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Motorcycle Dealers

SIC 5571 | NAICS 441221

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Motorcycle Dealers & Repair Shops  (view report)
Motorcycle, Bike & Parts Manufacturing  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Motorcycle Industry Council
Information resources available from this trade association include:

Statistical Annual
Annual report provides statistical data for the U.S. market, with topics covered including vehicle population and registrations, new vehicle sales in units and dollars, retail sales by state, number and types of retail outlets, vehicle owner profile, vehicle usage, and more. Publication is included in membership benefits.

Industry Statistics
Various reports cover different aspects of the U.S. market, with topics covered including retail sales on a national and state level, vehicle owner profiles and demographics, number and types of retail outlets, dealer economic and employment profiles, and more. Most reports are available to members only.

First Research
Motorcycle Dealers

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

PowerSports Business
Market Data Book
Annual publication provides an in-depth statistical analysis of the powersports busines, and with contents including unit sales data for motorcycles, ATVs, personal watercraft, snowmobiles, and utility vehicles (UTVs); industry expert analysis and commentary; industry research studies; and a dealer performance survey.

Advanstar Communications, Inc.
Dealernews Magazine
Monthly trade magazine features news, information, and analysis for motorcycle and other powersports retailers, with topics covered including management, sales, service, and marketing. Special features include "Market Review and Forecast"", "Business Strategy" and "Top 100 Dealers" reports. Selected articles from current and prior issues of the magazine can be viewed free online.

Babcox Media, Inc.
Motorcycle and Powersports News
Monthly trade publication features business news and intelligence for motorcycle and powersports dealers, with content sections including management, sales, marketing, finance, insurance, service, products, and more. Current and prior digital editions of the magazine are available online.

BizMiner Market Analysis Reports
Motorcycle Dealers  Search for "441221"

Industry statistics available in this market analysis include total number of companies, total annual market volume and sales trends, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, metropolitan area, county, and zip code level. Sample national and local reports can be downloaded and viewed online.

Financial Benchmarking Data

Industry Financial Ratios
Motorcycle Dealers  Search for "441221"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Motorcycle, ATV, and Personal Watercraft Dealers  Search for "441221"
Annual financial statement analysis includes common-size income statements and balance sheets and key financial ratios for powersports dealers. Report includes five years of historical financial data with the most recent year's data broken out by sales and assets size range. Sample report can be viewed online.

Compensation Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Motorcycle Mechanics
Occupational employment and wages survey provides hourly and annual wage data for motorcycle mechanics on a national, state, and metropolitan area basis, with statistical measures for national wage data including mean, median, upper/lower quartiles, and upper/lower deciles. All information is available free online.

Business Valuation Resources

Small Business Valuation Multiples

Motorcycle Dealers

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.