repair services only (area/non-area), and sporting goods retailers with a skiing/snowboard department. Contact trade association for more information.




Compensation Surveys


U.S. Bureau of Labor Statistics
Sporting Goods Stores
https://www.bls.gov/oes/

Annual wage survey provides hourly and annual wage data on a national, state, and metro area basis for personnel employed by sporting goods retailers that sell skiing equipment (e.g., skis, poles, boots, and bindings), snowboard equipment (e.g., boards, boots/shoes, and bindings), protective equipment (e.g., helmets, goggles), and snowsports outwear, tops, bottoms, hats, gloves, and other accessories.


National Ski & Snowboard Retailers Association
Retailer Compensation and Benefits Report
https://www.nssra.com/

Biennial compensation survey provides average hourly wage and healthcare benefits information for snow sports retail employees in nine retailer categories including specialty ski shop (area/non-area), specialty snowboard shop (area/non-area), rental/repair services only (area/non-area), and sporting goods retailers with a skiing/snowboard department. Contact trade association for more information.




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